Competitive intelligence as a knowledge management discipline


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Competitive intelligence as a knowledge management discipline

  1. 1. COMPETITIVE INTELLIGENCE AS AKNOWLEDGE MANAGEMENTDISCIPLINEFor additional information about Competitive Intelligenceplease visit
  2. 2. www.Intelligence2act.comIt is becoming more and more important to make sure that youunderstand what you competitors are up to, so that you can competeeffectively on a global scale. Making sure that you have a process tocollect and analyze the data that is available is a crucial part of anymodern business, and you can be sure that whether or not you areusing competitive intelligence (CI), your competitors most likely are.Just collecting the data and trying to extract the relevant informationisn’t enough. You must build a CI process into your overall knowledgemanagement procedures in order to make sure that you are handlingthe data in the most effective way that you can. As you face increasingglobal competition, it is more important than ever to use all of the toolsat your disposal to gain the advantage, and a proper CI process can bethis slight advantage.2
  3. 3. www.Intelligence2act.comWhether you decide to make your CI process the focus ofyour competitive knowledge management strategy or not, it isimportant that you make sure that you can a solid process that addsvaluable, actionable information with regularity.Making sure that you overall information or knowledge managementstrategy is running effectively is necessary to make the best use of thedata that you collect and the information that you release to the public,which will ultimately be used for CI purposes by your closestcompetitors.3
  4. 4. www.Intelligence2act.comBy taking an organized and structured approach to the CI process willmake sure that you check all the right boxes for every step in theprocess: data collection, crunching the numbers, and producing areport that contains only the most valuable actionable data.By working through each of the steps in the process and tightening theup the process, you can make sure that you are using the competitiveintelligence report to move your business forward, versus wasting all ofthe resources to collect, analyze, and compile a report that makes noimpact on your decision making process.Using you CI process as a model for the rest of your knowledgemanagement processes will make sure that you are profiting as much aspossible, while at the same time keeping your competition from gainingthe advantage.4
  5. 5. www.Intelligence2act.comBeyond working on and improving your own CI process, as part of yourknowledge management strategy you should put a few processes inplace to guide the information that release so that you can guide datathat your competitors use for their own CI process.While you will never be able to fully control all of the data that yourcompetitors gather regarding your company, you can guide them withyour own process. You could do this by releasing specific marketingmaterials at certain times that you are sure that they will read themand may act on the information, regardless of your business’ trueintentions.5
  6. 6. www.Intelligence2act.comUsing competitive intelligence data effectively comes down to theprocess. When you integrate your CI process into your overallknowledge management procedures, you can make sure that you aremaking good use of this information.6
  7. 7. For additional information about Competitive Intelligenceplease visit