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Business and Competitive      Intelligence in China       www.china-business-connect.com                    @intelligence2...
How does a company     get that competitive            edge?China Business Connect: Trainings, Step-by-Step Guides   suppo...
Strategic intelligence is a first step    This means making informed business decisions     quickly.    Managers need ma...
What exactly is strategic or competitive intelligence?                                                    Marketing       ...
Cultural considerations    The culture-specific aspects of a market always present     an interesting challenge to the bu...
Cultural considerations         • Firstly, there’s communication. 1         • Secondly, is the approach to information col...
Looking ahead    The market is complex and ever changing. Strategic     business decisions must be informed by strategic ...
Competitive Intelligence Trainings                                      Inside full edition of Course:                   ...
more information             about    China Business Training, free packs and trial version in:www.china-business-connect....
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Business and competitive intelligence in china (short lessons)

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China is a competitive business environment, with many international companies having now operated here for a number of decades and with a daunting spread of local competitors.

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Business and competitive intelligence in china (short lessons)

  1. 1. Business and Competitive Intelligence in China www.china-business-connect.com @intelligence2a how doing business with China Company:trainings, step-by-step guides, reports, case studies
  2. 2. How does a company get that competitive edge?China Business Connect: Trainings, Step-by-Step Guides support@china-business-connect.com© china-business-connect.com www.China-Business-Connect.com
  3. 3. Strategic intelligence is a first step This means making informed business decisions quickly. Managers need market mapping, deep understanding of supply chains, knowledge of where the decisions are made and of who controls what and where. The very nature of strategic intelligence means that much of what researchers discover is new and surprising. China Business Connect: Trainings, Step-by-Step Guides support@china-business-connect.com © china-business-connect.com www.China-Business-Connect.com
  4. 4. What exactly is strategic or competitive intelligence? Marketing Customer Market Entry Loyalty Business and Competitive Intelligence Change Employee Management Retention Business Communications Development China Business Connect: Trainings, Step-by-Step Guides support@china-business-connect.com © china-business-connect.com www.China-Business-Connect.com
  5. 5. Cultural considerations The culture-specific aspects of a market always present an interesting challenge to the business intelligence professional and China is certainly no disappointment in that respect. Protecting information is an important characteristic of the local culture, along with a reluctance to be held responsible for losing it. If a research respondent perceives any risk associated with releasing information or providing feedback, they will often choose to simply provide no response at all. China Business Connect: Trainings, Step-by-Step Guides support@china-business-connect.com © china-business-connect.com www.China-Business-Connect.com
  6. 6. Cultural considerations • Firstly, there’s communication. 1 • Secondly, is the approach to information collection and dissemination. 2 • Another key aspect of the local culture which is often overlooked is its sheer enormity. In a market the size of China, geographic differences are wide and 3 industries are often fragmente. Patience is a virtue – admit early on in the strategic intelligence process that you are never going to have enough data and work to piece together parts of the puzzle over time.China Business Connect: Trainings, Step-by-Step Guides support@china-business-connect.com© china-business-connect.com www.China-Business-Connect.com
  7. 7. Looking ahead The market is complex and ever changing. Strategic business decisions must be informed by strategic intelligence, which includes insight into customer, market and competitor behaviour. Specialized analysis, individually tailored solutions and valued insight must all be taken into consideration. In China, guesswork just doesn’t cut it. China Business Connect: Trainings, Step-by-Step Guides support@china-business-connect.com © china-business-connect.com www.China-Business-Connect.com
  8. 8. Competitive Intelligence Trainings  Inside full edition of Course:  how competitive intelligence (CI) works, including some of the techniques used to conduct competitive intelligence  and is aimed for CEOs, Top Managers, Managers, Marketing and PR managers interested in using the Competitive Intelligence concept.  Language: English.  Target audience: CEOs, Top Managers, Managers, Marketing and PR managers.  Professionally-recorded audio lessons: 12 mp3 audio files, Recording duration: 96 minutes  61 page Competitive Intelligence Startup Level 1 and Level 2 – (Adobe PDF file)  69 slide presentation on Competitive Intelligence Startup Course, Level 1 and Level 2 (PowerPoint .pptx file,Adobe PDF file)  20 ready-to-use Competitive Intelligence templates (Word .docx file,Adobe PDF file) Buy full version of Competitive Intelligence Startup Course, Level 1 and Level 2www.Intelligence2act.com for $148.5 Save 25% China Business Connect: Trainings, Step-by-Step Guides support@china-business-connect.com © china-business-connect.com www.China-Business-Connect.com
  9. 9. more information about China Business Training, free packs and trial version in:www.china-business-connect.com how doing business with China Company:trainings, step-by-step guides, reports, case studies

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