SlideShare a Scribd company logo
1 of 26
Download to read offline
MVP*
* What it is and why we all (should) care



        Kate Rutter, Co-Founder & Principal   New Context Conference
        kate@luxr.co       http://luxr.co     3 & 4 November 2011
        @katerutter        @luxrco            Tokyo, Japan
a story...



                 MVP*
                 Maximum
                 Vision
                 Possible


LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
a story...



                 MVP*                                               (what we needed)
                 Maximum
                 Vision                                      ? MVP*
                 Possible
                                                                      Minimum
                                                                      Viable
                                                                      Product
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
Increase the cycles.

                       BUILD

                                                                    MEASURE


                           LEARN



LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
Increase the cycles.

                       THINK

                                                                    MAKE


                           CHECK


                                          Increase the learning.
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
Experience design in action




                                                                    * the Brandon Schauer cupcake model
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
Experience design in action




                                                                    * the Brandon Schauer cupcake model
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
Experience design in action




                            MVP
            ⤷




                                                                    * the Brandon Schauer cupcake model
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
MVP : Minimum Viable Product
  The fastest, cheapest thing
  you can build...

  and get into the hands of
  customers fast
  so that you can observe
  and measure the results...

  to make your product
  something customers want,
  need and love to buy.
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
MVP : Minimum Viable Product
  The fastest, cheapest thing
                                                                    ⤷   rapid
  you can build...                                                      cycles

  and get into the hands of
  customers fast
  so that you can observe
  and measure the results...

  to make your product
  something customers want,
  need and love to buy.
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
MVP : Minimum Viable Product
  The fastest, cheapest thing
                                                                ⤷    rapid
  you can build...                                                   cycles

  and get into the hands of
                                                                ⤷   customer
  customers fast                                                    development

  so that you can observe
  and measure the results...

  to make your product
  something customers want,
  need and love to buy.
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
MVP : Minimum Viable Product
  The fastest, cheapest thing
                                                              ⤷       rapid
  you can build...                                                    cycles

  and get into the hands of
                                                              ⤷      customer
  customers fast                                                     development

  so that you can observe                                      ⤷    actionable
  and measure the results...                                        metrics
  to make your product
  something customers want,
  need and love to buy.
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
MVP : Minimum Viable Product
  The fastest, cheapest thing
                                                              ⤷         rapid
  you can build...                                                      cycles

  and get into the hands of
                                                              ⤷      customer
  customers fast                                                     development

  so that you can observe                                      ⤷    actionable
  and measure the results...                                        metrics
  to make your product
  something customers want,
                                                                    ⤷validated
  need and love to buy.                                              learning
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
3 approaches we’re
                             seeing & using




LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
* 3 approaches

1} Lo-fidelity sketches                                              Why build anything before
                                                                    you’ve tested the idea?




LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
* 3 approaches

1} Lo-fidelity sketches                                              Why build anything before
                                                                    you’ve tested the idea?




LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
* 3 approaches

2} Fake it, then make it                                            Sell it first, then make
                                                                    what people bought.




                    45 to
          Te xt 002
                    e this
           pu rchas
            item.




LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
* 3 approaches

2} Fake it, then make it                                            Sell it first, then make
                                                                    what people bought.




LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
* 3 approaches

2} Fake it, then make it                                            Sell it first, then make
                                                                    what people bought.




LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
* 3 approaches

2} Fake it, then make it                                            Sell it first, then make
                                                                    what people bought.




LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
* 3 approaches

3} Small footprints                                                 Make it in code, but be
                                                                    stingy with features




                          where they
                                                          ⤷
                          were headed.




                                                                      )
                                                                        how they can


                                                                ⤷
                                                                        learn faster.




                                                                                   )
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
* 3 approaches

3} Small footprints                                                 Make it in code, but be
                                                                    stingy with features




LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
Rules of thumb
  If you are extremely
  reluctant and even
  embarrassed to show
                                                              You are doing
                                                              it right.         ✓
  your MVP...

  If you feel comfortable                                    You should have
  or proud of it...                                          shown it sooner.   !
If you feel stuck...                                        GO FASTER.
                                                                              ➜
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
ask yourself...
                                             What could you build today
                                             that you could put in the hands
                                             of customers tomorrow?

                                                                    your product



                                                           your MVP



LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
Thank you!
                        Kate Rutter, Co-Founder & Principal         New Context Conference
                        kate@luxr.co       http://luxr.co           3 & 4 November 2011
                        @katerutter        @luxrco                  Tokyo, Japan


                       * Slides available on slideshare on Fri, Nov 4, 2011
                         slideshare.net/intelleto

shout-outs to...
 • Alexa Andrzejewski @ FoodSpotting, The UX-Driven Startup
   http://www.slideshare.net/ladylexy/the-ux-driven-startup
 • Brandon Schauer @ Adaptive Path : Cupcake model
 • Chris Jones @ Hot Studios : Risk reduction model
 • Eric Ries & The Lean Startup:
   http://www.slideshare.net/startuplessonslearned/the-lean-startup-5book-package
 • Gina Bianchini & The Mightybell Team : www.mightybell.com
 • Janice Fraser & Jason Fraser, LUXr.co
 • Thomas Knoll & LaunchRock : www.launchrock.com
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

More Related Content

What's hot

Lean Analytics Cycle
Lean Analytics CycleLean Analytics Cycle
Lean Analytics CycleHiten Shah
 
A Playbook for Achieving Product-Market Fit
A Playbook for Achieving Product-Market FitA Playbook for Achieving Product-Market Fit
A Playbook for Achieving Product-Market FitLean Startup Co.
 
The First 2 Steps to the Epiphany: Customer Discovery, Customer Validation an...
The First 2 Steps to the Epiphany: Customer Discovery, Customer Validation an...The First 2 Steps to the Epiphany: Customer Discovery, Customer Validation an...
The First 2 Steps to the Epiphany: Customer Discovery, Customer Validation an...Jason Evanish
 
Getting to Minimum Viable Product (MVP)
Getting to Minimum Viable Product (MVP)Getting to Minimum Viable Product (MVP)
Getting to Minimum Viable Product (MVP)swong02
 
28_07_PJ_Leimgruber_30 ZERO Budget Launch Tactics.pdf
28_07_PJ_Leimgruber_30 ZERO Budget Launch Tactics.pdf28_07_PJ_Leimgruber_30 ZERO Budget Launch Tactics.pdf
28_07_PJ_Leimgruber_30 ZERO Budget Launch Tactics.pdfEuropean Innovation Academy
 
How to create your Minimum Viable Product - Raff Paquin
How to create your Minimum Viable Product - Raff PaquinHow to create your Minimum Viable Product - Raff Paquin
How to create your Minimum Viable Product - Raff PaquinRaff Paquin
 
The Lean Startup
The Lean StartupThe Lean Startup
The Lean StartupSean Si
 
Zero to 100 - Part 7: The Role of the CEO
Zero to 100 - Part 7: The Role of the CEOZero to 100 - Part 7: The Role of the CEO
Zero to 100 - Part 7: The Role of the CEODavid Skok
 
The Art of the Minimum Viable Product (MVP)
The Art of the Minimum Viable Product (MVP)The Art of the Minimum Viable Product (MVP)
The Art of the Minimum Viable Product (MVP)Movel
 
How to find product market fit
How to find product market fitHow to find product market fit
How to find product market fitJustin Wilcox
 
Product Market Fit - How to know your product is market fit
Product Market Fit - How to know your product is market fitProduct Market Fit - How to know your product is market fit
Product Market Fit - How to know your product is market fitSaif Hassan
 
Introduction to Lean Startup » Lean Startup Barcelona
Introduction to Lean Startup » Lean Startup BarcelonaIntroduction to Lean Startup » Lean Startup Barcelona
Introduction to Lean Startup » Lean Startup BarcelonaJaume Teixi
 
KPI analytics for saas startups
KPI analytics for saas startupsKPI analytics for saas startups
KPI analytics for saas startupsArtyom Efremov
 
Customer Centricity and Product Led Growth by Airbnb Product & Growth
Customer Centricity and Product Led Growth by Airbnb Product & Growth Customer Centricity and Product Led Growth by Airbnb Product & Growth
Customer Centricity and Product Led Growth by Airbnb Product & Growth Product School
 
How To Make 64 Pieces Of Content In A Day
How To Make 64 Pieces Of Content In A DayHow To Make 64 Pieces Of Content In A Day
How To Make 64 Pieces Of Content In A DayGary Vaynerchuk
 
12 Key Levers of SaaS Success
12 Key Levers of SaaS Success12 Key Levers of SaaS Success
12 Key Levers of SaaS SuccessDavid Skok
 
Product Led Growth in 5 Minutes
Product Led Growth in 5 MinutesProduct Led Growth in 5 Minutes
Product Led Growth in 5 MinutesJamesChristopher21
 

What's hot (20)

Lean Analytics Cycle
Lean Analytics CycleLean Analytics Cycle
Lean Analytics Cycle
 
A Playbook for Achieving Product-Market Fit
A Playbook for Achieving Product-Market FitA Playbook for Achieving Product-Market Fit
A Playbook for Achieving Product-Market Fit
 
Rick Rasmussen - Product market fit
Rick Rasmussen - Product market fitRick Rasmussen - Product market fit
Rick Rasmussen - Product market fit
 
The First 2 Steps to the Epiphany: Customer Discovery, Customer Validation an...
The First 2 Steps to the Epiphany: Customer Discovery, Customer Validation an...The First 2 Steps to the Epiphany: Customer Discovery, Customer Validation an...
The First 2 Steps to the Epiphany: Customer Discovery, Customer Validation an...
 
Getting to Minimum Viable Product (MVP)
Getting to Minimum Viable Product (MVP)Getting to Minimum Viable Product (MVP)
Getting to Minimum Viable Product (MVP)
 
Product-led growth
Product-led growthProduct-led growth
Product-led growth
 
28_07_PJ_Leimgruber_30 ZERO Budget Launch Tactics.pdf
28_07_PJ_Leimgruber_30 ZERO Budget Launch Tactics.pdf28_07_PJ_Leimgruber_30 ZERO Budget Launch Tactics.pdf
28_07_PJ_Leimgruber_30 ZERO Budget Launch Tactics.pdf
 
How to create your Minimum Viable Product - Raff Paquin
How to create your Minimum Viable Product - Raff PaquinHow to create your Minimum Viable Product - Raff Paquin
How to create your Minimum Viable Product - Raff Paquin
 
The Lean Startup
The Lean StartupThe Lean Startup
The Lean Startup
 
Zero to 100 - Part 7: The Role of the CEO
Zero to 100 - Part 7: The Role of the CEOZero to 100 - Part 7: The Role of the CEO
Zero to 100 - Part 7: The Role of the CEO
 
The Art of the Minimum Viable Product (MVP)
The Art of the Minimum Viable Product (MVP)The Art of the Minimum Viable Product (MVP)
The Art of the Minimum Viable Product (MVP)
 
How to find product market fit
How to find product market fitHow to find product market fit
How to find product market fit
 
Product Market Fit - How to know your product is market fit
Product Market Fit - How to know your product is market fitProduct Market Fit - How to know your product is market fit
Product Market Fit - How to know your product is market fit
 
Introduction to Lean Startup » Lean Startup Barcelona
Introduction to Lean Startup » Lean Startup BarcelonaIntroduction to Lean Startup » Lean Startup Barcelona
Introduction to Lean Startup » Lean Startup Barcelona
 
KPI analytics for saas startups
KPI analytics for saas startupsKPI analytics for saas startups
KPI analytics for saas startups
 
Customer Centricity and Product Led Growth by Airbnb Product & Growth
Customer Centricity and Product Led Growth by Airbnb Product & Growth Customer Centricity and Product Led Growth by Airbnb Product & Growth
Customer Centricity and Product Led Growth by Airbnb Product & Growth
 
How To Make 64 Pieces Of Content In A Day
How To Make 64 Pieces Of Content In A DayHow To Make 64 Pieces Of Content In A Day
How To Make 64 Pieces Of Content In A Day
 
12 Key Levers of SaaS Success
12 Key Levers of SaaS Success12 Key Levers of SaaS Success
12 Key Levers of SaaS Success
 
Growth Hacking
Growth HackingGrowth Hacking
Growth Hacking
 
Product Led Growth in 5 Minutes
Product Led Growth in 5 MinutesProduct Led Growth in 5 Minutes
Product Led Growth in 5 Minutes
 

Viewers also liked

How to build_a_successful_mvp_lean-302
How to build_a_successful_mvp_lean-302How to build_a_successful_mvp_lean-302
How to build_a_successful_mvp_lean-302Lean Startup Machine
 
Startup Metrics for Founders (LEAN 121)
Startup Metrics for Founders (LEAN 121)Startup Metrics for Founders (LEAN 121)
Startup Metrics for Founders (LEAN 121)Lean Startup Machine
 
Fake Doors - How to Test Product Ideas Quickly - Hustlecon 2013
Fake Doors - How to Test Product Ideas Quickly - Hustlecon 2013Fake Doors - How to Test Product Ideas Quickly - Hustlecon 2013
Fake Doors - How to Test Product Ideas Quickly - Hustlecon 2013Jess Lee
 
The 1 Week Minimum Viable Product (MVP)
The 1 Week Minimum Viable Product (MVP)The 1 Week Minimum Viable Product (MVP)
The 1 Week Minimum Viable Product (MVP)Alexis Roqué
 
Minimum Viable Product
Minimum Viable ProductMinimum Viable Product
Minimum Viable ProductEric Ries
 
Lean Validation: 10 Ways to Quickly Test Your Startup Idea
Lean Validation: 10 Ways to Quickly Test Your Startup IdeaLean Validation: 10 Ways to Quickly Test Your Startup Idea
Lean Validation: 10 Ways to Quickly Test Your Startup IdeaProductPlan
 
Minimal Viable Product
Minimal Viable ProductMinimal Viable Product
Minimal Viable Productdnlhtz
 
Omidyar Network Presents Inclusive Innovation for India BOP
Omidyar Network Presents Inclusive Innovation for India BOP Omidyar Network Presents Inclusive Innovation for India BOP
Omidyar Network Presents Inclusive Innovation for India BOP Social Capital Markets
 
Analyzing User Research Interview Workshop
Analyzing User Research Interview WorkshopAnalyzing User Research Interview Workshop
Analyzing User Research Interview WorkshopDiane Loviglio
 
From idea to business model the lean startup way
From idea to business model   the lean startup wayFrom idea to business model   the lean startup way
From idea to business model the lean startup wayRadhesh Radhakrishnan
 
The Final 50 Miles: Using Village Level Entrepreneur networks for increasing ...
The Final 50 Miles: Using Village Level Entrepreneur networks for increasing ...The Final 50 Miles: Using Village Level Entrepreneur networks for increasing ...
The Final 50 Miles: Using Village Level Entrepreneur networks for increasing ...NewVenturesIndia
 
Lean start up bootcamp 1 introduction
Lean start up bootcamp 1   introductionLean start up bootcamp 1   introduction
Lean start up bootcamp 1 introductionJames Cracknell
 
Lean Product Management - Testing & Validating Product Ideas
Lean Product Management - Testing & Validating Product IdeasLean Product Management - Testing & Validating Product Ideas
Lean Product Management - Testing & Validating Product IdeasShane Williamson
 
MVP Design Hacks: Rocket Fuel for Lean Teams
MVP Design Hacks: Rocket Fuel for Lean TeamsMVP Design Hacks: Rocket Fuel for Lean Teams
MVP Design Hacks: Rocket Fuel for Lean TeamsAmy Jo Kim
 
Everything You Need To Know About Creating and Maintaining Donor Relationships
Everything You Need To Know About Creating and Maintaining Donor RelationshipsEverything You Need To Know About Creating and Maintaining Donor Relationships
Everything You Need To Know About Creating and Maintaining Donor RelationshipsBloomerang
 
Cursuri open septembrie
Cursuri open septembrieCursuri open septembrie
Cursuri open septembrieCatalin Lazar
 

Viewers also liked (20)

How to build_a_successful_mvp_lean-302
How to build_a_successful_mvp_lean-302How to build_a_successful_mvp_lean-302
How to build_a_successful_mvp_lean-302
 
MVP Canvas
MVP Canvas MVP Canvas
MVP Canvas
 
Startup Metrics for Founders (LEAN 121)
Startup Metrics for Founders (LEAN 121)Startup Metrics for Founders (LEAN 121)
Startup Metrics for Founders (LEAN 121)
 
Fake Doors - How to Test Product Ideas Quickly - Hustlecon 2013
Fake Doors - How to Test Product Ideas Quickly - Hustlecon 2013Fake Doors - How to Test Product Ideas Quickly - Hustlecon 2013
Fake Doors - How to Test Product Ideas Quickly - Hustlecon 2013
 
The 1 Week Minimum Viable Product (MVP)
The 1 Week Minimum Viable Product (MVP)The 1 Week Minimum Viable Product (MVP)
The 1 Week Minimum Viable Product (MVP)
 
Minimum Viable Product
Minimum Viable ProductMinimum Viable Product
Minimum Viable Product
 
Lean Validation: 10 Ways to Quickly Test Your Startup Idea
Lean Validation: 10 Ways to Quickly Test Your Startup IdeaLean Validation: 10 Ways to Quickly Test Your Startup Idea
Lean Validation: 10 Ways to Quickly Test Your Startup Idea
 
Minimal Viable Product
Minimal Viable ProductMinimal Viable Product
Minimal Viable Product
 
Omidyar Network Presents Inclusive Innovation for India BOP
Omidyar Network Presents Inclusive Innovation for India BOP Omidyar Network Presents Inclusive Innovation for India BOP
Omidyar Network Presents Inclusive Innovation for India BOP
 
Analyzing User Research Interview Workshop
Analyzing User Research Interview WorkshopAnalyzing User Research Interview Workshop
Analyzing User Research Interview Workshop
 
From idea to business model the lean startup way
From idea to business model   the lean startup wayFrom idea to business model   the lean startup way
From idea to business model the lean startup way
 
About Lean Startup Machine
About Lean Startup MachineAbout Lean Startup Machine
About Lean Startup Machine
 
The Final 50 Miles: Using Village Level Entrepreneur networks for increasing ...
The Final 50 Miles: Using Village Level Entrepreneur networks for increasing ...The Final 50 Miles: Using Village Level Entrepreneur networks for increasing ...
The Final 50 Miles: Using Village Level Entrepreneur networks for increasing ...
 
Lean start up bootcamp 1 introduction
Lean start up bootcamp 1   introductionLean start up bootcamp 1   introduction
Lean start up bootcamp 1 introduction
 
Lean Product Management - Testing & Validating Product Ideas
Lean Product Management - Testing & Validating Product IdeasLean Product Management - Testing & Validating Product Ideas
Lean Product Management - Testing & Validating Product Ideas
 
MVP Design Hacks: Rocket Fuel for Lean Teams
MVP Design Hacks: Rocket Fuel for Lean TeamsMVP Design Hacks: Rocket Fuel for Lean Teams
MVP Design Hacks: Rocket Fuel for Lean Teams
 
Cursuri open august
Cursuri open augustCursuri open august
Cursuri open august
 
Everything You Need To Know About Creating and Maintaining Donor Relationships
Everything You Need To Know About Creating and Maintaining Donor RelationshipsEverything You Need To Know About Creating and Maintaining Donor Relationships
Everything You Need To Know About Creating and Maintaining Donor Relationships
 
XP再解釈
XP再解釈XP再解釈
XP再解釈
 
Cursuri open septembrie
Cursuri open septembrieCursuri open septembrie
Cursuri open septembrie
 

Similar to MVP: What it is and why we all (should) care

New Context Conference: Intro to Lean UX
New Context Conference: Intro to Lean UXNew Context Conference: Intro to Lean UX
New Context Conference: Intro to Lean UXJanice Fraser
 
Biceps - an Extbase enterprise application
Biceps - an Extbase enterprise applicationBiceps - an Extbase enterprise application
Biceps - an Extbase enterprise applicationStefan Busemann
 
Very minute product innovation design
Very minute product innovation designVery minute product innovation design
Very minute product innovation designPRANAVBALARAMAJI
 
Paul Ellarby - Why do scrum?
Paul Ellarby - Why do scrum?Paul Ellarby - Why do scrum?
Paul Ellarby - Why do scrum?Paul Ellarby
 
Rally Roundtable : Lean Startup + User Experience = Awesome, July 11, 2012 [S...
Rally Roundtable : Lean Startup + User Experience = Awesome, July 11, 2012 [S...Rally Roundtable : Lean Startup + User Experience = Awesome, July 11, 2012 [S...
Rally Roundtable : Lean Startup + User Experience = Awesome, July 11, 2012 [S...LUXr
 
Rally Roundtable : Lean Startup + User Experience = Awesome, July 11, 2012 [S...
Rally Roundtable : Lean Startup + User Experience = Awesome, July 11, 2012 [S...Rally Roundtable : Lean Startup + User Experience = Awesome, July 11, 2012 [S...
Rally Roundtable : Lean Startup + User Experience = Awesome, July 11, 2012 [S...Kate Rutter
 
Published in 1885 and shared on facebook
Published in 1885 and shared on facebookPublished in 1885 and shared on facebook
Published in 1885 and shared on facebookJoe Kepley
 
LUXr User Experience in Lean Startups : 2-day workshop for Startup Hawaii, Ju...
LUXr User Experience in Lean Startups : 2-day workshop for Startup Hawaii, Ju...LUXr User Experience in Lean Startups : 2-day workshop for Startup Hawaii, Ju...
LUXr User Experience in Lean Startups : 2-day workshop for Startup Hawaii, Ju...LUXr
 

Similar to MVP: What it is and why we all (should) care (8)

New Context Conference: Intro to Lean UX
New Context Conference: Intro to Lean UXNew Context Conference: Intro to Lean UX
New Context Conference: Intro to Lean UX
 
Biceps - an Extbase enterprise application
Biceps - an Extbase enterprise applicationBiceps - an Extbase enterprise application
Biceps - an Extbase enterprise application
 
Very minute product innovation design
Very minute product innovation designVery minute product innovation design
Very minute product innovation design
 
Paul Ellarby - Why do scrum?
Paul Ellarby - Why do scrum?Paul Ellarby - Why do scrum?
Paul Ellarby - Why do scrum?
 
Rally Roundtable : Lean Startup + User Experience = Awesome, July 11, 2012 [S...
Rally Roundtable : Lean Startup + User Experience = Awesome, July 11, 2012 [S...Rally Roundtable : Lean Startup + User Experience = Awesome, July 11, 2012 [S...
Rally Roundtable : Lean Startup + User Experience = Awesome, July 11, 2012 [S...
 
Rally Roundtable : Lean Startup + User Experience = Awesome, July 11, 2012 [S...
Rally Roundtable : Lean Startup + User Experience = Awesome, July 11, 2012 [S...Rally Roundtable : Lean Startup + User Experience = Awesome, July 11, 2012 [S...
Rally Roundtable : Lean Startup + User Experience = Awesome, July 11, 2012 [S...
 
Published in 1885 and shared on facebook
Published in 1885 and shared on facebookPublished in 1885 and shared on facebook
Published in 1885 and shared on facebook
 
LUXr User Experience in Lean Startups : 2-day workshop for Startup Hawaii, Ju...
LUXr User Experience in Lean Startups : 2-day workshop for Startup Hawaii, Ju...LUXr User Experience in Lean Startups : 2-day workshop for Startup Hawaii, Ju...
LUXr User Experience in Lean Startups : 2-day workshop for Startup Hawaii, Ju...
 

More from Kate Rutter

[Nature Journal] PageBREAKERS - 4 Quick Ways to 
Break the Ice 
on a 
blank j...
[Nature Journal] PageBREAKERS - 4 Quick Ways to 
Break the Ice 
on a 
blank j...[Nature Journal] PageBREAKERS - 4 Quick Ways to 
Break the Ice 
on a 
blank j...
[Nature Journal] PageBREAKERS - 4 Quick Ways to 
Break the Ice 
on a 
blank j...Kate Rutter
 
What's in my Nature Journaling Kit ~ Kate Rutter, 2020
What's in my Nature Journaling Kit ~ Kate Rutter, 2020What's in my Nature Journaling Kit ~ Kate Rutter, 2020
What's in my Nature Journaling Kit ~ Kate Rutter, 2020Kate Rutter
 
UX Foundations : Sketching UI
UX Foundations : Sketching UIUX Foundations : Sketching UI
UX Foundations : Sketching UIKate Rutter
 
Mapping FTW! [Nature Journal Club Online Sketch Party April 11, 2020]
Mapping FTW! [Nature Journal Club Online Sketch Party April 11, 2020]Mapping FTW! [Nature Journal Club Online Sketch Party April 11, 2020]
Mapping FTW! [Nature Journal Club Online Sketch Party April 11, 2020]Kate Rutter
 
Level Up your Sketchnoting workshop [CCA, Jan 31, 2020]
Level Up your Sketchnoting workshop [CCA, Jan 31, 2020]Level Up your Sketchnoting workshop [CCA, Jan 31, 2020]
Level Up your Sketchnoting workshop [CCA, Jan 31, 2020]Kate Rutter
 
Chunky Learning on Slender Timelines [ITX Beyond the Pixels, Portland OR 2019]
Chunky Learning on Slender Timelines [ITX Beyond the Pixels, Portland OR 2019]Chunky Learning on Slender Timelines [ITX Beyond the Pixels, Portland OR 2019]
Chunky Learning on Slender Timelines [ITX Beyond the Pixels, Portland OR 2019]Kate Rutter
 
Escaping the Stagnation Sandpit: Building a Continuous Learning Team [UX Lisb...
Escaping the Stagnation Sandpit: Building a Continuous Learning Team [UX Lisb...Escaping the Stagnation Sandpit: Building a Continuous Learning Team [UX Lisb...
Escaping the Stagnation Sandpit: Building a Continuous Learning Team [UX Lisb...Kate Rutter
 
Measure What Matters: Crafting UX Success Metrics [UX Lisbon 2019, workshop]
Measure What Matters: Crafting UX Success Metrics [UX Lisbon 2019, workshop] Measure What Matters: Crafting UX Success Metrics [UX Lisbon 2019, workshop]
Measure What Matters: Crafting UX Success Metrics [UX Lisbon 2019, workshop] Kate Rutter
 
Let's Sketch Tech [Feb 2019]
Let's Sketch Tech [Feb 2019] Let's Sketch Tech [Feb 2019]
Let's Sketch Tech [Feb 2019] Kate Rutter
 
Sketchapalooza [UX Week 2018, August 2018]
Sketchapalooza [UX Week 2018, August 2018]Sketchapalooza [UX Week 2018, August 2018]
Sketchapalooza [UX Week 2018, August 2018]Kate Rutter
 
Informative Architecture [World IA Day 2017, San Francisco]
Informative Architecture [World IA Day 2017, San Francisco]Informative Architecture [World IA Day 2017, San Francisco]
Informative Architecture [World IA Day 2017, San Francisco]Kate Rutter
 
Escaping the Stagnation Sandpit - A culture of Continuous Learning [UX Immers...
Escaping the Stagnation Sandpit - A culture of Continuous Learning [UX Immers...Escaping the Stagnation Sandpit - A culture of Continuous Learning [UX Immers...
Escaping the Stagnation Sandpit - A culture of Continuous Learning [UX Immers...Kate Rutter
 
Measure What Matters: Making the Most of Metrics [True University 2017, mini-...
Measure What Matters: Making the Most of Metrics [True University 2017, mini-...Measure What Matters: Making the Most of Metrics [True University 2017, mini-...
Measure What Matters: Making the Most of Metrics [True University 2017, mini-...Kate Rutter
 
Finding the Narrative in Numbers: Making the Most of Metrics [UX Immersion 2...
Finding the Narrative in Numbers: Making the Most of Metrics  [UX Immersion 2...Finding the Narrative in Numbers: Making the Most of Metrics  [UX Immersion 2...
Finding the Narrative in Numbers: Making the Most of Metrics [UX Immersion 2...Kate Rutter
 
Sketchnotes-SF Meetup :: Round 24 :: People & Faces [Tue May 17, 2016]
Sketchnotes-SF Meetup :: Round 24 :: People & Faces [Tue May 17, 2016] Sketchnotes-SF Meetup :: Round 24 :: People & Faces [Tue May 17, 2016]
Sketchnotes-SF Meetup :: Round 24 :: People & Faces [Tue May 17, 2016] Kate Rutter
 
Sketchnotes-SF Meetup :: Round 21 :: Capture, Iterate, Refine [Wed Aug 19, 20...
Sketchnotes-SF Meetup :: Round 21 :: Capture, Iterate, Refine [Wed Aug 19, 20...Sketchnotes-SF Meetup :: Round 21 :: Capture, Iterate, Refine [Wed Aug 19, 20...
Sketchnotes-SF Meetup :: Round 21 :: Capture, Iterate, Refine [Wed Aug 19, 20...Kate Rutter
 
Sketchnotes-SF Meetup :: Round 20 :: Basic Practice [Wed Jul 16, 2015]
Sketchnotes-SF Meetup :: Round 20 :: Basic Practice [Wed Jul 16, 2015]Sketchnotes-SF Meetup :: Round 20 :: Basic Practice [Wed Jul 16, 2015]
Sketchnotes-SF Meetup :: Round 20 :: Basic Practice [Wed Jul 16, 2015]Kate Rutter
 
Sketchnotes-SF Meetup :: Round 19 :: Down & Dirty Lettering [Tue Jun 16, 2015]
Sketchnotes-SF Meetup :: Round 19 :: Down & Dirty Lettering [Tue Jun 16, 2015]Sketchnotes-SF Meetup :: Round 19 :: Down & Dirty Lettering [Tue Jun 16, 2015]
Sketchnotes-SF Meetup :: Round 19 :: Down & Dirty Lettering [Tue Jun 16, 2015]Kate Rutter
 
Sketchnotes-SF Meetup :: Round 18 :: Talk w/a pen & Listen w/a pen [Wed May 2...
Sketchnotes-SF Meetup :: Round 18 :: Talk w/a pen & Listen w/a pen [Wed May 2...Sketchnotes-SF Meetup :: Round 18 :: Talk w/a pen & Listen w/a pen [Wed May 2...
Sketchnotes-SF Meetup :: Round 18 :: Talk w/a pen & Listen w/a pen [Wed May 2...Kate Rutter
 
Sketchnotes-SF Meetup :: Round 17 :: People & Faces [Wed Apr 29, 2015]
Sketchnotes-SF Meetup :: Round 17 :: People & Faces [Wed Apr 29, 2015]Sketchnotes-SF Meetup :: Round 17 :: People & Faces [Wed Apr 29, 2015]
Sketchnotes-SF Meetup :: Round 17 :: People & Faces [Wed Apr 29, 2015]Kate Rutter
 

More from Kate Rutter (20)

[Nature Journal] PageBREAKERS - 4 Quick Ways to 
Break the Ice 
on a 
blank j...
[Nature Journal] PageBREAKERS - 4 Quick Ways to 
Break the Ice 
on a 
blank j...[Nature Journal] PageBREAKERS - 4 Quick Ways to 
Break the Ice 
on a 
blank j...
[Nature Journal] PageBREAKERS - 4 Quick Ways to 
Break the Ice 
on a 
blank j...
 
What's in my Nature Journaling Kit ~ Kate Rutter, 2020
What's in my Nature Journaling Kit ~ Kate Rutter, 2020What's in my Nature Journaling Kit ~ Kate Rutter, 2020
What's in my Nature Journaling Kit ~ Kate Rutter, 2020
 
UX Foundations : Sketching UI
UX Foundations : Sketching UIUX Foundations : Sketching UI
UX Foundations : Sketching UI
 
Mapping FTW! [Nature Journal Club Online Sketch Party April 11, 2020]
Mapping FTW! [Nature Journal Club Online Sketch Party April 11, 2020]Mapping FTW! [Nature Journal Club Online Sketch Party April 11, 2020]
Mapping FTW! [Nature Journal Club Online Sketch Party April 11, 2020]
 
Level Up your Sketchnoting workshop [CCA, Jan 31, 2020]
Level Up your Sketchnoting workshop [CCA, Jan 31, 2020]Level Up your Sketchnoting workshop [CCA, Jan 31, 2020]
Level Up your Sketchnoting workshop [CCA, Jan 31, 2020]
 
Chunky Learning on Slender Timelines [ITX Beyond the Pixels, Portland OR 2019]
Chunky Learning on Slender Timelines [ITX Beyond the Pixels, Portland OR 2019]Chunky Learning on Slender Timelines [ITX Beyond the Pixels, Portland OR 2019]
Chunky Learning on Slender Timelines [ITX Beyond the Pixels, Portland OR 2019]
 
Escaping the Stagnation Sandpit: Building a Continuous Learning Team [UX Lisb...
Escaping the Stagnation Sandpit: Building a Continuous Learning Team [UX Lisb...Escaping the Stagnation Sandpit: Building a Continuous Learning Team [UX Lisb...
Escaping the Stagnation Sandpit: Building a Continuous Learning Team [UX Lisb...
 
Measure What Matters: Crafting UX Success Metrics [UX Lisbon 2019, workshop]
Measure What Matters: Crafting UX Success Metrics [UX Lisbon 2019, workshop] Measure What Matters: Crafting UX Success Metrics [UX Lisbon 2019, workshop]
Measure What Matters: Crafting UX Success Metrics [UX Lisbon 2019, workshop]
 
Let's Sketch Tech [Feb 2019]
Let's Sketch Tech [Feb 2019] Let's Sketch Tech [Feb 2019]
Let's Sketch Tech [Feb 2019]
 
Sketchapalooza [UX Week 2018, August 2018]
Sketchapalooza [UX Week 2018, August 2018]Sketchapalooza [UX Week 2018, August 2018]
Sketchapalooza [UX Week 2018, August 2018]
 
Informative Architecture [World IA Day 2017, San Francisco]
Informative Architecture [World IA Day 2017, San Francisco]Informative Architecture [World IA Day 2017, San Francisco]
Informative Architecture [World IA Day 2017, San Francisco]
 
Escaping the Stagnation Sandpit - A culture of Continuous Learning [UX Immers...
Escaping the Stagnation Sandpit - A culture of Continuous Learning [UX Immers...Escaping the Stagnation Sandpit - A culture of Continuous Learning [UX Immers...
Escaping the Stagnation Sandpit - A culture of Continuous Learning [UX Immers...
 
Measure What Matters: Making the Most of Metrics [True University 2017, mini-...
Measure What Matters: Making the Most of Metrics [True University 2017, mini-...Measure What Matters: Making the Most of Metrics [True University 2017, mini-...
Measure What Matters: Making the Most of Metrics [True University 2017, mini-...
 
Finding the Narrative in Numbers: Making the Most of Metrics [UX Immersion 2...
Finding the Narrative in Numbers: Making the Most of Metrics  [UX Immersion 2...Finding the Narrative in Numbers: Making the Most of Metrics  [UX Immersion 2...
Finding the Narrative in Numbers: Making the Most of Metrics [UX Immersion 2...
 
Sketchnotes-SF Meetup :: Round 24 :: People & Faces [Tue May 17, 2016]
Sketchnotes-SF Meetup :: Round 24 :: People & Faces [Tue May 17, 2016] Sketchnotes-SF Meetup :: Round 24 :: People & Faces [Tue May 17, 2016]
Sketchnotes-SF Meetup :: Round 24 :: People & Faces [Tue May 17, 2016]
 
Sketchnotes-SF Meetup :: Round 21 :: Capture, Iterate, Refine [Wed Aug 19, 20...
Sketchnotes-SF Meetup :: Round 21 :: Capture, Iterate, Refine [Wed Aug 19, 20...Sketchnotes-SF Meetup :: Round 21 :: Capture, Iterate, Refine [Wed Aug 19, 20...
Sketchnotes-SF Meetup :: Round 21 :: Capture, Iterate, Refine [Wed Aug 19, 20...
 
Sketchnotes-SF Meetup :: Round 20 :: Basic Practice [Wed Jul 16, 2015]
Sketchnotes-SF Meetup :: Round 20 :: Basic Practice [Wed Jul 16, 2015]Sketchnotes-SF Meetup :: Round 20 :: Basic Practice [Wed Jul 16, 2015]
Sketchnotes-SF Meetup :: Round 20 :: Basic Practice [Wed Jul 16, 2015]
 
Sketchnotes-SF Meetup :: Round 19 :: Down & Dirty Lettering [Tue Jun 16, 2015]
Sketchnotes-SF Meetup :: Round 19 :: Down & Dirty Lettering [Tue Jun 16, 2015]Sketchnotes-SF Meetup :: Round 19 :: Down & Dirty Lettering [Tue Jun 16, 2015]
Sketchnotes-SF Meetup :: Round 19 :: Down & Dirty Lettering [Tue Jun 16, 2015]
 
Sketchnotes-SF Meetup :: Round 18 :: Talk w/a pen & Listen w/a pen [Wed May 2...
Sketchnotes-SF Meetup :: Round 18 :: Talk w/a pen & Listen w/a pen [Wed May 2...Sketchnotes-SF Meetup :: Round 18 :: Talk w/a pen & Listen w/a pen [Wed May 2...
Sketchnotes-SF Meetup :: Round 18 :: Talk w/a pen & Listen w/a pen [Wed May 2...
 
Sketchnotes-SF Meetup :: Round 17 :: People & Faces [Wed Apr 29, 2015]
Sketchnotes-SF Meetup :: Round 17 :: People & Faces [Wed Apr 29, 2015]Sketchnotes-SF Meetup :: Round 17 :: People & Faces [Wed Apr 29, 2015]
Sketchnotes-SF Meetup :: Round 17 :: People & Faces [Wed Apr 29, 2015]
 

Recently uploaded

Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before ConstructionResDraft
 
UI UX Process for SaaS Product Design Success
UI UX Process for SaaS Product Design SuccessUI UX Process for SaaS Product Design Success
UI UX Process for SaaS Product Design SuccessThink 360 Studio
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsBlock Party
 
Models of Disability - an overview by Marno Retief & Rantoa Letšosa
Models of Disability - an overview by Marno Retief & Rantoa LetšosaModels of Disability - an overview by Marno Retief & Rantoa Letšosa
Models of Disability - an overview by Marno Retief & Rantoa Letšosaannemarleenolthof1
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazineRivanEleraki
 
Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdf
Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdfUnlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdf
Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdfIBM
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillCre8iveskill
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comjakyjhon00
 
AMBER GRAIN EMBROIDERY | Growing folklore elements | Barbara Rakovska
AMBER GRAIN EMBROIDERY | Growing folklore elements | Barbara RakovskaAMBER GRAIN EMBROIDERY | Growing folklore elements | Barbara Rakovska
AMBER GRAIN EMBROIDERY | Growing folklore elements | Barbara RakovskaBarusRa
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTThink 360 Studio
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...khushisharma298853
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024mikailaoh
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Ted Drake
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLkenzukiri
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfHctorFranciscoSnchez1
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Ed Orozco
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxHasan S
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024Alan Dix
 

Recently uploaded (18)

Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before Construction
 
UI UX Process for SaaS Product Design Success
UI UX Process for SaaS Product Design SuccessUI UX Process for SaaS Product Design Success
UI UX Process for SaaS Product Design Success
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teams
 
Models of Disability - an overview by Marno Retief & Rantoa Letšosa
Models of Disability - an overview by Marno Retief & Rantoa LetšosaModels of Disability - an overview by Marno Retief & Rantoa Letšosa
Models of Disability - an overview by Marno Retief & Rantoa Letšosa
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazine
 
Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdf
Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdfUnlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdf
Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdf
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkill
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.com
 
AMBER GRAIN EMBROIDERY | Growing folklore elements | Barbara Rakovska
AMBER GRAIN EMBROIDERY | Growing folklore elements | Barbara RakovskaAMBER GRAIN EMBROIDERY | Growing folklore elements | Barbara Rakovska
AMBER GRAIN EMBROIDERY | Growing folklore elements | Barbara Rakovska
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPT
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdf
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024
 

MVP: What it is and why we all (should) care

  • 1. MVP* * What it is and why we all (should) care Kate Rutter, Co-Founder & Principal New Context Conference kate@luxr.co http://luxr.co 3 & 4 November 2011 @katerutter @luxrco Tokyo, Japan
  • 2. a story... MVP* Maximum Vision Possible LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 3. a story... MVP* (what we needed) Maximum Vision ? MVP* Possible Minimum Viable Product LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 4. Increase the cycles. BUILD MEASURE LEARN LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 5. Increase the cycles. THINK MAKE CHECK Increase the learning. LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 6. Experience design in action * the Brandon Schauer cupcake model LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 7. Experience design in action * the Brandon Schauer cupcake model LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 8. Experience design in action MVP ⤷ * the Brandon Schauer cupcake model LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 9. MVP : Minimum Viable Product The fastest, cheapest thing you can build... and get into the hands of customers fast so that you can observe and measure the results... to make your product something customers want, need and love to buy. LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 10. MVP : Minimum Viable Product The fastest, cheapest thing ⤷ rapid you can build... cycles and get into the hands of customers fast so that you can observe and measure the results... to make your product something customers want, need and love to buy. LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 11. MVP : Minimum Viable Product The fastest, cheapest thing ⤷ rapid you can build... cycles and get into the hands of ⤷ customer customers fast development so that you can observe and measure the results... to make your product something customers want, need and love to buy. LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 12. MVP : Minimum Viable Product The fastest, cheapest thing ⤷ rapid you can build... cycles and get into the hands of ⤷ customer customers fast development so that you can observe ⤷ actionable and measure the results... metrics to make your product something customers want, need and love to buy. LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 13. MVP : Minimum Viable Product The fastest, cheapest thing ⤷ rapid you can build... cycles and get into the hands of ⤷ customer customers fast development so that you can observe ⤷ actionable and measure the results... metrics to make your product something customers want, ⤷validated need and love to buy. learning LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 14. 3 approaches we’re seeing & using LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 15. * 3 approaches 1} Lo-fidelity sketches Why build anything before you’ve tested the idea? LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 16. * 3 approaches 1} Lo-fidelity sketches Why build anything before you’ve tested the idea? LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 17. * 3 approaches 2} Fake it, then make it Sell it first, then make what people bought. 45 to Te xt 002 e this pu rchas item. LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 18. * 3 approaches 2} Fake it, then make it Sell it first, then make what people bought. LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 19. * 3 approaches 2} Fake it, then make it Sell it first, then make what people bought. LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 20. * 3 approaches 2} Fake it, then make it Sell it first, then make what people bought. LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 21. * 3 approaches 3} Small footprints Make it in code, but be stingy with features where they ⤷ were headed. ) how they can ⤷ learn faster. ) LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 22. * 3 approaches 3} Small footprints Make it in code, but be stingy with features LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 23. Rules of thumb If you are extremely reluctant and even embarrassed to show You are doing it right. ✓ your MVP... If you feel comfortable You should have or proud of it... shown it sooner. ! If you feel stuck... GO FASTER. ➜ LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 24. ask yourself... What could you build today that you could put in the hands of customers tomorrow? your product your MVP LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 25. LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
  • 26. Thank you! Kate Rutter, Co-Founder & Principal New Context Conference kate@luxr.co http://luxr.co 3 & 4 November 2011 @katerutter @luxrco Tokyo, Japan * Slides available on slideshare on Fri, Nov 4, 2011 slideshare.net/intelleto shout-outs to... • Alexa Andrzejewski @ FoodSpotting, The UX-Driven Startup http://www.slideshare.net/ladylexy/the-ux-driven-startup • Brandon Schauer @ Adaptive Path : Cupcake model • Chris Jones @ Hot Studios : Risk reduction model • Eric Ries & The Lean Startup: http://www.slideshare.net/startuplessonslearned/the-lean-startup-5book-package • Gina Bianchini & The Mightybell Team : www.mightybell.com • Janice Fraser & Jason Fraser, LUXr.co • Thomas Knoll & LaunchRock : www.launchrock.com LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011