Fail =                                                             onwin!                                          e      ...
a story...                MVP                         + amazing research                                            + visi...
risk                                            timeLUXR.CO • LEAN CROSSROAD • 21 AUGUST 2012
a story...                                              + 4 designers                                              + 4 res...
a story...                                              + 4 designers                                              + 4 res...
a story...                                                 + 4 designers                                                 +...
L  a story...             FA ILUXR.CO • LEAN CROSSROAD • 21 AUGUST 2012                                                 + ...
the biggest UX fail is...  the UX that doesn’t  ever get into the hands  of people.LUXR.CO • LEAN CROSSROAD • 21 AUGUST 2012
LUXR.CO • LEAN CROSSROAD • 21 AUGUST 2012
a different story...LUXR.CO • LEAN CROSSROAD • 21 AUGUST 2012
Hello, Bento!LUXR.CO • LEAN CROSSROAD • 21 AUGUST 2012
Hello, Bento!LUXR.CO • LEAN CROSSROAD • 21 AUGUST 2012
Hello, Bento!LUXR.CO • LEAN CROSSROAD • 21 AUGUST 2012
Hello, Bento!LUXR.CO • LEAN CROSSROAD • 21 AUGUST 2012
Hello, Bento!LUXR.CO • LEAN CROSSROAD • 21 AUGUST 2012
Hello, Bento!LUXR.CO • LEAN CROSSROAD • 21 AUGUST 2012
what went wrong?LUXR.CO • LEAN CROSSROAD • 21 AUGUST 2012
no clear cue         too much text           hard to open      couldn’t see       video setto get online         nobody re...
no clear cue         too much text           hard to open      couldn’t see       video setto get online         nobody re...
no clear cue         too much text           hard to open      couldn’t see       video setto get online         nobody re...
a story...LUXR.CO • LEAN CROSSROAD • 21 AUGUST 2012
a story...                   w in                in                                     w                                 ...
a story...                   w in                in                                     w                                 ...
a story...                   w in                in                                     w                                 ...
}LUXR.CO • LEAN CROSSROAD • 21 AUGUST 2012
}LUXR.CO • LEAN CROSSROAD • 21 AUGUST 2012
}LUXR.CO • LEAN CROSSROAD • 21 AUGUST 2012
start with a clear storyMeet Yoshi, a new startup entrepreneur.Yoshi needs to feel confident that his productdesign decisio...
UX haz a stack.                                            Users                                                          ...
Roll                                  your own                                  Great UXLUXR.CO • LEAN CROSSROAD • 21 AUGU...
Lean Startup + UX = <3                                                                                      BUILD Customer...
My UX fail=win checklist:  If I am extremely  reluctant and even  embarrassed to show                                     ...
Go be awesome.LUXR.CO • LEAN CROSSROAD • 21 AUGUST 2012
Thanks!     * Slides available on slideshare tomorrow: slideshare.net/intelleto     Kate Rutter, Co-Founder & Principal   ...
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LUXr at Lean Crossroads, the Entrepreneurs : Vancouver, BC [08/22/2012]

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Talk presented at the Lean Crossroads event. Covers two very different fail stories and a view of UX that is helpful in creating validated product designs. Also, many F-bombs. But those were in the talk, not in the slides.

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LUXr at Lean Crossroads, the Entrepreneurs : Vancouver, BC [08/22/2012]

  1. Fail = onwin! e di ti UX Lean Crossroad : The Entrepreneurs August 21, 2012 • Vancouver, BC Kate Rutter, Co-Founder & Principal kate@luxr.co http://luxr.co @katerutter @luxrco
  2. a story... MVP + amazing research + visionary idea Maximum + engaged team Vision + executive support x 6 months Possible = product that will save livesLUXR.CO • LEAN CROSSROAD • 21 AUGUST 2012
  3. risk timeLUXR.CO • LEAN CROSSROAD • 21 AUGUST 2012
  4. a story... + 4 designers + 4 researchers + 3 developers + 2 executives x 6 months = 1000s of hoursLUXR.CO • LEAN CROSSROAD • 21 AUGUST 2012
  5. a story... + 4 designers + 4 researchers + 3 developers + 2 executives x 6 months = 1000s ofsaved no lives hoursLUXR.CO • LEAN CROSSROAD • 21 AUGUST 2012
  6. a story... + 4 designers + 4 researchers + 3 developers + 2 executives x 6 months = 1000s ofsaved no lives hours = NO PRODUCTLUXR.CO • LEAN CROSSROAD • 21 AUGUST 2012
  7. L a story... FA ILUXR.CO • LEAN CROSSROAD • 21 AUGUST 2012 + 4 designers + 4 researchers + 3 developers + 2 executives x 6 months = 1000s ofsaved no lives hours = NO PRODUCT
  8. the biggest UX fail is... the UX that doesn’t ever get into the hands of people.LUXR.CO • LEAN CROSSROAD • 21 AUGUST 2012
  9. LUXR.CO • LEAN CROSSROAD • 21 AUGUST 2012
  10. a different story...LUXR.CO • LEAN CROSSROAD • 21 AUGUST 2012
  11. Hello, Bento!LUXR.CO • LEAN CROSSROAD • 21 AUGUST 2012
  12. Hello, Bento!LUXR.CO • LEAN CROSSROAD • 21 AUGUST 2012
  13. Hello, Bento!LUXR.CO • LEAN CROSSROAD • 21 AUGUST 2012
  14. Hello, Bento!LUXR.CO • LEAN CROSSROAD • 21 AUGUST 2012
  15. Hello, Bento!LUXR.CO • LEAN CROSSROAD • 21 AUGUST 2012
  16. Hello, Bento!LUXR.CO • LEAN CROSSROAD • 21 AUGUST 2012
  17. what went wrong?LUXR.CO • LEAN CROSSROAD • 21 AUGUST 2012
  18. no clear cue too much text hard to open couldn’t see video setto get online nobody read the box, grrrr the drawing in looked boring the video too many couldn’t keep folded blank hard to setpieces in the no blank track of different paper in box paper looked up video box guides weird account tape kept falling out what went wrong? fixed band on journal was annoying belly band fell off impossible to open Yay box without a knife didn’t know how much time it would take to dostickynotes casual design velcro closureshouldn’t be supplies box not quote was interesting off-target didn’t feel on band kept wrapped “real” ripping off sticker on no easy way confused byposter ripped where’s the too much text candy? to post a on login page different brand paper photo to site on video site mobile app video instructions mono audio on wanted more clearercomplete fail didn’t exactly video was related boxes instructions on match outcome distracting video step 5 LUXR.CO • LEAN CROSSROAD • 21 AUGUST 2012
  19. no clear cue too much text hard to open couldn’t see video setto get online nobody read the box, grrrr the drawing in looked boring risk the video too many couldn’t keep folded blank hard to setpieces in the no blank track of different paper in box paper looked up video box guides weird account tape kept fixed band on belly band impossible to didn’t know how falling out journal was fell off open Yay box much time it annoying without a knife would take to dostickynotes casual design velcro closureshouldn’t be supplies box not quote was interesting off-target didn’t feel on band kept wrapped “real” ripping off sticker on no easy way confused byposter ripped where’s the too much text candy? to post a on login page different brand paper on video site time photo to site mobile app video instructions mono audio on wanted more clearercomplete fail didn’t exactly video was related boxes instructions on match oucome distracting video step 5 LUXR.CO • LEAN CROSSROAD • 21 AUGUST 2012
  20. no clear cue too much text hard to open couldn’t see video setto get online nobody read the box, grrrr the drawing in looked boring risk the video too many couldn’t keep folded blank hard to setpieces in the no blank track of different paper in box paper looked up video box guides weird account tape kept fixed band on belly band impossible to didn’t know how falling out journal was fell off open Yay box much time it annoying without a knife would take to dostickynotes casual design velcro closureshouldn’t be supplies box not quote was interesting off-target didn’t feel on band kept wrapped “real” ripping off MEASURE MEASURE MAKE sticker on no easy way confused byposter ripped where’s the too much text release candy? to post a on login page different brand paper on video site time photo to site BUILD BUILD mobile app video instructions mono audio on wanted more clearercomplete fail didn’t exactly video was instructions on LEARN match oucome LUXR.CO • LEAN CROSSROAD • 21 AUGUST 2012 distracting related boxes video step 5
  21. a story...LUXR.CO • LEAN CROSSROAD • 21 AUGUST 2012
  22. a story... w in in w w in w in winLUXR.CO • LEAN CROSSROAD • 21 AUGUST 2012
  23. a story... w in in w w in w in win + 3 people x 36 days = PRODUCTLUXR.CO • LEAN CROSSROAD • 21 AUGUST 2012
  24. a story... w in in w w in w in win + 3 people x 36 days = PRODUCTLUXR.CO • LEAN CROSSROAD • 21 AUGUST 2012
  25. }LUXR.CO • LEAN CROSSROAD • 21 AUGUST 2012
  26. }LUXR.CO • LEAN CROSSROAD • 21 AUGUST 2012
  27. }LUXR.CO • LEAN CROSSROAD • 21 AUGUST 2012
  28. start with a clear storyMeet Yoshi, a new startup entrepreneur.Yoshi needs to feel confident that his productdesign decisions really serve his customers.With LUXr Bento Box, Yoshi can learn how tointerview customers and validate his assumptions,at his own rate and in his own environment,using hands-on materials and onlinevideo coachingin a way thatʼs simple to complete, warm &engaging, and fun.LUXR.CO • LEAN CROSSROAD • 21 AUGUST 2012
  29. UX haz a stack. Users I need... Needs I want... My goal is... Vision & values Mary can... Uses Features UI goes sketches, here prototypes, pixels ProductLUXR.CO • LEAN CROSSROAD • 21 AUGUST 2012
  30. Roll your own Great UXLUXR.CO • LEAN CROSSROAD • 21 AUGUST 2012
  31. Lean Startup + UX = <3 BUILD Customer Users LEARN MEASURE development I need... or...user research Needs I want... My goal is... Vision & values Sketches & Mary can... prototypes Uses before UI. Before code. Features Experiments, sketches, prototypes, MVPs, Metrics pixels and...usability testing ProductLUXR.CO • LEAN CROSSROAD • 21 AUGUST 2012
  32. My UX fail=win checklist: If I am extremely reluctant and even embarrassed to show Iʼm doing it right. ✓ the design... If I feel comfortable I should have or proud of it... shown it sooner. !If I feel stuck... I GO FASTER. !LUXR.CO • LEAN CROSSROAD • 21 AUGUST 2012
  33. Go be awesome.LUXR.CO • LEAN CROSSROAD • 21 AUGUST 2012
  34. Thanks! * Slides available on slideshare tomorrow: slideshare.net/intelleto Kate Rutter, Co-Founder & Principal Lean Crossroad : The Entrepreneurs kate@luxr.co http://luxr.co August 21, 2012 • Vancouver, BC @katerutter @luxrco shout-outs to... • All the New Context Conference folks who tested our product • Janice Fraser & Jason Fraser, LUXr.co • Chris Jones @ Hot Studios : Risk reduction model • Gina Bianchini & The Mightybell Team : www.mightybell.comLUXR.CO • LEAN CROSSROAD • 21 AUGUST 2012

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