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Being
Team
Roles & Rules for Awesome
Collaborative Work
UX TRACK • BEING TEAM • FEBRUARY 2014
Envision

+

Implement
UX TRACK • BEING TEAM • FEBRUARY 2014
we say this...
• Silos suck!
• Cross-functions rock!
• Letʼs collaborate!

UX TRACK • BEING TEAM • FEBRUARY 2014
ut
b

we do this...
• Think we know best
•  Wish “they” would just
“work like us”
• Call disagreements “politics”
UX TRACK • BEING TEAM • FEBRUARY 2014
so

we end up...
• Cranky
• Underused
• Combative

UX TRACK • BEING TEAM • FEBRUARY 2014
When we

focus only on roles for
implementation,
we...

miss out on the unique
expertise of each type of
thinking.
UX TRACK • BEING TEAM • FEBRUARY 2014
*
BALANCED TEAM
Product Ownership & Roles

*via Tim McCoy & adapted by Janice Fraser (@luxrco)
UX TRACK • BEING TEAM • FEBRUARY 2014
}

Rest
of
the
World

Product
Owner

Dev
Dev

Dev

Dev
Dev

Dev
Dev

UX TRACK • BEING TEAM • FEBRUARY 2014
UX & Design

blah blah

B

/PM
iz

blah blah
blah blah
blah blah

De

v&

PRODUCT
IDEAS

En
g
•

BALANCED TEAM
UX TRACK • BEING TEAM • FEBRUARY 2014
Design
+ Development
+ Product Management

= 1 product team
min
d
UX TRACK • BEING TEAM • FEBRUARY 2014
DESIGN
Empathizer-in-Chief
Design Mind
Understand the customer at an expert level.
Translate high-value needs into product.
Hone the craft.
Key Responsibility
Prioritize customer problems.
Translate insights into tangible design ideas.
UX TRACK • BEING TEAM • FEBRUARY 2014
DEVELOPMENT
“Raise high the roof”

•

Development Mind
Envision the best possible solutions based on
available technology.
Commit to the outcome.
Key Responsibility
Recommend technologies.
Measure outcomes over time.
UX TRACK • BEING TEAM • FEBRUARY 2014
PM & BUSINESS
Scales of Justice
Business Mind
Make fast, concrete decisions despite inadequate
evidence and conflicting priorities.
Identify the business value in customer needs.
Key Responsibility
Make the tough calls.
Delegate decisions to the appropriate person.
UX TRACK • BEING TEAM • FEBRUARY 2014
UX & Design
/PM
iz

B

De

v&

En
g

SHARED RESPONSIBILITY
UX TRACK • BEING TEAM • FEBRUARY 2014
UX & Design

10%
/PM
iz

B

deciding

De

v&

En
g

SHARED RESPONSIBILITY
UX TRACK • BEING TEAM • FEBRUARY 2014
UX & Design

20%

understanding
& envisioning

10%
/PM
iz

B

deciding

De

v&

En
g

SHARED RESPONSIBILITY
UX TRACK • BEING TEAM • FEBRUARY 2014
executing
& evaluating

20%

UX & Design

70%

understanding
& envisioning

10%
/PM
iz

B

deciding

De

v&

En
g

SHARED RESPONSIBILITY
UX TRACK • BEING TEAM • FEBRUARY 2014
Dedicate 20% time to
ft... understanding needs &
shi
the
exploring new &
ake
m
emerging solutions.
.. Connect implementation
s..
thi
priorities to specific user
g
oin
yd
needs; measure outcomes
b

with data.
UX TRACK • BEING TEAM • FEBRUARY 2014
This way of
working is hard.

LUXR.CO

AUGUST 2013
1 true process
1. Define the problem you need to solve.
2. Define the as evidence of success.
3. Sketch many ideas.
4. Collaboratively pick the best bet.
5. Prototype it in the simplest, fastest,
cheapest way you can.
6. Test it with real people.
at
7. Iterate it and test it again.
pe
re
8. Release as often as possible.
UX TRACK • BEING TEAM • FEBRUARY 2014
Kate Rutter
@katerutter
http://intelleto.com

Perspectives based on personal experience.
Balanced Team Model pioneered by Tim McCoy (Pivotal
Labs) & adapted by Janice Fraser (Luxr.co)

UX TRACK • BEING TEAM • FEBRUARY 2014

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