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Effective customer journey 5 steps roadmap guide

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A customer journey map is a powerful tool to understand customer interaction patterns and stay relevant and successful.

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Effective customer journey 5 steps roadmap guide

  1. 1. Effective Customer Journey 5 STEPS ROADMAP GUIDE
  2. 2. Build your customer persona Profile the customer using your own market research and existing customer data
  3. 3. Build your customer persona Define the behavioral stages Understand the buying cycle across 3 stages, awareness, consideration and purchase
  4. 4. Build your customer persona Define the behavioral stages Align the customer's goals with the behavioral stages Map out what your customer want to achieve at each stage, against how you are supporting them
  5. 5. Build your customer persona Define the behavioral stages Align the customer's goals with the behavioral stages Plot out the touch points and channels List the customer touch-points on your site and think of how you are engaging with them there
  6. 6. Build your customer persona Define the behavioral stages Align the customer's goals with the behavioral stages Plot out the touch points and channels Determine if your customers are achieving their goals Analyze the roadblocks influencing the customer's decisions and consider factors like time and easy of use
  7. 7. Source: http://www.wns.com/insights/infographics Build your customer persona Define the behavioral stages Align the customer's goals with the behavioral stages Plot out the touch points and channels Determine if your customers are achieving their goals
  8. 8. For more Information Contact (720) 295 3513 Visit our Website: WWW.INTELLECTYX.COM Visit our Blog: https://www.intellectyx.com/blog/impact- of-data-driven-decision-making-in-retail We Participated on RSA 2016, Call us to discuss more…

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