Catch Me On Facebook, LinkedIn, MySpace: On-line Social Networking for Business and Marketing
6 Degrees of Separation
2 Degrees to the Queen
2 Degrees to the Queen
2 Degrees to the Queen
2 Degrees to the Queen
4 Degrees of R2D2
4 Degrees of R2D2
4 Degrees of R2D2
4 Degrees of R2D2
4 Degrees of R2D2
Need for Connection
Myspace: 110 million users
Facebook: 60 million active users
What is a social network?
Profiles
Ways to establish visible “friendship” connections with other users
Methods to share information one-to-one and one-to-many
Shared Activities
What is a Social Network? Profiles Visible Connections One-to-One and  One-to-Many communication Shared Activities
Tons of Social Networks
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Let’s  Get Nerdy!
Sarnoff’s Law Network Value = n
Watch my show!
5
Metcalfe’s Law Network Value = n(n-1)
 
2
20
Reed’s Law Network Value = 2 n  –n-1
 
Exponential Growth in a Network by Applying Mechanics that allow Reed’s Law <ul><li>Sarnoff’s Law </li></ul>Based on an N ...
<ul><li>Sarnoff’s Law </li></ul><ul><li>Metcalf’s Law </li></ul><ul><li>N(N-1)/2 </li></ul><ul><li>Number of possible conn...
<ul><li>Sarnoff’s Law </li></ul><ul><li>Metcalf’s Law </li></ul><ul><li>N(N-1)/2 </li></ul><ul><li>Number of possible conn...
Let’s look at this another way Blatant use  of clip art ahead! ! WARNING
Social Networks  Are Just Like Parties
Hey Yal! Listen up!
No one talks  To the squid  
 
 
 
 
 
The Power of Weak Ties!
This is a really weak tie!
Weak  Ties Mark Granovetter (1973) “The Strength of the Weak Ties” H O O
A B C
 
Quality of  Connections
Types of Social Networks
Massive
Valid email only requirement
Affinity Based
Common  interest
Custom features dedicated to the interest
Geographic
Place Related
Mobile location based networks
Walled Gardens
Invitation only
Internal or special purpose
Activity Based
Formed around a purposeful activity
Social network is secondary to the task
Now you know… Types of SNS Why SNS work Examples of SNS Mechanics of SNS
After the break… 5 for 5 Tips What’s your SNS strategy? Joining a SNS or Creating one? What to do today
? Join Create OR
? Individual Company OR
? Networking Reputation OR
? Internal External OR
5 Tips!! SNS Strategy
New Opportunities
Join Linked In  get recommendations from previous employers
Start a blog push links to a local  SNS or one dedicated  to your field
Connect w/Companies find current employees of the companies you’re interested in
Clean up your online image
Connect with alumni for internships, advice
Entrepreneur
Find new employees
Network   you never know where your next opportunity will come from
Link to other entrepreneurs
Clean up your online image
Make your small company look big  create a community
Internal Communication
Encourage corporate culture
Virtual water cooler
Connect distant employees
Give your company a “face” employee profiles add humanity
Invite collaboration on company issues
Marketing to Customers
Create SNS Apps  to your target demographic
Coolness factor   don’t sell the product, sell a community around the product
Build an army of evangelists
Access to experts leverage your resources
Collect data about customers, feedback
Marketing B-B
Create a network of customers
Reputation and authority
Create a niche through conversation
Clean up your online image
Track opinion of your product by facilitating the conversation
SNS Etiquette
“ advertise” Don’t
be a troll Don’t
Forget who is watching Don’t
Be a stalker Don’t
Spam your network with app invites Don’t
participate Do
Be yourself Do
Choose quality over quantity Do
Reconnect Do
Contribute Do
Be a Person, Not a Product Do
What You Can Do Today
Start discussing your company’s social  strategy
Join  Linkedin.com Facebook.com SmallerIndiana.com Become my friend!
 
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Social Networks for Business

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Social Network strategy for business

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Social Networks for Business

  1. 1. Catch Me On Facebook, LinkedIn, MySpace: On-line Social Networking for Business and Marketing
  2. 2. 6 Degrees of Separation
  3. 3. 2 Degrees to the Queen
  4. 4. 2 Degrees to the Queen
  5. 5. 2 Degrees to the Queen
  6. 6. 2 Degrees to the Queen
  7. 7. 4 Degrees of R2D2
  8. 8. 4 Degrees of R2D2
  9. 9. 4 Degrees of R2D2
  10. 10. 4 Degrees of R2D2
  11. 11. 4 Degrees of R2D2
  12. 12. Need for Connection
  13. 13. Myspace: 110 million users
  14. 14. Facebook: 60 million active users
  15. 15. What is a social network?
  16. 16. Profiles
  17. 17. Ways to establish visible “friendship” connections with other users
  18. 18. Methods to share information one-to-one and one-to-many
  19. 19. Shared Activities
  20. 20. What is a Social Network? Profiles Visible Connections One-to-One and One-to-Many communication Shared Activities
  21. 21. Tons of Social Networks
  22. 41. Let’s Get Nerdy!
  23. 42. Sarnoff’s Law Network Value = n
  24. 43. Watch my show!
  25. 44. 5
  26. 45. Metcalfe’s Law Network Value = n(n-1)
  27. 47. 2
  28. 48. 20
  29. 49. Reed’s Law Network Value = 2 n –n-1
  30. 51. Exponential Growth in a Network by Applying Mechanics that allow Reed’s Law <ul><li>Sarnoff’s Law </li></ul>Based on an N of 100 100 Total value of Network =100
  31. 52. <ul><li>Sarnoff’s Law </li></ul><ul><li>Metcalf’s Law </li></ul><ul><li>N(N-1)/2 </li></ul><ul><li>Number of possible connections = 4,950 </li></ul>Based on an N of 100 100 Total value of Network =100 Exponential Growth in a Network by Applying Mechanics that allow Reed’s Law
  32. 53. <ul><li>Sarnoff’s Law </li></ul><ul><li>Metcalf’s Law </li></ul><ul><li>N(N-1)/2 </li></ul><ul><li>Number of possible connections = 4,950 </li></ul><ul><li>Reed’s Law </li></ul><ul><li>2 n -n-1 </li></ul><ul><li>Number of possible connections =1,267,650,600,228,229,401,496,703,205,376 </li></ul>Based on an N of 100 100 Total value of Network =100 Exponential Growth in a Network by Applying Mechanics that allow Reed’s Law
  33. 54. Let’s look at this another way Blatant use of clip art ahead! ! WARNING
  34. 55. Social Networks Are Just Like Parties
  35. 56. Hey Yal! Listen up!
  36. 57. No one talks To the squid 
  37. 63. The Power of Weak Ties!
  38. 64. This is a really weak tie!
  39. 65. Weak Ties Mark Granovetter (1973) “The Strength of the Weak Ties” H O O
  40. 66. A B C
  41. 68. Quality of Connections
  42. 69. Types of Social Networks
  43. 70. Massive
  44. 71. Valid email only requirement
  45. 72. Affinity Based
  46. 73. Common interest
  47. 74. Custom features dedicated to the interest
  48. 75. Geographic
  49. 76. Place Related
  50. 77. Mobile location based networks
  51. 78. Walled Gardens
  52. 79. Invitation only
  53. 80. Internal or special purpose
  54. 81. Activity Based
  55. 82. Formed around a purposeful activity
  56. 83. Social network is secondary to the task
  57. 84. Now you know… Types of SNS Why SNS work Examples of SNS Mechanics of SNS
  58. 85. After the break… 5 for 5 Tips What’s your SNS strategy? Joining a SNS or Creating one? What to do today
  59. 86. ? Join Create OR
  60. 87. ? Individual Company OR
  61. 88. ? Networking Reputation OR
  62. 89. ? Internal External OR
  63. 90. 5 Tips!! SNS Strategy
  64. 91. New Opportunities
  65. 92. Join Linked In get recommendations from previous employers
  66. 93. Start a blog push links to a local SNS or one dedicated to your field
  67. 94. Connect w/Companies find current employees of the companies you’re interested in
  68. 95. Clean up your online image
  69. 96. Connect with alumni for internships, advice
  70. 97. Entrepreneur
  71. 98. Find new employees
  72. 99. Network you never know where your next opportunity will come from
  73. 100. Link to other entrepreneurs
  74. 101. Clean up your online image
  75. 102. Make your small company look big create a community
  76. 103. Internal Communication
  77. 104. Encourage corporate culture
  78. 105. Virtual water cooler
  79. 106. Connect distant employees
  80. 107. Give your company a “face” employee profiles add humanity
  81. 108. Invite collaboration on company issues
  82. 109. Marketing to Customers
  83. 110. Create SNS Apps to your target demographic
  84. 111. Coolness factor don’t sell the product, sell a community around the product
  85. 112. Build an army of evangelists
  86. 113. Access to experts leverage your resources
  87. 114. Collect data about customers, feedback
  88. 115. Marketing B-B
  89. 116. Create a network of customers
  90. 117. Reputation and authority
  91. 118. Create a niche through conversation
  92. 119. Clean up your online image
  93. 120. Track opinion of your product by facilitating the conversation
  94. 121. SNS Etiquette
  95. 122. “ advertise” Don’t
  96. 123. be a troll Don’t
  97. 124. Forget who is watching Don’t
  98. 125. Be a stalker Don’t
  99. 126. Spam your network with app invites Don’t
  100. 127. participate Do
  101. 128. Be yourself Do
  102. 129. Choose quality over quantity Do
  103. 130. Reconnect Do
  104. 131. Contribute Do
  105. 132. Be a Person, Not a Product Do
  106. 133. What You Can Do Today
  107. 134. Start discussing your company’s social strategy
  108. 135. Join Linkedin.com Facebook.com SmallerIndiana.com Become my friend!

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