The Many Faces of Google For Business Intelligence  June 2009 www.intelegia.com www.twitter.com/citweetz
Introduction <ul><li>Quick Question </li></ul><ul><li>The Many Faces Of Google </li></ul><ul><li>Google Labs </li></ul><ul...
Quick Question? <ul><li>Which of the following tools is NOT a Google application? </li></ul><ul><li>Google Alerts </li></u...
The Many Faces of Google <ul><li>Google Alerts </li></ul><ul><li>Google Blog Search </li></ul><ul><li>Google Finance </li>...
The Many Faces of Google: Google Alerts <ul><li>Ideal For: </li></ul><ul><li>Keyword(s) monitoring </li></ul><ul><li>Compe...
The Many Faces of Google:Google Blog Search <ul><li>Ideal For: </li></ul><ul><li>Trend analysis research </li></ul><ul><li...
The Many Faces of Google: Google Finance <ul><li>Ideal For: </li></ul><ul><li>Company profiles </li></ul><ul><li>Stock inf...
The Many Faces of Google: Google Groups <ul><li>Ideal For: </li></ul><ul><li>Searching archives of Usenet </li></ul><ul><l...
The Many Faces of Google: Google News <ul><li>Ideal For: </li></ul><ul><li>Real-time news search </li></ul><ul><li>Archive...
The Many Faces of Google: Google Video <ul><li>Ideal For: </li></ul><ul><li>Broadcast news search </li></ul><ul><li>Specia...
Google Labs <ul><li>Google Labs is the location on the Google website in which the company tests out new tools.  Some of t...
Things To Remember <ul><li>Google does NOT index EVERYTHING on the web however; it is attempting to </li></ul><ul><li>Test...
About Intelegia Intelegia, a subsidiary of E&B DATA, is a company that strives to assist individuals in understanding the ...
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The Many Faces Of Google For Business Intelligence

  1. 1. The Many Faces of Google For Business Intelligence June 2009 www.intelegia.com www.twitter.com/citweetz
  2. 2. Introduction <ul><li>Quick Question </li></ul><ul><li>The Many Faces Of Google </li></ul><ul><li>Google Labs </li></ul><ul><li>Things To Remember </li></ul>
  3. 3. Quick Question? <ul><li>Which of the following tools is NOT a Google application? </li></ul><ul><li>Google Alerts </li></ul><ul><li>Google Finance </li></ul><ul><li>Google Blog Search </li></ul><ul><li>Google CoSearch </li></ul><ul><li>Google Groups </li></ul><ul><li>ANSWER: D) </li></ul>
  4. 4. The Many Faces of Google <ul><li>Google Alerts </li></ul><ul><li>Google Blog Search </li></ul><ul><li>Google Finance </li></ul><ul><li>Google Groups </li></ul><ul><li>Google News </li></ul><ul><li>Google Video </li></ul>
  5. 5. The Many Faces of Google: Google Alerts <ul><li>Ideal For: </li></ul><ul><li>Keyword(s) monitoring </li></ul><ul><li>Competitor tracking </li></ul><ul><li>A valid email address is needed to receive the alerts. You select the frequency that the alerts are sent to you: </li></ul><ul><li>Once a day </li></ul><ul><li>Once a week </li></ul><ul><li>“ As it happen” </li></ul>http://www.google.com/alerts
  6. 6. The Many Faces of Google:Google Blog Search <ul><li>Ideal For: </li></ul><ul><li>Trend analysis research </li></ul><ul><li>Tracking opinions </li></ul><ul><li>Identify experts and thought leaders </li></ul><ul><li>News that is not published in the traditional news outlets on the web </li></ul>http://www.google.com/alerts http://blogsearch.google.com/
  7. 7. The Many Faces of Google: Google Finance <ul><li>Ideal For: </li></ul><ul><li>Company profiles </li></ul><ul><li>Stock information </li></ul><ul><li>Company financial statements </li></ul><ul><li>Company specific news </li></ul>http://www.google.com/finance
  8. 8. The Many Faces of Google: Google Groups <ul><li>Ideal For: </li></ul><ul><li>Searching archives of Usenet </li></ul><ul><li>Discussion group postings </li></ul><ul><li>Tracking opinions on products / services </li></ul>http://groups.google.com/
  9. 9. The Many Faces of Google: Google News <ul><li>Ideal For: </li></ul><ul><li>Real-time news search </li></ul><ul><li>Archive news search </li></ul><ul><li>Company news search </li></ul><ul><li>Industry news search </li></ul>http://news.google.com/
  10. 10. The Many Faces of Google: Google Video <ul><li>Ideal For: </li></ul><ul><li>Broadcast news search </li></ul><ul><li>Special news report search </li></ul><ul><li>Corporate profiles </li></ul>http://video.google.com/
  11. 11. Google Labs <ul><li>Google Labs is the location on the Google website in which the company tests out new tools. Some of the tools that are in beta testing include (as of June 2009): </li></ul><ul><li>Google Squared </li></ul><ul><li>Google News Timeline </li></ul><ul><li>Google Similar Image </li></ul>http://www.googlelabs.com/
  12. 12. Things To Remember <ul><li>Google does NOT index EVERYTHING on the web however; it is attempting to </li></ul><ul><li>Test out the tools in Google Labs </li></ul><ul><li>Be familiar with the advanced search function for each application </li></ul><ul><li>Be sure to have a solid search methodologies when using the array of tools </li></ul>
  13. 13. About Intelegia Intelegia, a subsidiary of E&B DATA, is a company that strives to assist individuals in understanding the changes in the business environment through internet intelligence. Via training, consulting and publications, Intelegia aims to provide the best approaches and tools to obtain the best information and utilize decision-making frameworks. For training solutions to improve your competitive intelligence researching and analysis skills, contact Isabelle Poirier at +1 (514) 276-1700 Ext. 104 .

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