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Audience DrivenEconomic Development       Web Strategies     International Economic       Development Council             ...
About IntelegiaIntelegia is a boutique consulting firm that understands the need to be innovative andstrategic in a busine...
A Social Region?3   © Intelegia 2012
Where Is Mauricie?Source: Google map   4        © Intelegia 2012
The Shifting Landscape    Source : http://bilan.usherbrooke.ca/bilan/pages/photos/8918.html5
We’veTHE                         changed.                        Have you readQUEST                      the news? 6   © I...
Let’s Connect With Our Audience!!! #FAIL                                           Then   Source: istockphoto.com     7   ...
How Can A Region Become KnownIn A Digital Era?                         Invest in ______________  8   © Intelegia 2012
In 2012, It’s All About Engagement….  Now    9   © Intelegia 2012
Let’s Go Back To 2009….                              All across North America, economic                           developm...
A New Opportunity Is Like A Warm Place InA Cold Snow Storm 11   © Intelegia 2012
It Was And It Is Still A Bumpy Road         Source: http://www.liekearends.com/tech/5-ways-how-to-write-your-blogpost-or-n...
Human Being Are Social Being   13   © Intelegia 2012
Build It Around The Blog                               Sharing                              insights                      ...
Getting Blog Rolling In 201015   © Intelegia 2012
What Is Happening Now?                         • Doubled the number                           of visits                   ...
Seeing Real Benefits  17   © Intelegia 2012
The Spin-Off Effects Since 2010                           Education       Businesses       Culture                        ...
Food For Thought                                                                                           • Interesting N...
Why A Blog? Because A Blog Is Not AWebsite, It’s A News Site                          A blog is a social media site where ...
Intelligence From Google Trends – Web Search   Source: Google Trends    21       © Intelegia 2012
Intelligence From Google Trends – News Search Source: Google Trends  22       © Intelegia 2012
Best Practices - Greater Halifax Partnership     Source: www.smartcityblog.greaterhalifax.com/23     © Intelegia 2012
Best Practices - New York City EconomicDevelopment Corporation                 Source: http://www.nycedc.com/blog 24   © I...
EDOs ARE Game Changers In This Brand New World 25   © Intelegia 2012
About Isabelle Poirier          With over 15 years in economic development, Isabelle advises organisations          on inv...
Connect With Us!       www.linkedin.com/company/intelegia       www.twitter.com/intelegia       www.facebook.com/isabelle....
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Audience Driven Economic Development Web Strategies

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Isabelle Poirier's portion of "Audience Driven Economic Development Web Strategies" session at the 2012 International Economic Development Council annual conference in Houston, Texas. This presentation focuses on the importance of a blog in a digital marketing campaign for economic development. A best practice review of the Blogue Mauricie initiative was highlighted in the presentation.

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Audience Driven Economic Development Web Strategies

  1. 1. Audience DrivenEconomic Development Web Strategies International Economic Development Council Houston, Texas October 2nd, 2012
  2. 2. About IntelegiaIntelegia is a boutique consulting firm that understands the need to be innovative andstrategic in a business and economic landscape that is evolving at an incredible pace.The firm’s expertise in the use of socialmedia allows clients to benefit from:• Training to improve information gathering and analysing techniques• Consulting on how to use the social web in business-to-business and economic development context• Executing content strategies to leverage branding initiatives 2
  3. 3. A Social Region?3 © Intelegia 2012
  4. 4. Where Is Mauricie?Source: Google map 4 © Intelegia 2012
  5. 5. The Shifting Landscape Source : http://bilan.usherbrooke.ca/bilan/pages/photos/8918.html5
  6. 6. We’veTHE changed. Have you readQUEST the news? 6 © Intelegia 2012
  7. 7. Let’s Connect With Our Audience!!! #FAIL Then Source: istockphoto.com 7 © Intelegia 2012
  8. 8. How Can A Region Become KnownIn A Digital Era? Invest in ______________ 8 © Intelegia 2012
  9. 9. In 2012, It’s All About Engagement…. Now 9 © Intelegia 2012
  10. 10. Let’s Go Back To 2009…. All across North America, economic development agencies were competing to attract investment and talent. They had two options in front of them. Continued as is with their Reached out and collaborated website. offline and online to engage Published facts and news stakeholders on a regional basis communicating the value of the to promote the business and region. social climate. 10 © Intelegia 2012
  11. 11. A New Opportunity Is Like A Warm Place InA Cold Snow Storm 11 © Intelegia 2012
  12. 12. It Was And It Is Still A Bumpy Road Source: http://www.liekearends.com/tech/5-ways-how-to-write-your-blogpost-or-not 12 © Intelegia 2012
  13. 13. Human Being Are Social Being 13 © Intelegia 2012
  14. 14. Build It Around The Blog Sharing insights regarding the business and social environment in Mauricie. 14 © Intelegia 2012
  15. 15. Getting Blog Rolling In 201015 © Intelegia 2012
  16. 16. What Is Happening Now? • Doubled the number of visits • Growth of number of bloggers • Increased level of engagement • Online hub to regional EDOs and other stakeholders’ websites16 © Intelegia 2012
  17. 17. Seeing Real Benefits 17 © Intelegia 2012
  18. 18. The Spin-Off Effects Since 2010 Education Businesses Culture EDOs Regional Stakeholders Regional Stakeholders Financial Municipal Services Gov’t Media 18 © Intelegia 2012
  19. 19. Food For Thought • Interesting Numbers • Blogs are cited by 39 % of B2B marketers as their most valuable content asset • 55 % of B2B professionals reporting they turn to blogs in order to gather business information. Source: EloquaSource : emarketer, SEO, Social and Content Marketing in Top Demand, September 24, 2012,http://www.emarketer.com/Article.aspx?R=1009368#fSPUsqGFg60DRzbc.99 19 © Intelegia 2012
  20. 20. Why A Blog? Because A Blog Is Not AWebsite, It’s A News Site A blog is a social media site where bloggers aim to engage with readers using current and unique content.. Findings : 18 of 40 agencies in the largest North America cities had a blog, however; but 11 agencies are using the tool to publish current and unique news content. 20 © Intelegia 2012
  21. 21. Intelligence From Google Trends – Web Search Source: Google Trends 21 © Intelegia 2012
  22. 22. Intelligence From Google Trends – News Search Source: Google Trends 22 © Intelegia 2012
  23. 23. Best Practices - Greater Halifax Partnership Source: www.smartcityblog.greaterhalifax.com/23 © Intelegia 2012
  24. 24. Best Practices - New York City EconomicDevelopment Corporation Source: http://www.nycedc.com/blog 24 © Intelegia 2012
  25. 25. EDOs ARE Game Changers In This Brand New World 25 © Intelegia 2012
  26. 26. About Isabelle Poirier With over 15 years in economic development, Isabelle advises organisations on investment attraction and migration strategies, marketing intelligence gathering and social media marketing plans. Isabelle is a frequent speaker and trainer in North America on issues regarding the use of social media for economic development, tourism and private organisations. Since July 2010, she has been a guest lecturer on the subject of improving economic development practices through strategic intelligence and web tools at the Georgia Tech Enterprise Innovation Institute in Atlanta, GA. In May 2011, she was a guest lecturer on the subject of social media applied to economic development at the University of Waterloo in Waterloo, ON, Canada. In March 2012, she was invited to McGill University , in Montreal, QC, to speak on the topic of social media applied to public relation strategies . In 2009, she piloted one of the largest Facebook Pages for economic development in Canada. She also co-authored, “Web 2.0 and Business Attraction - Canadian Cities Online Marketing Index©”, the first benchmark study regarding how Canadian cities economic development agencies are marketing their regions to potential investors. The fourth edition will be published in Fall 2012. 26
  27. 27. Connect With Us! www.linkedin.com/company/intelegia www.twitter.com/intelegia www.facebook.com/isabelle.poirierintelegia https://plus.google.com/s/intelegia www.intelegia.com/en 27

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