Interactive Tools

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Interactive Tools

  1. 1. interactive tools + toys to engage your audience alex lam
  2. 2. alex lam
  3. 3. then now
  4. 4. then now
  5. 5. then now
  6. 6. the digital era
  7. 7. quick stats
  8. 8. average attention span 5 12 minutes 10 years ago today
  9. 9. connect with people
  10. 10. where are the people?
  11. 11. one-way communication IS OVER
  12. 12. For the first time, video audience exceeds email audience! Source:
Nielsen
Netview shift of internet use
  13. 13. idiot box evolution
  14. 14. streaming video
  15. 15. online video
  16. 16. online payment
  17. 17. online payment
  18. 18. email newsletters
  19. 19. email newsletters
  20. 20. SEO Build it and they will come!
  21. 21. reporting * that makes sense
  22. 22. reporting * that makes sense
  23. 23. reporting * that makes sense
  24. 24. consolidate and strategise THE MESSAGE
  25. 25. Alex Lam @TheBackpackr www.integricity.com www.thebackpackr.com

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