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Image: Paolo CameraTop Web PerformersGrand National 2013
Image: Paolo CameraThe peak traffic of the Grand National sloweddown betting websites to varying degrees - inone case as m...
£150 millionwas expected to be staked on theGrand National98% of betsare placed on the GrandNational on race dayFast facts...
More than 75%of users will go to a competitorsite rather than suffer delays atpeak times3 secondsis how long 1 in 4 people...
As much as14.5 secondswas added to the user journey byheavy traffic on Grand National dayFast facts
Faster websites = more conversions!Fast facts
Which betting site is fastest?••••
The sample…
Which betting site is fastest?(…on a “normal” day)In general, sites with a faster landing pagealso had a faster overall us...
Which betting site is fastest?(…on a “normal” day)50% of sites tested from PCtook an excess of 5 seconds toload just the l...
Which betting site is fastest?(…on a “normal” day)Landing pageTotal user journey
Which betting site is fastest?(…on a “normal” day)Landing pageTotal user journey
Which betting site is fastest?(…on Grand National day)The vast majority of sites showeddeterioration in performance during...
Which betting site is fastest?(…on Grand National day)Sporting Bet edged out the competitionin PC based tests, actually im...
Which betting site is fastest?(…on Grand National day)Despite a 26% performance deterioration, Bet365 maintained its perfo...
Which betting site is fastest?(…on Grand National day)00:00 – 08:15 (pre-peak)08:15 – 16:15 (peak)
Which betting site is fastest?(…on Grand National day)00:00 – 08:15 (pre-peak)08:15 – 16:15 (peak)
Read more…••••Click to get the full report
Top Web Performers - Grand National 2013
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Top Web Performers - Grand National 2013

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The peak traffic of the Grand National slowed down betting websites to varying degrees - in one case as much as 14.5 seconds. Which websites fell, and which went the distance?

Intechnica used End-User Monitoring to analyse 16 top betting websites during the Grand National to find out.

Published in: Technology, Sports, Travel
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Top Web Performers - Grand National 2013

  1. 1. Image: Paolo CameraTop Web PerformersGrand National 2013
  2. 2. Image: Paolo CameraThe peak traffic of the Grand National sloweddown betting websites to varying degrees - inone case as much as 14.5 seconds. Whichwebsites fell, and which went the distance?
  3. 3. £150 millionwas expected to be staked on theGrand National98% of betsare placed on the GrandNational on race dayFast factsTwo thirdsof the adult population place a bet onthe Grand National
  4. 4. More than 75%of users will go to a competitorsite rather than suffer delays atpeak times3 secondsis how long 1 in 4 people will waitfor a page to load beforeabandoning itFast factsForrester 2009, Gomez 2010
  5. 5. As much as14.5 secondswas added to the user journey byheavy traffic on Grand National dayFast facts
  6. 6. Faster websites = more conversions!Fast facts
  7. 7. Which betting site is fastest?••••
  8. 8. The sample…
  9. 9. Which betting site is fastest?(…on a “normal” day)In general, sites with a faster landing pagealso had a faster overall user journey - forexample, BetVictor and Bet 365
  10. 10. Which betting site is fastest?(…on a “normal” day)50% of sites tested from PCtook an excess of 5 seconds toload just the landing page
  11. 11. Which betting site is fastest?(…on a “normal” day)Landing pageTotal user journey
  12. 12. Which betting site is fastest?(…on a “normal” day)Landing pageTotal user journey
  13. 13. Which betting site is fastest?(…on Grand National day)The vast majority of sites showeddeterioration in performance during thepeak betting period, in some cases byas much as 42%
  14. 14. Which betting site is fastest?(…on Grand National day)Sporting Bet edged out the competitionin PC based tests, actually improvingperformance 41% during peak bettingtimes
  15. 15. Which betting site is fastest?(…on Grand National day)Despite a 26% performance deterioration, Bet365 maintained its performance advantageduring peak betting times through an overallperformant mobile site
  16. 16. Which betting site is fastest?(…on Grand National day)00:00 – 08:15 (pre-peak)08:15 – 16:15 (peak)
  17. 17. Which betting site is fastest?(…on Grand National day)00:00 – 08:15 (pre-peak)08:15 – 16:15 (peak)
  18. 18. Read more…••••Click to get the full report

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