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Personal Branding

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A presentation, held in a PR-lecture at the University of Applied Sciences in Graz.

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Personal Branding

  1. 1. „ Personal Branding im Internet“ Markus Zottler JUK 07 01. April 2009
  2. 2. <ul><li>Personal branding beschreibt den Prozess, durch welchen Individuen sich selbst von anderen durch ihr klar definiertes Werteangebot unterscheiden und dieses bewusst artikulieren, um ein bestimmtes Ziel zu erreichen. </li></ul><ul><li>Dan Schwabel </li></ul><ul><ul><li>„ People are marketed as brands“ </li></ul></ul>© mRqs
  3. 3. Warum? Bildquelle: designtagebuch.de
  4. 4. <ul><li>Jeder ist eine Marke </li></ul><ul><li>Wofür braucht man die Marke? </li></ul><ul><ul><li>Akzeptanz </li></ul></ul><ul><ul><li>Vertrauen </li></ul></ul><ul><ul><li>Erfolg </li></ul></ul>© mRqs
  5. 5. <ul><li>Was macht DICH besonders? </li></ul><ul><ul><li>Tom Peters: 15 Wörter </li></ul></ul><ul><li>„ Feature-benefit“ Modell </li></ul><ul><ul><li>Erkennbar </li></ul></ul><ul><ul><li>Einmalig </li></ul></ul><ul><li>Weg von der Hierarchie – hin zu dir selbst </li></ul>© mRqs
  6. 6. <ul><li>Durch Lehre erreicht man Expertenstatus </li></ul><ul><li>Teilnahme an öffentlichen Diskussionen </li></ul><ul><li>Generell: </li></ul><ul><li>„ Das Bekanntwerden hat einen lustigen Multiplikationsfaktor“ (Peters) </li></ul>Offline © mRqs
  7. 7. <ul><li>Technische Basics aneignen </li></ul><ul><li>„ Listen first!“ (Jay Berkowitz) </li></ul><ul><ul><li>http://search.twitter.com </li></ul></ul><ul><ul><li>Kommentare lesen </li></ul></ul><ul><ul><li>Blogosphäre kennen lernen </li></ul></ul><ul><li>Virales Marketing </li></ul>Online © mRqs
  8. 8. <ul><li>Plattform für eigenen, einmaligen Content schaffen </li></ul><ul><li>Kontakte pflegen </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><li>Early Adopter </li></ul>Online II © mRqs
  9. 9. <ul><li>Be your own personal manager! </li></ul><ul><li>Determine your unique selling point! </li></ul><ul><li>Listen first! </li></ul><ul><li>Follow your passion! </li></ul><ul><li>Embrace your inner author! </li></ul>Ten Golden Rules I (Berkowitz) © mRqs
  10. 10. Ten Golden Rules II (Berkowitz) <ul><li>Build your net! </li></ul><ul><li>Volunteer to shine! </li></ul><ul><li>Innovate to lead! </li></ul><ul><li>Enterpreneur! </li></ul><ul><li>Speak Up! </li></ul>© mRqs
  11. 11. Four Golden Rules (Schwabel) <ul><li>Discover your brand! </li></ul><ul><li>Create your brand! </li></ul><ul><li>Communicate your brand! </li></ul><ul><li>Maintain your brand! </li></ul>© mRqs
  12. 12. Monitoring <ul><li>„ Sei den anderen immer einen Schritt voraus!“ </li></ul><ul><li>Alastair Campbell </li></ul><ul><li>Google Alerts </li></ul><ul><ul><li>http://www.google.de/alerts </li></ul></ul><ul><li>Technorati </li></ul><ul><ul><li>http://www.technorati.com/ </li></ul></ul><ul><li>Icerocket </li></ul><ul><ul><li>http://www.icerocket.com/ </li></ul></ul>© mRqs
  13. 13. Monitoring | Weitere Tools <ul><li>http://www.blogpulse.com </li></ul><ul><li>http://friendfeed.com/search </li></ul><ul><li>http://www.bloglines.com </li></ul><ul><li>http://search.twitter.com </li></ul><ul><li>http://www.ubervu.com </li></ul><ul><li>http://www.socialmention.com </li></ul><ul><li>http://commentful.blogflux.com </li></ul><ul><li>http://www.trackur.com </li></ul><ul><li>http://surchur.com </li></ul><ul><li>http://www.egosurf.org </li></ul><ul><li>http://monitorthis.info </li></ul>© mRqs
  14. 14. Monitoring | myON-ID © mRqs
  15. 15. The End <ul><li>It‘s this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no right way to create the brand called You. Except this: Start today. Or else. </li></ul><ul><li>Tom Peters </li></ul>© mRqs

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