ARMALITE INCBackgroundArmaLite is a privately owned firearms manufacturing firm located in Geneseo, Illinois. ArmaLite hasone of the broadest product lines in the firearms industry. The armalite’s company manufacture and sellsemiautomatic rifles in a variety of calibers including 5.56mm and 7.62mm, long range super-accuratebolt action rifles in calibers including .308 Winchester, 300 Winchester, 338 Lapua, and 50 BMG, andclassic 9mm pistols.ArmaLites broad customer base includes private gun owners, police, agencies including the Illinois StatePolice, federal agencies in support of the Anit-Terror Assistance Program, and international customers.ArmaLites history is one of innovation. ArmaLite currently holds patents on several unique firearms andammunition designs.ArmaLite isnt simply a reseller of products manufactured elsewhere. ArmaLite doesnt rely on assemblyof "generic" components. Rather, ArmaLite is a complete firearms company with our own Engineering,Quality Assurance, Machine Shop, Assembly, Warehouse, Marketing, Sales, and Finance divisions. Ourfacility boasts a 50 yard indoor range and high speed cameras that support both development of our newweapons and production acceptance testing of our current weapons.The President, Mark Westrom, has led ArmaLite for the past fifteen years. He understands small armsfrom both the commercial and military point of view, both as a designer and as a user.HistoryDivision fairchild engine n airplane corporationOct 1, 1954. ArmaLite was first established as a Division of Fairchild Engine and Airplane Corporation.ArmaLite believed that a ready market existed for firearms of advanced design featuring lightweight,modern alloys and plastics, and economical production procedures. The initial plan to produce finesporting firearm for the commercial market. It was considered likely that in due time, some of theconcepts used in the commercial firearms would have acceptance by the military. Shortly after Fairchildestablished the ArmaLite Division, ArmaLite was invited to submit a rifle to the U.S. Air Force as areplacement for the then-standard survival rifle.
For the next five years, almost all ArmaLite activity was directed to the development of military firearms.The concept of using the latest technical advances in plastics and alloys was the idea of George Sullivan,Chief Patent Counsel for Lockheed Aircraft Corporation.In 1954, Eugene Stoner, who served in the Marines during World War II and who was something of anordnance expert, became Chief Engineer for ArmaLite. Stoner had been working on small armsindependently since WWII. Stoner’s patents form the basis of much of ArmaLite’s work.From the beginning, Charles Dorchester directed and coordinated all development programs, first asGeneral Manager of the ArmaLite Division of Fairchild, later as President of ArmaLite, Inc., and stilllater as Chairman of the Board. The combined efforts of these three individuals from this point onresulted in revolutionary changes in combat weapon concepts.1955, The AR-10 was stunningly different than any previous design. It was produced with aircraft gradealuminum receivers, and therefore weighed less than seven pounds. The lightweight material was possiblebecause the bolt locked into a steel extension on the barrel, not into the receiver itself. The stock and otherfurniture were plastic, while those of the T-44 and T-48 were of wood. The configuration of the rifleitself, with its integral carrying handle and charging handle distinctively mounted within it, sparkedintense curiosity.1956 success of the later AR-5 caused ArmaLite to shift its attention to military designs.January 1959, Early Colt AR-15s, their magazines, and their operator’s manuals were marked withArmaLite’s name. Colt’s retained the AR-15 designation on commercial rifles. In 1959 ArmaLite begandeveloping the AR-16, a sheet metal version of the AR-10. Three specimens were produced. The adoptionof the M-14 by the Army and ArmaLite’s focus on the AR-10 caused the AR-16 to be dropped. Theengineering team started to split up at the end of the decade. Fremont left for Colt in 1959. Sullivan left in1960, and Stoner left in 1961 to serve as a consultant to Colt.1961 Fairchild was undergoing financial troubles, and the original principals of ArmaLite acquiredArmaLite from Fairchild, including rights and title to all ArmaLite designs except the AR-10 and AR-15,which had previously been licensed to Colt’s. The organization continued from this time on as ArmaLite,Inc., with substantially the same nucleus of key personnel.1962-1971, major portion of the ArmaLite development programs were funded by Capital SouthwestCorporation of Dallas, Texas. The Army requested an additional 29 rifles in1964 for further testing. These29 rifles, with a detailed operator’s manual, were produced on a tool room basis in a four-month period in
compliance with the government contract. With the military market going nowhere fast, sales were shiftedto the commercial market. A commercial, semiautomatic-only version of the AR-18 was produced as theAR-180. Further efforts focused on overseas and commercial domestic sales.1974 Sterling Armament Company of Dagenham, England, was licensed to produce ArmaLite’s rifles. Ittook 15 months to complete setup and begin production. ArmaLite imported the Sterling rifles into theU.S., and Sterling and ArmaLite both tried to market the rifles around the world.Armalite division of elisto tool1983, purchase of Atmalite.Elisco Tool had successfully produced the M16A1 for the Philippine armed forces and police. Difficultieswith Colt over M16 licensing prompted Elisco to seek another 5.56mm rifle, and the AR-18 was the onlyreal contender. Inventory, tooling, and machinery were therefore dispatched from Sterling’s plant to thePhilippines The process fell apart not in the U.S. market, but due to political events in the Philippinesthemselves. In short, Ferdinand Marcos was overturned and went into exile. The political and economiclinks of the government were dramatically shifted, and Elisco was unable to carry out the AR-18production. The U.S. arm of the operation was closed in 1987.Armalite Incorporated ll1986, Independent of ArmaLite, Karl Lewis and Jim Glazier formed a company named Eagle Arms inCoal Valley Illinois. Eagle Arms initially marketed M16 and AR- 15 type rifle parts. The early Stonerpatents had expired, and Eagle was able to build both parts and complete rifles.1989, Eagle commenced production of complete rifles, with LMT serving as the major supplier.January 1994, Mr. Mark Westrom purchased the company. Westrom was a former Army OrdnanceOfficer and a civilian employee of the Weapons Systems ManagementDirectorate of the Army’s Armament Materiel and Chemical Command (AMCCOM) at nearby RockIsland Arsenal. After the purchase, he continued producing Eagle Arms EA-15 rifles. Plans were made toadd a line of telescopic sights to the product line1995, first shipments of new ArmaLite rifles.With the reorganization as ArmaLite, the M-10 rifle was renamed. ArmaLite/Fairchildhad already used the AR-10 designation with its 1950s era .308, and had developed theAR-10A as an improvement on it. The planned M-10 rifle series was designated the AR-
10B series, and deliveries commenced in January 1996.1997, ArmaLite began development of a new rifle, the AR-50 .50 caliber rifle. Chambered for theBrowning M2 Machine Gun cartridge, this innovative single-shot riflewas designed strictly for the commercial market.1999,armalite introduced to the industry and is in production at the time of this writing. The AR-50 is aninnovative single shot rifle conceived by Mark Westrom and the design team of George and PaulReynolds at Knox Engineering Company of Altona, Illinois. thhe success of the AR-50 promptedArmaLite to consider the viability of a smallerversion. George and Paul Reynolds were again enlisted to scale down the AR-50. Theydid so brilliantly, and the AR-30 is now offered in 7.62, 300 Win Mag, and 338 Lapua.Vision mission of Company“To design, build an produce innovative, high quality firearms and accessories which our customer canstake his or her life on, and to back this product line by providing customer service unmatched in thefirearm industry.”To Provide Equipment & Training Support to Police, Military, Corrections & Security Personnelbeyond the scope of Conventional Supply & Training Organizations & to continue developingour line of equipment & training products until they are the most comprehensive in theAustralasia.We shall continue to design, develop, source and deliver specialist equipment as required for yourspecific requirements. We will continue to develop our "Gear off the Shelf" Concept (GOTS) thatwill enable you to purchase pre-designed standardized product ranges to ensure that new staff andreinforcements are equipped with the same duty equipment that existing staff are issued. Thisone-stop-shop concept is our desired end state.We will develop and maintain our close relationships with our international & domesticManufacturers to ensure that your operational requirements are met in a relevant & cost-effectivemanner. We will source the latest in technology and training to ensure that you always haveaccess to state of the art products & training.To set the benchmark standard by which all Special Product Supply & Law Enforcement TrainingCompanies will be gauged by a total commitment to providing quality products, exceptionaltraining, value for money & exemplary customer service.
SWOT ANALYSISArmalite inc has been ranked as a best trading partner in the industry.the current Armalite is a fairly high quality commercial class gun.The armalite of Hollywood did not retain any right or technical data and patents to Colts Patent FirearmsManufacturingNB : Its important to note that the current Armalite is not the same Armalite as the original ArmaLitedivision of Fairchild Engine and Airplane Company that originally built the prototypes for the AR15, butrather it was the name and some assets purchased from a Philippine holding company, which Westromused to launch production of complete rifles manufactured by Eagle Arms.Armalite was the development “industry standard” for midlength gas systems in the mid ninetiesQA n QC is good, they market to the civilian consumer market heavilyInnovation : In the M15 and AR10 series, they have a proprietary bolt that is compatible with other BCGs(in the M15/AR15 platform) but is designed differently, to better distribute the recoil force more equallyover all of the lugs. Their M15 A4 carbine is the only AR carbine I know of that does not have thegrenade launcher cut-out, just because it makes sense. ArmaLite recently released the AR30 A1 rifle,which was purposely designed to be the most accurate production rifle ever made, anywhere on earth. Inevery spec Ive studied, ArmaLite simply uses the very best obtainable materials and production methodsthat are equal or superior to Mil Spec.