How to build an effective insurance agent website

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How to build an effective insurance agent website

  1. 1. How to Build anEffectiveInsuranceAgent Website http://insuranceleadsguide.com/insurance-tips/insurance- agent-website-design-build-conversions/
  2. 2. As an insurance agent, it is important tohave your own website.No matter what type of insurance you areselling, one thing will never change:consumers are using the internet to find andcompare policies.With this in mind, you need to positionyourself online to achieve a high level ofsuccess. http://insuranceleadsguide.com/insurance- tips/insurance-agent-website-design-build- conversions/
  3. 3. When building a website for your insurancebusiness, you should have one thing on yourmind: conversions.You want people to come to yourwebsite, and either submit their contactinformation, or contact you via telephone.Either way, you are generating interest andputting yourself in position to make a sale. http://insuranceleadsguide.com/insurance- tips/insurance-agent-website-design-build- conversions/
  4. 4. http://insuranceleadsguide.com/insurance- tips/insurance-agent-website-design-build- conversions/
  5. 5. Here are three piecesof advice for agentswho are interested inbuilding a website: http://insuranceleadsguide.com/insurance- tips/insurance-agent-website-design-build- conversions/
  6. 6. Hire a professional. http://insuranceleadsguide.com/insurance- tips/insurance-agent-website-design-build- conversions/
  7. 7. Unless you have the skills, experience, andtime to tackle this task on your own, youshould hire a professional to assist with theprocess.This is easier than most people believe, asthere are designers and developers all overthe world who are willing to help. http://insuranceleadsguide.com/insurance- tips/insurance-agent-website-design-build- conversions/
  8. 8. Here are a few good sites for hiring adesigner: 99Designs Elance Freelancer.com Odesk http://insuranceleadsguide.com/insurance- tips/insurance-agent-website-design-build- conversions/
  9. 9. Tip: When hiring a designer be sure to takea look at his/her feedback and portfoliofirst.Also have some example sites available tohelp explain what you are looking for.Take cues from other agents who currentlyhave an enviable web presence. This willhelp you when making decisions on whatyou do and do not want to include on yournew website.Of course, you can lean http://insuranceleadsguide.com/insurance- heavily on yourdesigner for advice. tips/insurance-agent-website-design-build- conversions/
  10. 10. Make it Easy ForConsumers to Getin Touch http://insuranceleadsguide.com/insurance- tips/insurance-agent-website-design-build- conversions/
  11. 11. It seems overly simple, yet this is an area offailure for many insurance pros.The last thing you want is for a visitor to beforced to dig through your website to findcontact information.You need to make this as simple as possible. http://insuranceleadsguide.com/insurance- tips/insurance-agent-website-design-build- conversions/
  12. 12. To ensure that your contact information iseasily accessible, include an email addressand phone number on the home page (aswell as every other page of the site).The header or a sidebar are good locationsfor this information.Make it visible.This will ensure that anybody who isinterested will know what he or she has to http://insuranceleadsguide.com/insurance-do in order to contact you.tips/insurance-agent-website-design-build- conversions/
  13. 13. Make Your SiteUnique and Helpful http://insuranceleadsguide.com/insurance- tips/insurance-agent-website-design-build- conversions/
  14. 14. Chances are, you are not the onlyinsurance agent in your area.For this reason, you need to do somethingunique that will set you apart from thecompetition.This will give the consumer confidence thatyou know what you are doing.It will also put you in a position of authority inthe industry. http://insuranceleadsguide.com/insurance- tips/insurance-agent-website-design-build- conversions/
  15. 15. Be Seen OnlineThe only thing worse than not having awebsite is spending money on an onlinepresence, just to find that nobody is visiting. http://insuranceleadsguide.com/insurance- tips/insurance-agent-website-design-build- conversions/
  16. 16. If you plan on putting time and money intodeveloping a website, you should holdback some of your budget for searchengine optimization (SEO).In short, your SEO plan is designed to helpyour website rank high in the searchengines.This way, when somebody searches for akeyword related to your business it shows uphigh on the first page (hopefully #1). http://insuranceleadsguide.com/insurance- tips/insurance-agent-website-design-build- conversions/
  17. 17. It may be a tough pill to swallow, but thedesign of your website and informationoffered does not do you any good unlesspeople are seeing it. http://insuranceleadsguide.com/insurance- tips/insurance-agent-website-design-build- conversions/
  18. 18. When it comes time to build out youragency website, it is essential to focus onconversions.What can you do to ensure that your sitegenerates as much interest as possible?The more people who contact you via yourwebsite the more sales you will make.Additionally, these are “free leads” that youdid not have to spend any additional timegenerating. http://insuranceleadsguide.com/insurance- tips/insurance-agent-website-design-build- conversions/
  19. 19. Tips For Conversions Make use of images and video to support your message. Create simplified and targeted landing pages for paid traffic. Tell visitors what you want them to do with call to action phrases. Offer value added content or savings offers to encourage action. http://insuranceleadsguide.com/insurance- tips/insurance-agent-website-design-build- conversions/
  20. 20. Rely on these tips while also focusing someof your time, effort, and money onmarketing, social media, and SEO.By doing these things, you are increasingyour chance of establishing a solid onlinepresence. http://insuranceleadsguide.com/insurance- tips/insurance-agent-website-design-build- conversions/

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