How insurance agents can use linked in with success
LinkedIn is the largest professional networkingtool in the world. The social platform not onlyallows you to connect with others in yourindustry, but it is also a great way to putyourself in front of consumers who may beinterested in buying a policy from you.
Here are nine ways for insurance agents to use LinkedIn:
Attract connections through a well optimized profile.Your profile should include acomprehensive title and summary. Just asyou would with your website, usekeywords that explain your business indetail.
Note: The more comprehensive yourprofile the better chance you have ofranking high in the LinkedIn search engine.Believe it or not, this is how many peoplesearch for professionals throughout avariety of industries.
Add a profile image.LinkedIn profiles with an image are seen asbeing more professional. If you have a LinkedInprofile but have yet to upload your headshot,there is no better time than now to do so.This is a great way to add a personal touch toyour profile, allowing others to connect withyou on a deeper level. Also, an image also goesa long way in helping you establish trust.People like to put a name with a face.
Take advantage of groups.Did you know that there is a LinkedIngroup for almost every type ofprofessional? In addition to general groupsfor insurance agents, you will likely find afew that are based on your particulargeographic region.
Can’t find what you are looking for?Don’t be shy about taking the initiativeand starting your own group. When youstart a group you are in control of thegroup. This allows you to use the platformto your advantage.
Actively connect with those in your network.It only takes a few minutes to send a connectionrequest to your current email contacts. Thesame holds true for connecting with currentclients.The more connections you have the betterchance there is of getting your name in front ofthe right people. You never know who is goingto come across your profile and realize that youmay be able to help them with their insuranceneeds.
Take full advantage of a company blog.With each post that you write on yourblog, you can link to it from your LinkedInpage. This may not sound like a big deal,but soon enough you will find that yourconnections, as well as others, are clickingthrough to your website. Subsequently,they are now in position to learn moreabout your business and hopefully contactyou about your products and services.
Integrate your Twitter feed.This is a great way to stay in front of yourconnections and shed light to new effortswithout having to publish them acrossboth platforms.
Note: If your Twitter feed containsbusiness and personal content, LinkedInallows you to use a hash tag for posts youwant to appear on your profile. Be sureto use this option to maintain aprofessionally focused profile.
Post job listings when seeking new talent.LinkedIn has quickly become one of thetop recruiting tools on the internet. Youcan search for prospective talentmanually or use the site’s job listingoptions.
Add a link to your LinkedIn profile on your website and your email signature.This allows your website visitors,prospects, and colleagues an opportunityto learn more about you and yourcompany. It also provides as a source ofauthority, trust, and social proof.
Use LinkedIn Ads to generate new leads.LinkedIn offers a pay-per-click ad networkthat provides the ability to hyper target anaudience all the way down to one specificperson/profile.This is a great way to target decisionmakers that could net a high value grouphealth or commercial P&C sale.
If you don’t yet have a LinkedInprofile, you should be more excitedthan ever about creating one.
With more than 150 million users,this is one of the most powerfulnetworking tools in the world.Best yet, you never have to pick upthe phone or leave home to getinvolved.
As you begin to learn more aboutLinkedIn, you will find that tens ofthousands of agents are actively usingthe service to their advantage.By focusing on these tips, you canhave the best results for your timeinvestment.
Some insurance agents use LinkedInon a daily basis. Others only sign infrom time to time. Regardless of yourfuture plans, it all starts with creatinga profile.