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UX & ED, Ignite UX Michigan, October 24, 2013


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Jobs. Attract & retain businesses. Innovation. Quality of life. Talent. That’s Economic Development. What does that have to do with UX?

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UX & ED, Ignite UX Michigan, October 24, 2013

  1. 1. Keith Instone @keithinstone 1
  2. 2. As a UX professional, you should help with the economic development of your city, county, region 2
  3. 3. Professional UX timeline 1990 2000 1989 (young) 2010 2013 (old) 3
  4. 4. Economic Development as a “Professional hobby”* “The Chinese” came to visit: I was there Dan Johnson, one of the leaders, mapping our future * Oxymoron, like this More economic development leaders, doing leader things 4
  5. 5. Obligatory Venn Experience Design Economic Development This part is supposed to make you laugh.... 5
  6. 6. Detroit - Ann Arbor - Toledo 6
  7. 7. Toledo-Regional Economic Plan (aka Meta-Plan) Meta Plan TLCPA TMACOG RGP LCIC U Toledo ... “The final point of the Meta-Plan is to create an economic development delivery system that is second to none. All of those involved in economic development must focus on the customer.” - Mayor of Toledo, 2009 7
  8. 8. Toledo Region Branding 8
  9. 9. Ecosystem sensemaking Tourists Asset Asset Asset Asset Quality of Life Residents Entrepreneurs Companie s Site selectors 9 9
  10. 10. Educational system Tourists Things to do Asset Contribute to Asset Reason for visit One criteria Employment opportunities Meeting planners Main criteria Family Hotel rates Conference facilities Etc. Travel logistics Aspects of Asset Asset Etc. Quality of Life Residents Select a region based on Entrepreneurs Create Employ Companie s Locate Site selectors 10 10
  11. 11. Digital is becoming important here, too Pretty is great. Easy is better. If the user experience is poor, they won’t stay long... You’re not the customer...You need to lead and remind Management that it is all about the customer. - Edward Burghard, Strengthening Brand America Project 11
  12. 12. UX as economic driver 12
  13. 13. Break! 13
  14. 14. Jobs & Jobs “Steve Jobs helped define exactly what good design meant for the computer age.” - Co.DESIGN “You want more good jobs, spawn more Steve Jobs.” - Thomas Friedman, 2010 14
  15. 15. Good Design is Good Business - Thomas J. Watson Jr, 1973 15
  16. 16. Design Founders 16
  17. 17. Rashmi Sinha, Slideshare I did not set out to be an entrepreneur or dream of it. I had some exposure to the HCI way of thinking...the perspective of how people think, how to design systems... And at a certain point, I passionately wanted to build [Slideshare] and realized being an entrepreneur was probably the right path for me... 17
  18. 18. Talent, talent, talent “The Big Picture” from my IUE conference 8 year recap (July, 2012) 18
  19. 19. Another professional hobby: Planning 19
  20. 20. Midwest UX: Place 20
  21. 21. Last slide! ๏ “The economy, stupid” - ๏ We are at a special time in history for UX to have an impact Action items - Help our local companies compete - Be a design founder - Develop, retain, attract TALENT - Help the (city) planners, too ๏ Let’s build a great place to work and live 21
  22. 22. Thank you! Keith Instone ๏@keithinstone (personal) ๏@TRExPlan (ED hobby) ๏@UXToledoRegion (UX community) 22