Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Elizabeth Laville

Conferência Ethos 2012

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all
  • Be the first to comment

  • Be the first to like this

Elizabeth Laville

  1. 1. The relationship between businessand civil society in the new economy:future trends and best practiceElisabeth LavilleFounder, UTOPIESwww.utopies.com - laville@utopies.com Confidentiel  © 2010 Utopies
  2. 2. Sustainability strategies have evolved from CSR to sustainable business Target : Sustainability 30% in 2012 reports / year Drivers - Brand differentiation - Market opportunities Drivers - Product-related taxes - SD ratings & indexes Strategies Drivers - Anticipate & prevent regulations -Ambitious & proactive marketing plan, - Reputation strong commitment from CEO, Strategies targets on SD driven innovation Strategies - SD policies & charters on -Transparency on SD performance - Corporate corporate practices of products to consumers philanthropy - ISO certification -Co-elaboration of solutions - PR - SD Reporting with stakeholdersCSR Beta version CSR 1.0 CSR 2.01980 1995 2010… Confidential  © 2012 Utopies
  3. 3. The growing importance of stakeholderengagement in the business agenda Common practiceCommon practice Common practice - Discussion with panels of- Corporate giving/ – Mapping stakeholder « critical friends » expectations - At local & global levelsphilanthropy – Dialogue with « friends » Best practice- Suspicion Best practice - Joint efforts to createBest practice -Dialogue w. “Critical friends“ new standards- Stakeholder -Focused NGO partnership - Co-innovation, co-lobbyingmapping/watch - Stakeholder governanceFrom giving… … to engaging …to co-producing1980-1995 1995-2010 Confidential  © 2012 Utopies 2010…
  4. 4. What is next in termsof stakeholder engagement?Co-lobbying to raise the level playing field  EITICo-innovation, “open” to stakeholders  Nike “Green Xchange” program  WalMart sustainability indexing  My Lego Factory  My Starbucks idea  Danone Social Innovation Lab  Unilever Sustainable Living Lab  Co-design of green buildingsIntegration in governance bodies  Social housing in France  B corporations in the USA Confidential  © 2012 Utopies 4
  5. 5. The reference resource centeron stakeholder engagement – online NOW !www.criticalfriendsinternational.com Confidential  © 2012 Utopies 5

×