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The relationship between businessand civil society in the new economy:future trends and best practiceElisabeth LavilleFounder, UTOPIESwww.utopies.com - email@example.com Confidentiel © 2010 Utopies
Sustainability strategies have evolved from CSR to sustainable business Target : Sustainability 30% in 2012 reports / year Drivers - Brand differentiation - Market opportunities Drivers - Product-related taxes - SD ratings & indexes Strategies Drivers - Anticipate & prevent regulations -Ambitious & proactive marketing plan, - Reputation strong commitment from CEO, Strategies targets on SD driven innovation Strategies - SD policies & charters on -Transparency on SD performance - Corporate corporate practices of products to consumers philanthropy - ISO certification -Co-elaboration of solutions - PR - SD Reporting with stakeholdersCSR Beta version CSR 1.0 CSR 2.01980 1995 2010… Confidential © 2012 Utopies
The growing importance of stakeholderengagement in the business agenda Common practiceCommon practice Common practice - Discussion with panels of- Corporate giving/ – Mapping stakeholder « critical friends » expectations - At local & global levelsphilanthropy – Dialogue with « friends » Best practice- Suspicion Best practice - Joint efforts to createBest practice -Dialogue w. “Critical friends“ new standards- Stakeholder -Focused NGO partnership - Co-innovation, co-lobbyingmapping/watch - Stakeholder governanceFrom giving… … to engaging …to co-producing1980-1995 1995-2010 Confidential © 2012 Utopies 2010…
What is next in termsof stakeholder engagement?Co-lobbying to raise the level playing field EITICo-innovation, “open” to stakeholders Nike “Green Xchange” program WalMart sustainability indexing My Lego Factory My Starbucks idea Danone Social Innovation Lab Unilever Sustainable Living Lab Co-design of green buildingsIntegration in governance bodies Social housing in France B corporations in the USA Confidential © 2012 Utopies 4
The reference resource centeron stakeholder engagement – online NOW !www.criticalfriendsinternational.com Confidential © 2012 Utopies 5