E Book Dominate Your Market


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Excerpt from my book, Larry Brooks\' Guide to Marketing Your Business Online - How to make sure your next customer finds YOU first

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E Book Dominate Your Market

  1. 1. “How To DominateYour Market Online” How To Double Your Business In 90 Days Using The Internet By Larry Brooks Copyright © West Coast Mktg – All Rights Reserved www.WestCoastMktg.com 1
  2. 2. “Think OnlineMarketing For Local Businesses” How To Get More Customers,Automatically, From The Internet By Larry Brooks www.WestCoastMktg.com 2
  3. 3. You Will Learn…• Why companies without a strong online presence will be left behind, even if in a “traditional” business.• Where your potential customers are online.• What they are looking for, so they find you.• How to find BUYERS instead of “Lookey Loo’s”• How to become the #1 Authority Online in your potential customer’s eyes. www.WestCoastMktg.com 3
  4. 4. You Will Learn…• The 4 Best “Places” to be found online.• And how to be found there (my best secrets).• The tools and resources I use.• How much money can REALLY be made in your market online?• Give you real life examples. www.WestCoastMktg.com 4
  5. 5. Who Am I…• My name is Larry Brooks, I spent 15 years as an Executive in a $100B company, leading and building successful multi-million dollar businesses• Now I’m a local business owner and rabid entrepreneur - Dedicated to Helping Other Small Business Owners ThriveThe following information has been compiled from my book available on Amazon .com –Larry Brooks’ Guide to Marketing Your Business OnlineHow to Make Sure Your Next Customer Finds YOU First www.WestCoastMktg.com 5
  6. 6. Your Customers ARE Looking For You Online• Over 1 BILLION Local Searches performed online EVERY month!! (And growing over 50% a year.)• 80% of people first search online before making a purchase…• …(vs) using yellow pages, newspapers, traditional “offline” methods.• Ask yourself- How often do you use the old methods to find the stuff you want? www.WestCoastMktg.com 6
  7. 7. Can They Find You?• 2 out of 3 people use Google to find businesses online.• What “you think” they search for? (vs)• The Three Keys To Online Success.1. What do they really search for?2. Do they find your website?3. And are they buyers? www.WestCoastMktg.com 7
  8. 8. What Do They REALLY Search For?• Key Words• Ex. If in moving business = “Moving Company” – too generic – competing with every moving company in country!• “Dallas Moving Company” – location specific• Google Tells Youhttps://adwords.google.com/select/KeywordToolExternal• Type in “Keyword Tool” in Google. www.WestCoastMktg.com 8
  9. 9. Example “Dallas Mover”• “Dallas Mover”• Adding “ing” = 4 times more traffic• Adding “s” = 20 times more traffic• The secret = how people search to find your type of business. www.WestCoastMktg.com 9
  10. 10. Can They Find You?• According to numerous studies, here’s where people click… – #1 ranked Site gets 41% of the clicks, – #2 ranked site gets 12% of the clicks, – #3 ranked site gets 8.5% of the clicks – Rest of sites #4 on get less.• What this means…• If you are not in top 3, you are not getting your potential customers to your site! www.WestCoastMktg.com 10
  11. 11. Are They Buyers?• Lookey Loo’s!!• Some searches are Lookey Loo’s, some searches are BUYERS.• What if you knew the difference!• O.C.I. (Online Commercial Intention)http://adlab.microsoft.com/Online-Commercial-Intention• Search for “Online Commercial Intention”• O.C.I. score of 70% or higher is best www.WestCoastMktg.com 11
  12. 12. Example “Dallas Mover”• Mover and Movers = 80% – They want to hire a mover.• Moving = 60% – They are more in “looking” mode. www.WestCoastMktg.com 12
  13. 13. The Solution… 4-PointOnline Market Domination www.WestCoastMktg.com 13
  14. 14. Online Local DOMINATION• You become THE #1 AUTHORITY ONLINE for your market with: 1. Local (Geo Targeting) Search 2. Organic/Natural Search 3. PPC (Pay Per Click) 4. Content (Video, Social Media, Articles…)• Right now, are you even close to page 1 of google? www.WestCoastMktg.com 14
  15. 15. Online Local DOMINATION• After, you are EVERYWHERE…• In “Local Search”, “Organic Search”, “PPC”, and your “Content” in Top 10, more “Consumer Reviews” than anybody else (and more).• You are now THE AUTHORITY online.• Result: People choose you over everybody else. www.WestCoastMktg.com 15
  16. 16. How To Make ItHappen For You www.WestCoastMktg.com 16
  17. 17. “Local” Search www.WestCoastMktg.com 17
  18. 18. “Local” Search• Get listed in the Big 3 – Google Local – Yahoo Local – MSN/Bing Local• Use a map on cell phone? – Taps you into the HUGE “mobile” market “Maps are the new yellow pages” www.WestCoastMktg.com 18
  19. 19. Three “Local Search” Secrets1. Use Your Keywords2. Get Listed in Local Directories – www.Local.com – www.dmoz.com – www.MerchantCircle.com3. Get Reviews in Local Review Sites – www.Kudzu.com – www.Yelp.com – www.InsiderPages.com www.WestCoastMktg.com 19
  20. 20. “Natural/Organic” Search www.WestCoastMktg.com 20
  21. 21. “Natural/Organic” Search• Use Your Keywords – Keywords in your site’s… – Title tags, meta tags, header tag, image “alt tag”, and the page’s content – Make it natural.• And Get Links To Your Website – Local Directories, Articles, Web 2.0, Blogs, Online Video, Online Press Releases, Online Classifieds, Other Websites, Social Bookmarks. – The most links wins!! www.WestCoastMktg.com 21
  22. 22. “Content” Results www.WestCoastMktg.com 22
  23. 23. “Content” Results• Google LOVES Web 2.0 content sites… – Online Videos (Youtube.com) – Online Press Releases (PRweb.com) – Online Articles (EzineArticles.com) – Social Content Sites (Squidoo.com) – Online Classifieds (Craigslist.org) – Online Business Directories (MerchantCircle.com) – Online Review Sites (Kudzu.com www.WestCoastMktg.com 23
  24. 24. ExampleOnline Video Link Plumbers Example Video www.WestCoastMktg.com 24
  25. 25. Example Video• This link will show you an example video we did for a local Plummer.http://www.youtube.com/watch?v=9lpYikt_LQY www.WestCoastMktg.com 25
  26. 26. PPC (Pay-Per-Click) www.WestCoastMktg.com 26
  27. 27. PPC (Pay-Per-Click)• The others are free, this costs money.• You’re ad only shows up for your keywords.• You set how much you pay ONLY when somebody clicks your ad.• How much is a visitor to your site worth? www.WestCoastMktg.com 27
  28. 28. Geo-Targeting Your Ads• “I need a plumber”• Google knows where they are located at.• Only show your ad for these “generic” keywords to people in your city.• Cheaper clicks, targeted traffic, and less competition. www.WestCoastMktg.com 28
  29. 29. BIG Money When You DominateYour Market Online www.WestCoastMktg.com 29
  30. 30. The “Movers” Market For 1 City Dallas, TX www.WestCoastMktg.com 30
  31. 31. LOTS Of DAILY Traffic… www.WestCoastMktg.com 31
  32. 32. Of People Looking To BUY www.WestCoastMktg.com 32
  33. 33. If You Paid For This Traffic www.WestCoastMktg.com 33
  34. 34. Let’s Do The Numbers…• 52,950 Monthly Traffic Online• Let’s be conservative (just 10%)…• 5,295 visitors/month• 5% traffic to leads conversion rate• 25% lead to sale conversion rate• 1.3% traffic to sale conversion rate• Customer Value = $1,000• 5,295 * 1.3% * $1,000 =• $66,187 = Money Making a Month just doing what we talked about today. www.WestCoastMktg.com 34
  35. 35. Sub-Niching Your Market• Apartment Movers• Pool Table Movers• Piano Movers• Out Of State Movers• Surrounding Cities… Plano, Garland, Lewisville• “Locales” in a city… Uptown, Lakewood, Highland Park, Downtown www.WestCoastMktg.com 35
  36. 36. Imagine If Your Business Is The #1 Authority Online?Let us help you Dominate your Market and enjoy the benefits ofmore buying customers. Visit our website and review our servicesto make you the #1 Authority in your marketWe offer a free site evaluation and consultation to help you knowspecifically what can be improved with your current onlinepresence. Go to: http://www.WestCoastMktg.comIf you would like to know in more detail all the things you can do to becomethe #1 authority, then buy my book on Amazon.com:Larry Brooks’ Guide to Marketing Your Business OnlineHow to Make Sure Your Next Customer Finds YOU First Click here to buy book www.WestCoastMktg.com 36