Engaging Audiences Through Mobile Devices with the InstantEncore


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An overview of the features available in the InstantEncore mobile suite for the performing arts

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  • Engaging Audiences Through Mobile Devices with the InstantEncore

    1. 1. The InstantEncore Mobile Suite Apple Android Mobile Website
    2. 2. How Does It Work? InstantEncore Control Panel • Music • Events • Videos • Buzz • Custom Tabs • More… • Manage content with ease through the InstantEncore Control Panel • Add and edit content on the fly • Update all apps simultaneously
    3. 3. For clients who do not have mobile optimized websites, you can redirect website visitors on mobile devices to the mobile web version of your app.
    4. 4. Splash Screen A customized welcome screen as the app loads. No InstantEncore branding.
    5. 5. Home Screen Options After the app loads, the user is presented with the home screen. There are three standard options for the home screen. Icons What’s New Slideshow
    6. 6. Icons Home Screen Highlight Color Background Image Icons
    7. 7. What’s New Home Screen Icon Toolbar Welcome Message Featured Event What’s New
    8. 8. Slideshow Home Screen Slide Image Call to Action Title Text
    9. 9. Event Information in the App Events List Event Details • Title • Date • Image • Title • Date • Image • Online tickets • Box Office Phone # • Venue / Map • Sponsor • Notes • Performers • Program • Related Performances
    10. 10. Option: Group Multi-Day Events
    11. 11. On-Demand Videos Synchronizes with your YouTube channel. You also have the ability to pull in singular videos from YouTube or Vimeo with embed codes.
    12. 12. Live Streaming Video Connects with your live streaming video channel on Livestream.com, Ustream.tv, or YouTube.
    13. 13. Music Offer on-demand streaming and download purchase through many online retailers like iTunes or Amazon. Fans can enjoy the music while using their devices.
    14. 14. Photos Display a photo gallery with the ability to advance from image to image by sliding the photo to either the left or right.
    15. 15. Buzz The latest news, blogs & podcasts about your organization are automatically updated in the app in real time. You can also add Facebook and other social media feeds to your Buzz.
    16. 16. Group Member Bios Create full profiles for all members in a fun, easy-to-navigate area. Design custom icons for the member bios or roster.
    17. 17. Custom Tabs Create custom tabs in your app with out HTML editor or with external URLs. Design, change, add custom icons, and rearrange the order in which tabs are displayed. Pull in Mobile Friendly URLCustom HTML
    18. 18. Share Content on Facebook Your audience can share your events, buzz, videos, and music with their Facebook friends.
    19. 19. Push Notifications • Send messages directly to Apple and Android subscribers • Tailor messages to patrons based on self-reported personal information • Give patrons control over the messages they receive with opt- in categories • Connect push notifications with specific tabs, content items, or external URLs • Prompt behavior with interactive buttons • Schedule delivery in advance to send messages at the right time • View analytics to see how well your messages are received
    20. 20. At The Event Engage your Apple and Android subscribers with special content released in your app on the day of a performance.
    21. 21. At-the-Event Info Screen Image Spotlight Text Title Actions Sponsor Standard Actions
    22. 22. STANDARD ACTIONS Check-In Via Social Media Things to Know
    23. 23. STANDARD ACTIONS Program Notes Featured Artists
    24. 24. CUSTOM ACTIONS Custom Tabs for Event Link to Existing Content External URLs
    25. 25. At-the-Event >> Social Create a Post Refresh Social Feed Social Feed
    26. 26. At-the-Event >> Social
    27. 27. At-the-Event >> Offers Header Image
    28. 28. Measure Your Mobile Engagement with Google Analytics
    29. 29. Pricing Partner Categories Annual* Monthly One Time Setup Fee Artists and Ensembles $1,000 $100 $400 Arts Organizations by Budget Size Under $1,000,000 $1,000 $100 $400 $1,000,000 - $11,000,000 $2,500 $250 $500 $11,000,000 - $30,000,000 $5,000 $500 $750 Over $30,000,000 $10,000 $1,000 $1,000 * Partners who pay annually receive 2 months free. Contact: David Dombrosky Chief Marketing Officer, InstantEncore E: david@instantencore.com T: 412-418-4696 Special Offer! No setup fee through July 17, 2015.