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Chapter 1:
What is an Installation Platform?
Definition:
An installation platform is an ecosystem that provides
software delivery, distribution, and monetization.
It i...
Who Uses installation Platforms?
Developers:
The people that build the product, sometimes referred to
as independent software vendors (ISVs).
These are oft...
Publishers:
The people and companies in charge of making software
available for users.
Software publishers often come in t...
Advertisers:
Companies with finished software looking for more users.
In the world of installation, advertisers place thei...
Currently…
35% of software installations fail
INSTALL
APP
FINISH
? ?
?
??
These high failure rates account
for massive loss in profit...
Why do commercial-off-the-shelf (COTS)
installers fail?
∙ Operating system incompatibilities
∙ Breaks in network
∙ Incorre...
In response to these needs, installation
platforms can provide...
∙ Optimize download speeds with multiple CDNs
∙ In-depth...
Conclusion:
Installation platforms serve to distribute, deliver, and
monetize software quickly and safely. This technology...
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InstallCore Academy Chapter 1: What is an Installation Platform

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Industry Terms: http://bit.ly/InstallationGlossary

An installation platform is an ecosystem that provides software delivery, distribution, and monetization. It is a technology that helps software vendors connect with users.

In a world where most software is free, figuring out how to monetize and distribute your software can be challenging. Some developers rely on download portals whereas others opt to promote it on their own. Installation platforms provide an opportunity to monetize during the download process and, in turn, offer those advertising via the installer a way to distribute their software.

Want to learn more? Read the full post here: http://www.installcore.com/blog/what-is-an-installation-platform-academy

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Check us out on LinkedIn: www.linkedin.com/company/installcore

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InstallCore Academy Chapter 1: What is an Installation Platform

  1. 1. Chapter 1: What is an Installation Platform?
  2. 2. Definition: An installation platform is an ecosystem that provides software delivery, distribution, and monetization. It is a technology that helps software vendors connect with users.
  3. 3. Who Uses installation Platforms?
  4. 4. Developers: The people that build the product, sometimes referred to as independent software vendors (ISVs). These are often independent producers who are looking for a way to create a pay per installation (PPI) revenue stream for their software.
  5. 5. Publishers: The people and companies in charge of making software available for users. Software publishers often come in the form of download portals such as Download.com or File Hippo.
  6. 6. Advertisers: Companies with finished software looking for more users. In the world of installation, advertisers place their promotions throughout the download.
  7. 7. Currently… 35% of software installations fail
  8. 8. INSTALL APP FINISH ? ? ? ?? These high failure rates account for massive loss in profit...
  9. 9. Why do commercial-off-the-shelf (COTS) installers fail? ∙ Operating system incompatibilities ∙ Breaks in network ∙ Incorrect drivers
  10. 10. In response to these needs, installation platforms can provide... ∙ Optimize download speeds with multiple CDNs ∙ In-depth analytics ∙ User targeting
  11. 11. Conclusion: Installation platforms serve to distribute, deliver, and monetize software quickly and safely. This technology gives software publishers and advertisers more security and opportunity than COTS solutions.

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