Industry Terms: http://bit.ly/InstallationGlossary
An installation platform is an ecosystem that provides software delivery, distribution, and monetization. It is a technology that helps software vendors connect with users.
In a world where most software is free, figuring out how to monetize and distribute your software can be challenging. Some developers rely on download portals whereas others opt to promote it on their own. Installation platforms provide an opportunity to monetize during the download process and, in turn, offer those advertising via the installer a way to distribute their software.
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