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InstallCore Academy Chapter 3: How Advertisers Use Installation Platforms

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Industry Terms: http://bit.ly/InstallationGlossary

Publishers & developers use installation platforms for many reasons - improved user experience, installation acceleration, branding - the list goes on. Advertisers, on the other hand, primarily use installation platforms to reach targeted, relevant users and more of them.


Want to learn more? Read the full post here: http://www.installcore.com/academy/how-advertisers-use-installation-platforms

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1. How Advertisers Use Installation Platforms (transcript)



2. What is an Installation Advertisement/Offer?

These are offers that appear during a software installation. When users decide to add the advertised software to their installation, the product downloads along with the original software so users don’t have

to run a separate installation process.

3. Working with the Right Publishers

An installation platform is only as strong as the users it can reach.

Global publishers give advertisers flexibility. Advertisers with globally-facing products should be looking for installation platforms that

have publishers in a variety of countries,

demographics and user-values.



4.Who will See your Ad?

It depends on who is publishing the installation. It is essential that you choose publishers and installation platforms that give you access to users in your target audience.


5.Targeting

Geographic region is just the beginning of an installation platform’s targeting capabilities. The more intelligent platforms now allow advertisers to meticulously define their audience as they would in search engine

advertising or through a digital ad network.

6.Results of Poor Targeting

Avoid poor targeting. At best, poorly targeted or deceived users are unlikely to pay for an upgrade of your software. At worst, unwanted software can upset users and give a bad reputation to the vendor.

7.Summary

Low rates per install are great, but what’s more important is the quality and relevance of users that see the software advertisement. Installation platforms can help you identify the ideal users for your software.

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InstallCore Academy Chapter 3: How Advertisers Use Installation Platforms

  1. 1. How Advertisers Use Installation Platforms CHAPTER
  2. 2. What is an Installation Advertisement/Offer? These are offers that appear during a software installation. When users decide to add the advertised software to their installation, the product downloads along with the original software so users don’t have to run a separate installation process.
  3. 3. Working with the Right Publishers An installation platform is only as strong as the users it can reach. Global publishers give advertisers flexibility. Advertisers with globally-facing products should be looking for installation platforms that have publishers in a variety of countries, demographics and user-values.
  4. 4. Who will See your Ad? It depends on who is publishing the installation. It is essential that you choose publishers and installation platforms that give you access to users in your target audience.
  5. 5. Targeting Geographic region is just the beginning of an installation platform’s targeting capabilities. The more intelligent platforms now allow advertisers to meticulously define their audience as they would in search engine advertising or through a digital ad network.
  6. 6. Results of Poor Targeting Avoid poor targeting. At best, poorly targeted or deceived users are unlikely to pay for an upgrade of your software. At worst, unwanted software can upset users and give a bad reputation to the vendor.
  7. 7. Summary: Low rates per install are great, but what’s more important is the quality and relevance of users that see the software advertisement. Installation platforms can help you identify the ideal users for your software.
  8. 8. Read the full post here. Want more? Head over to the Academy homepage

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