1.
HOW TO WRITE A KICK-ASS
COLD INMAIL

2.
Learn how to differentiate yourself and get a response:
“Make it simple but significant.”
Some of the best business
relationships start with a
leap of faith.

3.
no
BS.
■ No one has time to read long
messages
■ Get to the point as soon as
possible
■ Three to four sentences, any
more is really pushing it
■ Clarity is key, they should never
have to spend time re-reading

4.
rule
of 3.
1. Confirm they actually received
the email
➜ Within the first few days
2. Remind them they haven’t
answered while simultaneously
providing them an excuse
➜ 3-5 days
3. Go all chips in. Send them
something as simple as “?”
➜ And that's it. More than 3
follow-ups looks oblivious

5.
Yes. It lets them off the hook for not responding earlier and
removes awkwardness from the introduction.
Example:
“I just realized I didn’t specify we also have a US office,
which would be happy to meet.”
or
“I know this time of year is always busy but we should
definitely be doing some business together.”
I PROVIDE AN EXCUSE?

6.
flex.
SHOW MORE THAN TELL
■ Reveal your company’s strength
■ Recent achievements, funding
round, super fast growth
■ Name drop their competitors
■ Only share info that benefits them
and shows that you’re qualified to
work with them

7.
Relationships are the key to success.
How do you build relationships?
By communicating like a human.
you're establishing a relationship.

8.
Imagine you are actually meeting them face to face.
Messages that sound somewhat informal and
personalized put the reader at ease.
write like a human…
…speaking to another human

9.
you’re not
‘stalking’
Use sources of public information
Learn what the recipient stands for
Look at their profile picture, write to it

10.
✓ Is your message short and to-the-point?
✓ Is this the first, second, or third message?
✓ Are you making it easy for them to respond?
✓ Can the recipient tell that you’re serious?
✓ Does your message sound genuine?
YOUR COLD-MAIL CHECKLIST
Icons made by Freepik from www.flaticon.com

11.
These are just a few ways of
improving your chances of
getting a response.
And remember, it helps to sell a good product.

12.
Read the full
post here.
Want more?
Head over to
the iC Blog!