THESIS BY ANGELA SANTANA. PUBLISHED BY ST. MARY'S UNIVERSITY IN SAN ANTONIO, TX. COPYRIGHT 2010. ALL RIGHTS RESERVED.
The Catholic Church, once a leader in communications, now lags behind the rest of the world in new media participation. This study on the Catholic Church and new media argues that the utilization of new media by the Catholic Church would seriously benefit its catechetical, evangelical, and other communications efforts by providing easy-access, cost-effective, community-building resources to the church members at home or abroad as well as to the rest of the world.
As a theological foundation for discussion, the author provides an overview of Church teaching on evangelization, media, and new media. Insights into the benefits of new media are then demonstrated using secular marketing, Protestant, and Catholic sources. Four case stories of different individuals and groups within the Church who utilize new media follow the literature review.
After reiterating the truth of its thesis, this study recommends that the Church produce a theologically-infused, methodological approach to new media use and that it encourage dioceses to offer resources toward strategic media use for their members.