Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Digital Marketing Guide 2014: Part 1 SEO Red & Green Lights


Published on

Welcome to the Inspiration Marketing digital strategy guide for 2014. My name is Patrick Naughton and I am the head of digital marketing for Inspiration. In part 1 of our digital strategy guide I am going to give you an overview of SEO red and green lights. By red lights I mean techniques that you should not be performing and green lights - techniques that I would recommend for 2014 and beyond.

Published in: Marketing
  • Be the first to comment

Digital Marketing Guide 2014: Part 1 SEO Red & Green Lights

  1. 1. Digital Strategy Guide for 2014 Part 1 – SEO Red and Green Lights
  2. 2. SEO Red Light s • Building as many links as possible from as many sources as possible • Using anchor text to manipulate your keyword rankings • Writing content for search engines
  3. 3. Will Google Penalize Me? • The short answer is yes. You can’t run and you can’t hide! • Google Panda and Penguin updates focused on poor user experience and content and backlinks
  4. 4. Diagnose a Penalt y • There are several ways that you will know that your site has been penalized • Manually penalty, drop in traffic
  5. 5. Benchmar k Tr af f ic • You can use Google Analyics • Run a test against site traffic and Google updates
  6. 6. How t o Fix SEO Red Light s • Diagnose toxic links and submit a disavow document • Re-write poor content • Give a better user experience
  7. 7. SEO Gr een Light s • Building a website that delivers the best user experience • Clean backlink footprint • Developing inspiring content that will earn you links naturally • Writing content for your target audience • Embracing social media with open arms • Focusing on conversions
  8. 8. T: +353 (1) 230 3184 E: