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Low Cost & Free Applications


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Presentation of Low Cost & Free Tools from the COSE Small Business Conference.

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Low Cost & Free Applications

  1. 1. Free & Low Cost Tech Applications Andy Halko Web. Marketing. Software.
  2. 2. Introduction Your logo Insivia is an interactive marketing firm. Web. Web Development Online Video Conversion Optimization A/B Testing Search Optimization Flash Animation Marketing. Search Marketing Social Media E-Mail Marketing Identity & Collateral Print & Advertising Environmental Design Software. Custom Web-Based Software Development iPhone & Mobile Application Development Usability Testing & Interface Design
  3. 3. Google Analytics Your logo <ul><li>Website Visitor Tracking </li></ul><ul><li>Install today </li></ul><ul><li>Use religiously </li></ul><ul><li>Combine tools </li></ul><ul><li>Improve Conversion </li></ul><ul><li>Understand Your Audience </li></ul><ul><li>Increase Traffic </li></ul>
  4. 4. Google Analytics Your logo <ul><li>Use regularly and learn </li></ul><ul><li>Bounce Rates </li></ul><ul><li>Visitor Sources </li></ul><ul><li>Goals </li></ul><ul><li>Profiling </li></ul><ul><li>Visitor Key Phrases </li></ul><ul><li>Content & Paths </li></ul>
  5. 5. Google Website Optimizer Your logo
  6. 6. Google Website Optimizer Your logo Choosing what to test. Landing Pages, Product Pages, Conversion Processes How should we test? Well, it depends what you are looking to evaluate. But try to determine a goal for the test. Is it a color scheme, the message, the layout, the position of actions or navigation?
  7. 7. Google Apps Your logo <ul><li>Replacing standard applications, online, secure and available anywhere. Reliable, backed-up infrastructure. </li></ul><ul><li>E-Mail </li></ul><ul><li>Calendaring </li></ul><ul><li>Documents & Spreadsheets </li></ul><ul><li>Slides </li></ul><ul><li>Blogging </li></ul><ul><li>Websites </li></ul><ul><li>and much more. </li></ul>
  8. 8. Google Apps Your logo <ul><li>Google Docs = Microsoft Office </li></ul><ul><li>Word, Excel, PowerPoint equivalents + Forms </li></ul><ul><li>Easily shared or publishable single files or folders </li></ul><ul><li>Bulk upload existing Office files into Google Docs </li></ul><ul><li>Export into multiple formats </li></ul><ul><li>Track changes or work together </li></ul><ul><li>All in one place with easy sort, tagging and fully searchable </li></ul>
  9. 9. Google Apps Your logo Cool, Easy Web-based Interfaces
  10. 10. Your logo Simple, Web 2.0 CRM Track all of your sales deals Collaborate and share Manage your pipeline Powerful Reporting Manage Contacts Iphone & E-mail integration $15 bucks a month per user
  11. 11. Audacity Your logo <ul><li>A free, open source software for recording and editing sounds. Available for Mac OS X, Microsoft Windows, GNU/Linux, and others. </li></ul><ul><li>Manipulating audio for websites </li></ul><ul><li>Creating podcasts </li></ul><ul><li>Click and noise removal </li></ul><ul><li>Audio blogging </li></ul><ul><li>Transfering tapes and records to Computer </li></ul><ul><li>Recording presentations! </li></ul>
  12. 12. Audacity Your logo Making podcasts for customers or for in-house training is easy: Record your audio with Audacity, export it as an MP3, and upload it to your website! You can get fancier by publishing through or Or create an RSS feed and put it on iTunes if you plan to update it often.
  13. 13. Meebo Your logo Instant messaging for everyone Meebo lets you access your buddies on all the major networks (AIM, Yahoo!, MSN, Google Talk, ICQ, Jabber) in a single buddylist. Use your existing IM account, or get a free Meebo login to chat across all networks with a single id. Video conference, transfer files, and more from your Web browser.
  14. 14. Meebo Your logo Place a widget right on your web page Yeah, there's an app for that... Strike up a conversation, answer questions, or just keep tabs on guests. Help desk?
  15. 15. Meebo Your logo “ Notifier” puts all your IMs in your windows system tray Firefox extension:all major IM networks built in. Sidebar with smart buddylist “ Repeater” allows IM access from restricted computers without resorting to dangerous third-party proxies
  16. 16. GMail Your logo Free Powerful E-Mail Reliable Conversation Based Google Search Extendable Tons of Space
  17. 17. ActiveCollab Your logo Affordable, open-source project management – Manage projects, time tracking, and invoicing in one application – Allow your staff and your clients to work together
  18. 18. ActiveCollab Your logo - Allows for an unlimited number of projects and users - Manage projects through setting up milestones, checklists, and timelines - Time-tracking and invoicing - File-sharing, storage, and versioning
  19. 19. Social Media Your logo Free tools for many uses - Promote - Distribute - Build Relationships - Research
  20. 20. MailChimp Your logo <ul><li>Affordable E-Mail Marketing with Great Reporting </li></ul><ul><li>Easy to create, test, and send marketing e-mails </li></ul><ul><li>Import and integrate contact lists from Excel or CRMs. </li></ul><ul><li>Create and test an email, step-by-step. </li></ul><ul><li>Get reports on opens, clicks, and campaign improvement </li></ul><ul><li>Afford it—many different subscription levels (including a free one) or pay-per-mail </li></ul><ul><li>Have fun! Friendly interfaces. </li></ul>
  21. 21. MailChimp Your logo <ul><li>Create your email with a wizard or on your own. </li></ul><ul><li>Choose your list—including segmentation support </li></ul><ul><li>Send your email safely with MailChimp authentication </li></ul><ul><li>Improve over time with measuring and reporting tools </li></ul>
  22. 22. Skype Your logo <ul><li>Download this user friendly voice and video communication tool. </li></ul><ul><li>More than 100 million registered users. </li></ul><ul><li>Computer to computer calls for free </li></ul><ul><li>Low pricing for calls to land lines and cell phones </li></ul><ul><li>Simple, automatic ways to add contacts </li></ul>
  23. 23. Skype Your logo <ul><li>M ore than just voice communication. </li></ul><ul><li>Transfer files of any size or type </li></ul><ul><li>Multi-person instant message conferences </li></ul><ul><li>Tracks all history </li></ul><ul><li>Video & voice calling </li></ul><ul><li>Interfaces with websites and other applications like GoToMeeting </li></ul>
  24. 24. Your logo <ul><li>A free way to manage your money. </li></ul><ul><li>Investments </li></ul><ul><li>Checking </li></ul><ul><li>Savings </li></ul><ul><li>Credit Cards </li></ul><ul><li>Loans </li></ul><ul><li>Autos </li></ul><ul><li>Property </li></ul>
  25. 25. Your logo
  26. 26. Social Media Your logo Free tools for many uses - Promote - Distribute - Build Relationships - Research
  27. 27. TweetDeck Your logo Great Social Media Interface - Multiple Twitter Accounts - Facebook - Searches
  28. 28. EventBrite Your logo <ul><li>Easy and intuitive events & registration </li></ul><ul><li>Upload custom logos </li></ul><ul><li>Set ticket prices </li></ul><ul><li>GOOGLE map </li></ul><ul><li>Personalize link for the event </li></ul><ul><li>Classify and tag your event </li></ul><ul><li>Create nametags </li></ul>
  29. 29. EventBrite Your logo Multiple ways to publish events - Embed in sites - Custom URLs - E-Mail Marketing - Social Media
  30. 30. WordPress Your logo Free, extendable content management system – Manage your website and blog with an easy editing tool – Create multiple users and permission levels – Extend with free plugins
  31. 31. WordPress Plugins Your logo Free ways to make WordPress more powerful – All-in-One SEO Pack: Manage your meta data automatically or customize per page – Google Analytics for WordPress: Integrate Google Analytics for better reporting especially for blogs – Social Media Manager: tie in website info and updates with your Twitter, Facebook, and more
  32. 32. WordPress Plugins Your logo – Event Management: Let people register and pay for events – Contact forms: Create any number of specialized contact forms on your site – Multimedia uploads: Make it easy to add content like video to your site through the CMS - Directories, Photo Galleries and tons more
  33. 33. Your logo iPhone <ul><li>iPhone Apps </li></ul><ul><li>Many free apps for entertainment, productivity and commerce. </li></ul><ul><li>More than 30,000 free apps in the App Store. </li></ul><ul><li>Download from computer or direct to iPhone. </li></ul><ul><li>2 billion apps downloaded to date. </li></ul><ul><li>Many free apps have in app purchases. </li></ul>
  34. 34. Your logo Free iPhone Apps <ul><li>Photoshop (Adobe) </li></ul><ul><li>Simple photo manipulation and adjustments </li></ul><ul><li>More than 100 million registered users. </li></ul><ul><li>Computer to computer calls for free </li></ul><ul><li>Low pricing for calls to land lines and cell phones </li></ul><ul><li>Simple, automatic ways to add contacts </li></ul>
  35. 35. Your logo Free iPhone Apps <ul><li>Pandora </li></ul><ul><li>Learns what you like to listen to and creates a custom </li></ul><ul><li>set list of music for you to discover. </li></ul><ul><li>Set by music style or artist. </li></ul><ul><li>Thumbs up / Thumbs down to teach Pandora what you like. </li></ul><ul><li>Links to YouTube, iTunes, and share lists. </li></ul>
  36. 36. Your logo Free iPhone Apps <ul><li>Shazam </li></ul><ul><li>Listens to a song you hear and tells you what </li></ul><ul><li>artist and song is playing </li></ul><ul><li>Samples 30 seconds of a song. </li></ul><ul><li>Can tell you artist, song, album. </li></ul><ul><li>Can link to iTunes to buy song or watch in YouTube. </li></ul>
  37. 37. Google Wave Your logo Reinventing E-Mail - E-Mail + Chat - Gadgets - Robots - Integration
  38. 38. Call Andy at 216-373-1080 Go ahead, drop in your card to get our Blog Newsletter