Five Lessonsfrom 2012Lessons from the 2012 Obama Presidential CampaignsMatthew McGregor, BSD Political Director andDigital...
A little about me.              © 2013 Blue State Digital | Proprietary and Confidential   2
I am sorry aboutthe war of 1812..                    © 2013 Blue State Digital | Proprietary and Confidential   3
© 2013 Blue State Digital | Proprietary and Confidential   4
Blue State Digital                     © 2013 Blue State Digital | Proprietary and Confidential   5
Blue State Digital is arelationship marketing firmthat helps its clients createchange – in their ownorganizations, in them...
© 2013 Blue State Digital | Proprietary and Confidential   7
How did we get here?               © 2013 Blue State Digital | Proprietary and Confidential   8
“With Perry having slumped in the polls,however, and Romney the more likelynominee, the odds tilt slightly towardObama joi...
© 2013 Blue State Digital | Proprietary and Confidential   10
#1:Digital is everyone’s job.                  © 2013 Blue State Digital | Proprietary and Confidential   11
© 2013 Blue State Digital | Proprietary and Confidential   12
Integrated ApproachOnline and offline are                    FACEBOOKalways connected.               EVENTS               ...
© 2013 Blue State Digital | Proprietary and Confidential   14
© 2013 Blue State Digital | Proprietary and Confidential   15
© 2013 Blue State Digital | Proprietary and Confidential   16
Integrated ApproachOnline and offline are                    FACEBOOKalways connected.               EVENTS               ...
#2: Make what you arealready doing social.                © 2013 Blue State Digital | Proprietary and Confidential   18
By social, wemean community.                  © 2013 Blue State Digital | Proprietary and Confidential   19
Grace’s Reflections on a House Meeting                                   © 2013 Blue State Digital | Proprietary and Confi...
It’s not about a sexy app.                  © 2013 Blue State Digital | Proprietary and Confidential   21
It’s about being partof real conversations.                © 2013 Blue State Digital | Proprietary and Confidential   22
© 2013 Blue State Digital | Proprietary and Confidential   23
#3:Make it easy for peopleto do important things.                 © 2013 Blue State Digital | Proprietary and Confidential...
Like finding places to vote.                   © 2013 Blue State Digital | Proprietary and Confidential   25
© 2013 Blue State Digital | Proprietary and Confidential   26
Or giving money.             © 2013 Blue State Digital | Proprietary and Confidential   27
© 2013 Blue State Digital | Proprietary and Confidential   28
Or getting your message out.            © 2013 Blue State Digital | Proprietary and Confidential   29
© 2013 Blue State Digital | Proprietary and Confidential   30
#4:Without great content,   data won’t help.                © 2013 Blue State Digital | Proprietary and Confidential   31
But it really, really helps.                    © 2013 Blue State Digital | Proprietary and Confidential   32
Authenticity + Data              © 2013 Blue State Digital | Proprietary and Confidential   33
Authenticity + Data              © 2013 Blue State Digital | Proprietary and Confidential   34
#5:Are you being lame?  Don’t be lame.              © 2013 Blue State Digital | Proprietary and Confidential   35
You’re in business for your mission, but the most important content is       about the relationship.                      ...
A Stock Market for Content                  © 2013 Blue State Digital | Proprietary and Confidential   37
© 2013 Blue State Digital | Proprietary and Confidential   38
© 2013 Blue State Digital | Proprietary and Confidential   39
The Story of Us                  © 2013 Blue State Digital | Proprietary and Confidential   40
Thank You.matthew@bluestatedigital.com       @mcgregormt*                      © 2013 Blue State Digital | Proprietary and...
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Keynote: Digital rapid response for the 2012 Obama reelection campaign

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Before joining the company, Matthew McGregor (@mcgregormt) directed digital rapid response for President Obama’s 2012 re-election campaign. In that capacity, he also coordinated special projects, including the campaign’s presentation of Mitt Romney’s corporate record and his record as governor, and the digital response to Mitt Romney’s vice presidential pick. Before joining the Obama campaign, he worked for Blue State Digital as a senior strategist in Washington D.C. and London.

To learn more about the Insight Summit Series please visit http://www.insightsummitseries.com

Published in: News & Politics, Technology
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Keynote: Digital rapid response for the 2012 Obama reelection campaign

  1. 1. Five Lessonsfrom 2012Lessons from the 2012 Obama Presidential CampaignsMatthew McGregor, BSD Political Director andDigital Rapid Response Director, Obama for America © 2013 Blue State Digital | Proprietary and Confidential 1
  2. 2. A little about me. © 2013 Blue State Digital | Proprietary and Confidential 2
  3. 3. I am sorry aboutthe war of 1812.. © 2013 Blue State Digital | Proprietary and Confidential 3
  4. 4. © 2013 Blue State Digital | Proprietary and Confidential 4
  5. 5. Blue State Digital © 2013 Blue State Digital | Proprietary and Confidential 5
  6. 6. Blue State Digital is arelationship marketing firmthat helps its clients createchange – in their ownorganizations, in themarketplace, or in society. © 2013 Blue State Digital | Proprietary and Confidential 6
  7. 7. © 2013 Blue State Digital | Proprietary and Confidential 7
  8. 8. How did we get here? © 2013 Blue State Digital | Proprietary and Confidential 8
  9. 9. “With Perry having slumped in the polls,however, and Romney the more likelynominee, the odds tilt slightly towardObama joining the list of one-termers.“Obama’s position is tenuous enough that itmight not be a winnable one for him.” Nate Silver, Nov 2011 © 2013 Blue State Digital | Proprietary and Confidential 9
  10. 10. © 2013 Blue State Digital | Proprietary and Confidential 10
  11. 11. #1:Digital is everyone’s job. © 2013 Blue State Digital | Proprietary and Confidential 11
  12. 12. © 2013 Blue State Digital | Proprietary and Confidential 12
  13. 13. Integrated ApproachOnline and offline are FACEBOOKalways connected. EVENTS TVYou can connect with peopleeverywhere you are, andevery connection is anopportunity to start a VIDEO & YOUTUBE WEBSITE BLOGrelationship. GLUE OUTDOOR & GEOLOCATIONTHE PRINT TWITTER & MOBILE © 2013 Blue State Digital | Proprietary and Confidential 13
  14. 14. © 2013 Blue State Digital | Proprietary and Confidential 14
  15. 15. © 2013 Blue State Digital | Proprietary and Confidential 15
  16. 16. © 2013 Blue State Digital | Proprietary and Confidential 16
  17. 17. Integrated ApproachOnline and offline are FACEBOOKalways connected. EVENTS TVYou can connect with peopleeverywhere you are, andevery connection is anopportunity to start a VIDEO & YOUTUBE WEBSITE BLOGrelationship. GLUE OUTDOOR & GEOLOCATIONTHE PRINT TWITTER & MOBILE © 2013 Blue State Digital | Proprietary and Confidential 17
  18. 18. #2: Make what you arealready doing social. © 2013 Blue State Digital | Proprietary and Confidential 18
  19. 19. By social, wemean community. © 2013 Blue State Digital | Proprietary and Confidential 19
  20. 20. Grace’s Reflections on a House Meeting © 2013 Blue State Digital | Proprietary and Confidential 20
  21. 21. It’s not about a sexy app. © 2013 Blue State Digital | Proprietary and Confidential 21
  22. 22. It’s about being partof real conversations. © 2013 Blue State Digital | Proprietary and Confidential 22
  23. 23. © 2013 Blue State Digital | Proprietary and Confidential 23
  24. 24. #3:Make it easy for peopleto do important things. © 2013 Blue State Digital | Proprietary and Confidential 24
  25. 25. Like finding places to vote. © 2013 Blue State Digital | Proprietary and Confidential 25
  26. 26. © 2013 Blue State Digital | Proprietary and Confidential 26
  27. 27. Or giving money. © 2013 Blue State Digital | Proprietary and Confidential 27
  28. 28. © 2013 Blue State Digital | Proprietary and Confidential 28
  29. 29. Or getting your message out. © 2013 Blue State Digital | Proprietary and Confidential 29
  30. 30. © 2013 Blue State Digital | Proprietary and Confidential 30
  31. 31. #4:Without great content, data won’t help. © 2013 Blue State Digital | Proprietary and Confidential 31
  32. 32. But it really, really helps. © 2013 Blue State Digital | Proprietary and Confidential 32
  33. 33. Authenticity + Data © 2013 Blue State Digital | Proprietary and Confidential 33
  34. 34. Authenticity + Data © 2013 Blue State Digital | Proprietary and Confidential 34
  35. 35. #5:Are you being lame? Don’t be lame. © 2013 Blue State Digital | Proprietary and Confidential 35
  36. 36. You’re in business for your mission, but the most important content is about the relationship. © 2013 Blue State Digital | Proprietary and Confidential 36
  37. 37. A Stock Market for Content © 2013 Blue State Digital | Proprietary and Confidential 37
  38. 38. © 2013 Blue State Digital | Proprietary and Confidential 38
  39. 39. © 2013 Blue State Digital | Proprietary and Confidential 39
  40. 40. The Story of Us © 2013 Blue State Digital | Proprietary and Confidential 40
  41. 41. Thank You.matthew@bluestatedigital.com @mcgregormt* © 2013 Blue State Digital | Proprietary and Confidential 41

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