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#OrganicSocial Isn't Dead - It's More Important Than Ever

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Organic social isn't dead; it's more important now than ever. You're just thinking about it wrong. Here's the full recording from this webinar: http://youtu.be/1XoBXnVLKwM.

This deck accompanied our webinar on March 3 where CEO Devon Wijesinghe, Exec. Dir. of Social at Cox Communications Adam Naide, and Former Head of Digital at Coca-Cola Neil Bedwell all share their best practices, tips, recommendations, and thought leadership on maximizing organic social reach and value.

Questions? Follow along on Twitter: @Insightpool, or get in touch for more information and future guidance. You can also get a FREE TRIAL of Insightpool, here: http://bit.ly/1zhSvcr.

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#OrganicSocial Isn't Dead - It's More Important Than Ever

  1. 1. Devon Wijesinghe @DevonWijesinghe CEO, Insightpool Speakers Devon Wijesinghe is the CEO at Insightpool, The Social Relationship Intelligence Platform that helps brands predict the right people and precise actions to nurture social relationships and drive measurable revenue and results. Devon co-founded Insightpool in 2012, and in this short time has led the company from two to 60 employees, acquired a Silicon Valley start-up, Next Principles, and is currently revolutionizing marketing and sales across social.
  2. 2. Adam Naide @AdamNaide Head of Social Media Marketing, Cox Communications Speakers Head of Social Media Marketing at Cox Communications. Lead strategy and execution of all social media marketing activities across consumer and business markets. Achieved category leadership in in the use of social media for customer acquisition & retention, growth & engagement for 3rd largest cable operator. Recognized as industry leader for driving business ROI from social business.
  3. 3. Neil Bedwell @NeilBedwell Former Head of Digital, Coca-Cola Speakers A digital-native and creative strategy leader, Neil Bedwell joined Coca-Cola as Head of Digital at the end of 2011. At Coca-Cola, Neil led digital content strategy. His work includes the biggest campaign in the company’s history for the FIFA World Cup in Brasil 2014, developing new ways to create and publish content in real-time across multiple social channels and managing global creative agency relationships.
  4. 4. WHAT IS THE DEFINITION OF ORGANIC REACH?
  5. 5. “Organic reach is the total number of unique people who were shown your post through unpaid”
  6. 6. “Facebook told marketers two years ago at its fMC event in New York that 16% of their fans on average were seeing their organic posts." "Increasingly Facebook is saying that you should assume a day will come when the organic reach is zero." "The days of getting any free reach on Facebook may be numbered."
  7. 7. or Organic needs to be redefined
  8. 8. NOTHING COMES FOR
  9. 9. ORGANIC MARKETING ISN’T DEAD. YOU’RE JUST THINKING ABOUT IT WRONG.
  10. 10. GETTING PEOPLE TO ENGAGE IS NOT SOMETHING AN AD WILL DO
  11. 11. HOW TO DRIVE RESULTS
  12. 12. In the age of social media… Brands are becoming more like HUMANS And humans are becoming more like BRANDS
  13. 13. Old: organic vs. paid Today: Organic with paid
  14. 14. ORGANIC = FREE ORGANIC = HUMAN ENGAGEMENT = INTERACTION
  15. 15. THINK HUMAN INTERACTION WITH REAL PEOPLE ABOUT STUFF THEY’RE INTERESTED IN • Conversations with consumers at scale vs. brands as publishers • Not one to many, but one to some based on context and relevance
  16. 16. 6 C’s of social media marketing: • Content • Context • Conversation • Community • Call to Action Overlap of your brand and culture is the social sweet spot
  17. 17. FACEBOOK GRAPH
  18. 18. “Contextual Relevancy”- maintain a single brand voice, don’t just budge into a conversation.
  19. 19. INFLUENC ERS
  20. 20. organic is not dead, its more than alive! You need to use it as your launch pad
  21. 21. WHAT IS THE DEFINITION OF ORGANIC REACH?
  22. 22. SINCERITY & AUTHENTICITY… That drives results
  23. 23. Thank You

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