Insightbytes Services and Features Introduction

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Insightbytes Services and Features Introduction

  1. 1. InsightBytes™<br />Analytics & Business Intelligence Consultancy<br />Role of InsightBytes in Enhancing Key Areas of Your Business with the use of Web Analytics <br />
  2. 2. Agenda<br />
  3. 3. InsightBytes™<br />General Company Background<br />
  4. 4. “Large enough to meet client requirements, <br />yet small enough<br />to always receive senior management <br />focus and attention.” <br />– Dr. Ron Mueller CEO<br />Founded in 1993 by a team of AT&T executives <br />Over 60% Growth over the past 4 years <br />Over 50 active clients and over 75 active projects <br />Wholly owned dedicated development centers<br />Privately owned with no venture capital<br />
  5. 5. Canada- Sales Office<br />Pakistan - 50 People<br />US- 300 People<br />China- 50 People<br />India - 100 People<br />5 global offices<br />
  6. 6. Web Presence<br />Over 7 web portals<br />
  7. 7. Complete Technology Partner<br />Web Analytics & Testing<br />Business Intelligence<br />Application Development<br />Services<br />Database Marketing & Modeling<br />List Management Services <br />Smartphone App Development (iPhone, Android) <br />Mainframe Migration<br />Website Design<br />UI Services<br />ERP<br />CRM<br />
  8. 8. Our Clients<br />
  9. 9. Strategic Partnership<br />
  10. 10. Marketing Database Practices<br />●<br />●<br />
  11. 11. InsightBytes™<br />Key Improvement Areas InsightBytes can Contribute to<br />
  12. 12. Services Highlights<br />
  13. 13. InsightBytesService Highlights<br />Service highlight details<br />
  14. 14. Insightbytes Web analytics checklist<br />
  15. 15. Insightbytes Web analytics checklist<br />
  16. 16. Key Areas insightbytesadds Value<br />
  17. 17. Reporting and analysis<br />More importantly<br />
  18. 18. Online testing<br />
  19. 19. A/B testing<br />Simple test design<br />Good for testing new creative, landing page, programs or channels prior to extensive testing<br />Original Page<br />(Control)<br />Variation A<br />Variation B<br />Variation C<br />Variation D<br />Thank You Page<br />
  20. 20. Multi-variate testing- Full & Partial factorial<br />Good for revealing interactions among test factors<br />Maximize learning in a relatively shorter period of time compared to A/B testing<br />Welcome to MediPortal<br />A place for Medical professionals to access complete information on MedProducts’ programs, services and other valuable resources<br />Join MediPortal<br /><ul><li> Customize the site to match your specialty
  21. 21. Obtain patient resources for your office
  22. 22. Participate in special MedProducts programs</li></ul>Learn More<br />Join MediPortal<br />
  23. 23. a/b & Multi-variate testing<br />Google Website Optimizer used for Test Setup and Implementation<br />
  24. 24. Data analytics and modeling<br />Supported by multi-channel customer analysis<br />Steeped in deep audience understanding<br />Executed with continual program testing and measurement<br />Consistently achieves positive, measurable results<br /><ul><li> Channel
  25. 25. Frequency
  26. 26. Timing
  27. 27. Triggers</li></ul>Continual <br />Optimization<br /><ul><li> Universe Penetration
  28. 28. Segmentation
  29. 29. Scoring
  30. 30. Targeting
  31. 31. Tracking Methods
  32. 32. Reports by KPIs
  33. 33. Comparative Analysis (Indices)
  34. 34. Baseline/Project Comparisons</li></li></ul><li>Data analytics and modeling- Reports & Analysis<br />Customized reports to inform Optimization Plan <br />
  35. 35. Data analytics and modeling- Reports & Analysis<br />Executive Dashboard Examples<br />Highlights<br />Similar lead generation campaign for an insurance company<br />
  36. 36. Data analytics and modeling- Reports & ANalysis<br />Operational Summary Reports<br />Channel-specific time-series analysis by KPIs<br />Touch-point breakdown of each channel<br />Similar lead generation campaign for an insurance company<br />
  37. 37. Data analytics and modeling- Reports & Analysis<br />Highlights<br />
  38. 38. Data analytics and modeling- Reports & ANalysis<br />Performance of each KMA relative to the other KMAs in terms of call rate index and call index.<br />Highlights<br />
  39. 39. Top 5 states in terms of response rate are: Missouri, Wisconsin, Alabama, North Carolina and Tennessee<br />Data analytics and modeling- Reports & Analysis<br />Highlights<br />
  40. 40. Burak Tansug<br />Director Analytics<br />www.insightbytes.com<br />information@insightbytes.com<br />2 Sylvan Way, 3rd. FL.<br />Parsippany, NJ 07054<br />973-889-0500<br />

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