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Branding, Differentiation, Positioning & Corporate Identity

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While the terms branding, differentiation, positioning & corporate identity may seem similar, they actually mean very different things and play different roles in business development and marketing. Read more on our blog: http://www.insight180.com/the-difference-between-branding-differentiation-positioning-corporate-identity/

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Branding, Differentiation, Positioning & Corporate Identity

  1. 1. BRANDING, DIFFERENTIATION, POSITIONING & CORPORATE IDENTITY WHILE THESE TERMS MAY SEEM INTERCHANGABLE, THEY ACTUALLY MEAN VERY DIFFERENT THINGS, AS WELL AS PLAY DIFFERENT ROLES IN BUSINESS DEVELOPMENT & MARKETING. IS THE PROCESS OF CRAFTING MESSAGES & COMMUNICATIONS MATERIALS THAT WILL HELP TO FORM THE IMPRESSIONS PEOPLE WILL HAVE ABOUT YOUR COMPANY. IS WHAT YOU OFFER OR DO THAT SETS YOU APART FROM OTHER COMPANIES SIMILAR TO YOU. REFERS TO WHERE YOU STACK UP WITHIN YOUR INDUSTRY, RELATIVE TO YOUR COMPETITORS YOUR COMPANY’S LOGO, BOTH VISUAL & TYPESTYLE & TAGLINE, OR DEFINITION STATEMENT a IS AN IDEA BEHIND A COMPANY’S IDENTITY; THE IMPRESSION PEOPLE HAVE OF YOU. IT’S THE COLLECTIVE SUM OF WHO YOU ARE AS AN ORGANIZATION. WITH THESE KEY COMPONENTS, YOUR COMPANY CAN UNLOCK SUCCESS IN BUSINESS DEVELOPMENT, & MARKETING. insight180.com • 410 203 0777 • info@insight180.com

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