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InsideUp Business community


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The InsideUp Online Business Community saves small business owners time and money when choosing software and services they need. If you’re a small business owner, you can use the community to research vendors and compare business service quotes. Check the feed to learn which services other businesses like yours are using. You can also endorse, review, and rate vendors based on their performance, price, and quality of service.

The InsideUp community can greatly enhance and improve your buying decision process by providing resources and competitive business quotes from leading providers of services and software like payroll, business loans, HR software, GPS fleet tracking, and file sharing/collaboration.

Published in: Business
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InsideUp Business community

  1. 1. Why Participation in an Online Business Community Is a Must for Business Service Providers
  2. 2. Peer Recommendations are Vital And B2B communities offer the perfect place for businesses to research and connect with providers. Here’s why: ● 94% of B2B buyers conduct research before deciding on a purchase. ● 97% of B2B buyers find user generated content such as peer reviews and group discussions more credible than other types of content. ● 63% of software buyers consider reviews in order to create a shortlist of solutions to evaluate. ● 59% said they are likely or extremely likely to choose a product based on reviews.
  3. 3. ● More than 60% of enterprise buyers consider reviews to be more important than information from the company itself. ● Only 48% of B2B buyers visit suppliers’ websites in order to make purchases. ● Nearly 60% of software buyers said they wrote reviews to help others. ● Customers like to leave reviews, and often just need a little encouragement to do so.
  4. 4. What If All Reviews are Not Positive? B2B customers actually prefer to see negative reviews in the mix. Among software buyers, 76% thought products with a mix of positive and negative reviews to be more trustworthy than ones with all positive reviews. Use negative feedback to identify and correct mistakes and also to gain an understanding of how you might improve your products and services. Participating in the conversation with a customer who has a complaint is the best way to mend the rift and begin to truly build engagement.
  5. 5. Social media has also become an essential aspect of marketing to businesses. Nearly 50% of business owners and purchasing managers turn to social media peer reviews when making buying decisions, according to a recent B2B Buyer Behavior Survey by DemandGen Report. The InsideUp business community offers a streamlined way for such businesses to take advantage of social media resources. Businesses that come to the InsideUp community looking for a particular type of service or software will have access to research tools and information about which companies other retailers are using for such services. Peer Recommendations are Vital
  6. 6. DemandGen Report’s 2014 Content Preferences Survey found B2B buyers relying increasingly on content to research and make buying decisions. Good news for online communities, where content plays a significant role. Community content is used to spark discussions, answer questions, and provide a solid research base for community users. Active involvement in a community that provides research tools and content, and allows vendors to participate in discussions, places vendors in an ideal position to connect with potential customers and provide the answers they need. “The true benefits of online community participation often defy measurement.” The Inestimable Value of Community Content
  7. 7. In a recent IBM survey of over 1,700 CEOs from more than 60 countries, online customer communities ranked second only to face-to-face interactions as the most important channel through which they plan to engage customers. The InsideUp community of small businesses and business service providers offers just such a platform. “The InsideUp business community was created to facilitate strong partnerships by allowing businesses to connect with each other and share their knowledge and experiences with vendors they’ve used.” - InsideUp CEO Asad Haroon The InsideUp Business Community Providing Insights Relevant to the Buying Process