Valeria Maltoni - Content That Works: How Content Creates Value and Business Impact

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Sales Acceleration Summit - This session is now available on demand: http://www.insidesales.com/events/2014/sales-acceleration-summit/valeria-maltoni

Session Overview
The success of branded content has not gone unnoticed among many marketers who do understand the need for content marketing as they court the attention and preference of digitally enabled, multi-screen empowered, and product savvy customers.

To implement this facet of digital/social strategy successfully, marketers need to become content creators. As publishers, brands quickly discover that content that works goes beyond grabbing attention, long the focus of branding, to delivering experiences.

Learn how to keep content relevant by developing a clear content marketing framework to address the right people at the right time, wherever they happen to be – in real time and over time.

Published in: Marketing
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Valeria Maltoni - Content That Works: How Content Creates Value and Business Impact

  1. 1. #SalesSummit | @ConversationAge
  2. 2. #SalesSummit | @ConversationAge How content creates value, delivers business impact Valeria Maltoni
  3. 3. #SalesSummit | @ConversationAge Without digital content, neither customers nor search engines will be able to engage with brands online.
  4. 4. #SalesSummit | @ConversationAge Content is the Currency of the social Web. Good Content is intentional, relevant, and delivers business impact. “
  5. 5. #SalesSummit | @ConversationAge 60.3%
  6. 6. #SalesSummit | @ConversationAge Source: Altimeter Group, 2012 What it takes: 12 content types
  7. 7. #SalesSummit | @ConversationAge 1. Establish Credibility
  8. 8. #SalesSummit | @ConversationAge Take away: make it easy
  9. 9. #SalesSummit | @ConversationAge 2. Give Concrete Reasons to Care
  10. 10. #SalesSummit | @ConversationAge Take away: make it about them
  11. 11. #SalesSummit | @ConversationAge 3. Provide a Path Forward
  12. 12. #SalesSummit | @ConversationAge Take away: build confidence
  13. 13. #SalesSummit | @ConversationAge ITERATIVE IMPROVEMENT
  14. 14. #SalesSummit | @ConversationAge
  15. 15. #SalesSummit | @ConversationAge How content creates value, delivers business impact http://www.pmdigital.com/ @pmdigital

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