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Sales Acceleration Summit - This session is now available on demand: http://www.insidesales.com/events/2014/sales-acceleration-summit/valeria-maltoni
The success of branded content has not gone unnoticed among many marketers who do understand the need for content marketing as they court the attention and preference of digitally enabled, multi-screen empowered, and product savvy customers.
To implement this facet of digital/social strategy successfully, marketers need to become content creators. As publishers, brands quickly discover that content that works goes beyond grabbing attention, long the focus of branding, to delivering experiences.
Learn how to keep content relevant by developing a clear content marketing framework to address the right people at the right time, wherever they happen to be – in real time and over time.