During a cold call, it's not uncommon to get an objection or two from top decision makers. What you do with those objections can make or break a deal.
In "Handling Objections and Getting to Yes" Steve Richard will give you the tools to:
Understand what objections actually mean
Prevent objections all together
Overcome objections at the top of the funnel
Utilize insight selling to remove objections at the bottom of the funnel