Sales Acceleration Summit - This session is now available on demand: http://www.insidesales.com/events/2014/sales-acceleration-summit/mike-gerholdt-with-matt-bertuzzi-and-becky-webster
Those inside sales reps supporting the top of the funnel are the power users of any Salesforce instance. Yet making CRM work for them is an afterthought, at best.
In this session I’ll share several quick ideas for how Sales Leaders can remove extra clicks, streamline burdensome process, and add huge value for ADRs/BDRs/SDRs. This session is about hacking Salesforce to empower not encumber those reps working the top of the funnel. The goal is building a CRM that works for reps - not making reps work for it.