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Derek Sather - Drive 2-5x More Leads With Mobile Optimization

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Sales Acceleration Summit - This session is now available on demand: http://www.insidesales.com/events/2014/sales-acceleration-summit/derek-sather

Session Overview
In this session, you will learn:

- How you can influence your lead quality and quantity without setting a fire under marketing
- The first conversation you need to have after this conference- and with who
- The 3 reasons buyers are more hidden than ever before
- What sales calls have to do with the washroom
- Where all the leads went (hint: not into your database)
- Why five minute call backs are only Step-1 in optimizing contact rates
- The primary lever that adjusts inbound lead volume (it's not what you think)
- How your team can flood the pipeline and win more deals, without spending an extra minute on the phone, or in training.

Published in: Business
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Derek Sather - Drive 2-5x More Leads With Mobile Optimization

  1. 1. #SalesSummit | @derek_sather
  2. 2. #SalesSummit | @derek_sather Drive 2-5x more leads with no new campaigns Derek Sather Chief Revenue Officer, Mobify
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  11. 11. #SalesSummit | @derek_sather Monthly Revenues
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  21. 21. #SalesSummit | @derek_sather • Mobile optimized content pages and landing pages • Mobile-friendly emails (1 single screen) • Preview emails on a phone • Email template that reformats to a mobile screen • Share links to mobile-friendly content • Reformat content to be mobile-optimized • Marketing team needs to product bite sized assets
  22. 22. #SalesSummit | @derek_sather
  23. 23. #SalesSummit | @derek_sather Drive 2-5x more leads with no new campaigns Derek Sather Chief Revenue Officer, Mobify www.linkedin.com/in/dereksather @derek_sather dsather@mobify.com

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