Marketing in Digital Space-Module 4-Handling crisis in digital space
- 14. Takeaways
©Garima Jain
1. Understand how social media works and what (doesn’t) works on
social media
2. Get a moderation process in place and escalate/respond to any
issue as soon as possible after its occurrence
3. Respond to everything, do not delete anything (except spam)–
even negative comments.
4. Be sincere with your customers.