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In this presentation, Chris Matty from Versium describes the company's Real-Life Data Intelligence Platform.
"Versium aggregates and analyzes vast volumes of real life data, deriving actionable insights and enabling data driven applications.
LifeData: Billions of demographic, psycho-graphic and social-graphic data points on businesses and consumers that are created through real life actions and activities. Purchase interests, education level, family status, social behavior, etc. Versium gathers, indexes and analyses this data ultimately making it available to its partners.
In consumer marketing, LifeData allows ever-narrower segmentation of customers and therefore much more precisely tailored products or services. Greater real life insights about people and businesses enable optimized communication strategies. Sophisticated analytics can predict behavior and greatly improve decision-making. LifeData can make existing applications more intelligent and enable entirely new ones. Versium’s powerful data intelligence platform enables all of this and more."
Watch the presentation video: http://inside-bigdata.com/slidecast-versium-real-life-data-intelligence-platform/
Learn more at: http://versium.com