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INSEMTIVES is a FP7 collaborative project funded by through the grant number FP7-231181 under EU Objective 4.3. It brings together program computer scientists, software engineers, economists, social scientists and end-users from six European countries, coordinated by STI Innsbruck.

INSEMTIVES is about bridging the gap between human and computational intelligence and providing incentives for users to contribute to the massive creation of semantic content.

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  1. 1. 11/10/2009<br />www.insemtives.eu<br />1<br />INSEMTIVESIncentives for Semantics<br />www.insemtives.eu<br />http://blog.insemtives.eu<br />
  2. 2. Agenda <br />Idea<br />What<br />Why <br />How<br />Expected outcomes<br />Potential impact<br />Key facts<br />11/10/2009<br />www.insemtives.eu<br />2<br />
  3. 3. Idea<br />11/10/2009<br />www.insemtives.eu<br />3<br />Realizing the Semantic Web by encouraging millions of end-users to create semantic content.<br />
  4. 4. What<br />Bridging the gap between human and computational intelligence in semantic content authoring.<br />Methodologies, methods, tools for the large-scale creation of semantics<br />Driven by ideas from incentive theory and participatory design.<br />Optimally combine human input and automatic techniques. <br />Wide range of content types (text, multimedia, Web services).<br />Case studies addressing the most important issues of semantic content creation projects.<br />11/10/2009<br />www.insemtives.eu<br />4<br />
  5. 5. 11/10/2009<br />www.insemtives.eu<br />5<br />Why<br />More and more information is available on the Web. The information overflow is un-manageable.<br />Semantic technologies help to make sense of this huge amount of information. <br />BUT: Many tasks related to semantic content creation are human-driven and can not be carried out automatically. <br />Limitedinvolvement of users in the Semantic Web.<br />Incentive structures are not in place for semantic content authoring.<br />
  6. 6. The Web 2.0 experience<br />Altruism<br />Reciprocity (tags: Organisation, Reuse)<br />Reputation<br />Competition <br />Belonging to a community, a common goal<br />Autonomy, freedom<br />Attracting attention<br />Self Portaits (Facebook)<br />Social Component<br />(Kuznetsov, 2004; Marlow et al, 2006)<br />The impact of incentives can be exemplified on popular Web 2.0 platforms<br />
  7. 7. 11/10/2009<br />www.insemtives.eu<br />7<br />How<br />
  8. 8. How (cont‘d)<br />11/10/2009<br />www.insemtives.eu<br />8<br />WPs 5-7<br />WP 8 Dissemination & Exploitation<br />WP3<br />WP 9 Management<br />WP4<br />WPs 1-2<br />
  9. 9. 11/10/2009<br />www.insemtives.eu<br />9<br />Expected outcomes<br />A unified methodology for authoring semantic data.<br />Incentive mechanisms for semantic content creation.<br />Design guidelines for tools.<br />
  10. 10. 11/10/2009<br />www.insemtives.eu<br />10<br />Expected outcomes (cont)<br />Models and methods for the creation of lightweight, structured knowledge.<br />Bootstraping through the extraction of contextual knowledge.<br />Converge of semantics.<br />Linking semantic content.<br />Semantic search.<br />
  11. 11. 11/10/2009<br />www.insemtives.eu<br />11<br />Expected outcomes (cont)<br />A semantic content management platform for the storage and retrieval of user-generated content, including methods for supporting the lifecycle of this content.<br />
  12. 12. 11/10/2009<br />www.insemtives.eu<br />12<br />Expected outcomes (cont)<br />A toolkit implementing guidelines and incentive mechanisms for ontology development and annotation of different types of media. <br />Generic games toolkit and games.<br />Semi-automatic annotation tools.<br />Bootstrapping tools.<br />Search and navigation tools.<br />
  13. 13. Expected outcomes: an example<br />11/10/2009<br />www.insemtives.eu<br />13<br />
  14. 14. 11/10/2009<br />www.insemtives.eu<br />14<br />Expected outcomes (cont)<br />3 case studies for evaluation of INSEMTIVES technology in real-world settings.<br />Different types of communities of users.<br />Different types of information items.<br />Different types of semantic content.<br />
  15. 15. OKEnterprise<br />In corporate environments, important information is often lost.<br />Okenterprise is a social network for corporate knowledge management in Telefonica. <br />We will apply INSEMTIVES technology to this network in order to generate and share new knowledge among co-workers.<br />11/10/2009<br />www.insemtives.eu<br />15<br />
  16. 16. Virtual worlds <br />Media producers and companies face the lack of reliable metadata for the huge collections of assets they produce.<br />In this case study, we will apply incentive methods to the virtual world “Tiny planets” to semi-automate the creation of descriptive metadata.<br />11/10/2009<br />www.insemtives.eu<br />16<br />
  17. 17. Web service annotation<br />The lack of rich descriptions beyond their current syntactical interface hampers the automatic retrieval of Web services on the Internet. <br />The case study will apply INSEMTIVES technology to facilitate user-provided annotation of Web services.<br />11/10/2009<br />www.insemtives.eu<br />17<br />
  18. 18. 11/10/2009<br />www.insemtives.eu<br />18<br />Potential impact<br />Massive amounts of useful semantic content which can enable the uptake of semantic technology through the development of application producing real added value for the Semantic Web and for industrial adopters.<br />Production of digital resources easier and more cost-effective<br />Enhanced search of digital resources<br />Case studies solving real world problems<br />PGP: multimedia annotation <br />Seekda: annotation of Web services<br />Telefonica: semantically enhanced corporate knowledge management<br />
  19. 19. 11/10/2009<br />www.insemtives.eu<br />19<br />Potential impact: the same example<br />50 users playing games 24/7 for 6 months.<br />216,000 hours (50 * 24 * 180), hourly rates of 10€ 2 million € investment.<br />4 modeling decisions per 2 minutes game  12 milion modeling decisions in 6 months (216,000 * 60 = 12,960,000).<br />
  20. 20. Key facts<br />2009 – 2012<br />Budget: 4.3 MEuro<br />7 Partners<br />STI Innsbruck, University Innsbruck, Austria<br />University of Trento, Italy<br />Peppersghost Productions, UK<br />Telefonica, Spain<br />Seekda, Austria<br />OntoText, Bulgaria<br />University of Siegen, Germany<br />11/10/2009<br />www.insemtives.eu<br />20<br />
  21. 21. 11/10/2009<br />www.insemtives.eu<br />21<br />INSEMTIVESIncentives for Semantics<br />www.insemtives.eu<br />http://blog.insemtives.eu<br />