Activating a neighbourhood in the making
When Carlsberg Brewery closed down its factory and moved its beer production to Fredericia, it offered up
the opportunity for a new temporary urban zone, while plans for the new Carlsberg Byen neighbourhood
were being finalized. In collaboration with Keinicke & Overgaard, Urgent.Agency produced two
prize-winning temporary installations for the citizens of Copenhagen.
Pop-up diplomacy with the Swiss Embassy
Together with the Swiss Embassy, Urgent.Agency developed the concept for “The Open Embassy” – a rare attempt at
combining the world of diplomacy and traditional embassy practice with event-based cultural, artistic and business ex-
change. We came up with a visual identity to support this brand-new concept, as well as visual concepts and formats
that support new ways of thinking diplomacy.
Exploring shared living
Together with SPACE10 we have collaborated to explore the future of
shared living, and put it into words and pictures in the publication IMA-
GINE – Exploring the brave new world of shared living.
Planning for children in LEGO’s hometown
What is a truly playful city? Presenting a radical answer to this question, Bjarke Ingels Group and Urgent.Agency
have fostered an urban vision that puts children and play squarely at the centre of urban design.