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Construire Une Architecture d’Information
 adaptée au Mobile – ParisWeb 2017

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Pensez-vous vraiment qu’une utilisatrice qui regarde une série en ligne tout en cherchant les horaires d’ouverture de votre magasin sur son mobile a tout son temps et surtout toute sa capacité de concentration à vous accorder ?
Dans un monde multitâche et multi-écrans, permettre d’accéder facilement et rapidement aux informations essentielles d’une page devient crucial. Et lorsque l’on travaille sur des pages de plus en plus surchargées avec des contenus complexes, prioriser ses contenus est rarement facile.
Dans cet atelier, nous verrons différentes méthodes et exercices de conception qui vous permettront d’arriver à construire plus facilement votre architecture d’information et prioriser les contenus en fonction des différentes tailles de médias.

Le transcript est disponible ici https://blog.stephaniewalter.fr/architecture-information-optimisation-mobile/

Published in: Design
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Construire Une Architecture d’Information
 adaptée au Mobile – ParisWeb 2017

  1. 1. Une Architecture d’Information
 adaptée au Mobile.  ParisWeb 2017 — Stéphanie Walter
  2. 2. UI & UX designer. Mobile enthusiast Pixel and CSS Lover. à Luxembourg chez www.stephaniewalter.fr @WalterStephanie Illustration by Laurence V.
  3. 3. https://speakerdeck.com/ stephaniewalter
  4. 4. Connaître et comprendre ses utilisatrices et utilisateurs
  5. 5. Un accès selon leurs conditions Source : Mobile Behavior Report (2014)
  6. 6. Un besoin de fonctionnalités identiques quelque soit l’appareil utilisé Source : The New Multi-screen World: Understanding Cross-platform Consumer Behavior (2012)
  7. 7. “ “ Capital One a découvert que 96% de leurs utilisatrices et utilisateurs abandonnent leur site mobile dédié car il n’offre qu’une infime partie des contenus proposés sur le desktop. Responsive Web Design Podcast
  8. 8. “ “ Beaucoup d’entreprises; de Microsoft à Financial, Retail, Quartz n’ont trouvé que peu de différences entre le comportement des utilisatrices et utilisateurs sur mobile et sur desktop. Karen Mcgrane – Going Responsive
  9. 9. Votre recherche, vos données Obtenez des données sur VOS utilisatrices et utilisateurs pour mieux pouvoir prioriser les contenus en fonction de LEURS besoins : • Interviews utilisateur; • Personas ou empathy maps; • User journey maps; • User flows; • Données d’Analytics; • Etc.
  10. 10. Définir des objectifs
  11. 11. Vous ne pourrez PAS vous occuper de toutes les pages en une seule fois, il va falloir faire des choix : don’t panic !
  12. 12. • Les plus longues • Les plus complexes • Celles à fort taux de conversion actuel • Celles dont tu veux augmenter le taux de conversion Définir les pages à retravailler en priorité
  13. 13. Pour chaque page choisie, définir le ou les objectifs principaux de nos utilisatrices et utilisateurs.
  14. 14. http://inpx.it/parisweb2017
  15. 15. Définissez l’objectif principal de la page produit.
  16. 16. Réaliser un Inventaire de Contenus
  17. 17. Identifier et lister les différents modules de contenus nécessaires pour atteindre les objectifs fixés de chaque page.
  18. 18. Inventaire en listes 
 (ou tableau)
  19. 19. Inventaire sur screenshots du site
  20. 20. Exemple de découpe modulaire Karen Mcgrane – Going Responsive
  21. 21. Inventaire sous forme de 
 Post-it®
  22. 22. C’est aussi le moment de jeter un oeil aux contenus des concurrents (ou sites du même domaine).
  23. 23. Listez les différents contenus de la page produit : un module de contenu par Post-it® (on ne traitera pas la navigation et le pied de page)
  24. 24. Prioriser les contenus
  25. 25. Décisions de module “Mobile First” On part du plus petit dénominateur commun et on enrichit l’interface et le contenu au fur et à mesure.
  26. 26. L’étape suivante : prioriser les modules les uns par rapport aux autres sur la page.
  27. 27. La colonne de Post-it® De haut en bas, du plus au moins important
  28. 28. Reprenez vos Post-it® et ordonnez-les sur le mur en une colonne, du plus important en haut au moins important en bas.
  29. 29. Sites complexes : prioriser une 1e fois en 3 sous groupes “Indispensables”, “Utiles”, “Nice to have”
  30. 30. Plus « linéaire », moins flexible, mais un peu plus rapide, elle permet de comparer rapidement. Priorisation en tableau
  31. 31. Design et hiérarchie d’éléments
  32. 32. Le manque de hiérarchie mène à la confusion à gauche l’ancienne version avec les outils classés - à droite la nouvelle avec tous les outils au même niveau
  33. 33. Hiérarchisation visuelle des contenus Couleur de l’élément ( de fond/ de texte)
  34. 34. Hiérarchisation visuelle des contenus Taille de l’élément sur la page
  35. 35. Hiérarchisation visuelle des contenus Emplacement de l’élément sur la page
  36. 36. Hiérarchisation visuelle des contenus Gestion des blancs autour de l’élément
  37. 37. Hiérarchisation visuelle des contenus Choix typographiques (graisse, taille, couleur)
  38. 38. Contenus à la demande Les contenus qui ont une priorité plus faible sur mobile peuvent être chargés à la demande.
  39. 39. Affichage du module en fonction de la taille disponible Des onglets sur grand écran peuvent par exemple devenir un accordéon sur petit écran.
  40. 40. Sketching de chorégraphie de contenus
  41. 41. À partir de votre colonne de Post-it®, vous avez plus ou moins déjà la structure pour le mobile.
  42. 42. Chorégraphie de contenus - zoning rapide
  43. 43. Chorégraphie de contenu sur papier Le papier reste un outil pratique et rapide pour communiquer la chorégraphie de contenu à la personne en charge de l’intégration.
  44. 44. À partir de votre priorisation de contenus, proposez un zoning papier mobile puis écran de bureau.
  45. 45. En résumé • Comprendre ses utilisateurs • Décider des pages à traiter • Définir le ou les objectifs de chaque page • Réaliser un inventaire des contenus • Prioriser les différents contenus dans une optique “mobile first” • Construisez vos zoning et wireframes multi écran.
  46. 46. www.stephaniewalter.fr @WalterStephanie Illustration by Laurence V. Attribution-NonCommercial-NoDerivs 3.0 France (CC BY-NC-ND 3.0 FR)

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