1
2013 – Jan
By: Ahmed Taha
 Marketing Basics
› Segmentation
› Targeting
› Positioning
 References.
2
3
 Segment
 Target
 Position
* Required 4
 Segmentation
› Demographics segmentation
 Income, Population, Age, Gender
› Psychographic segmentation
 attitudes, Val...
 Segmentation Continue
› Behavior segmentation
 Whether they buy or not, use or not
 usage rates: heavy , medium , ligh...
 Target
› Current Segment Size and potential growth
› Potential Competition
› Feasibility and Compatibility
* Required 7
 Position
› Attribute or benefit
› Quality and Price
› Use or User
› Competition
* Required 8
9
 Global Marketing 5th Edition
10
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Marketing basics

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Give a basic Idea about Marketing concepts mainly STP and basic description of each

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Marketing basics

  1. 1. 1 2013 – Jan By: Ahmed Taha
  2. 2.  Marketing Basics › Segmentation › Targeting › Positioning  References. 2
  3. 3. 3
  4. 4.  Segment  Target  Position * Required 4
  5. 5.  Segmentation › Demographics segmentation  Income, Population, Age, Gender › Psychographic segmentation  attitudes, Values, LifeStyle * Required 5
  6. 6.  Segmentation Continue › Behavior segmentation  Whether they buy or not, use or not  usage rates: heavy , medium , light , nonuser  user status : potential, non user, ex-user, regulars, first time, user of competitors › Benefit segmentation › Ethnic segmentation  Hispanic , African American * Required 6
  7. 7.  Target › Current Segment Size and potential growth › Potential Competition › Feasibility and Compatibility * Required 7
  8. 8.  Position › Attribute or benefit › Quality and Price › Use or User › Competition * Required 8
  9. 9. 9
  10. 10.  Global Marketing 5th Edition 10

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