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How to be an effective Innovation Games Observers


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This presentation provides advice that facilitators can give to Observers to help them improve their effectiveness.

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How to be an effective Innovation Games Observers

  1. 1. Innovation Through Understanding® 1 Innovation Games® For Customer Understanding The Innovation Games® Company, Inc. Copyright © 2013 by Luke Hohmann
  2. 2. 2 Introduction The purpose of this deck is to help prepare Observers to help create a high-impact result in an Innovation Games® session. Simply put: You’re job is to Observe. Take good notes. Don’t inject your opinions into the process. We’ll have time for opinions when we’re post- processing results.
  3. 3. 3 2 – 6 mon 1 wk6 - 12 wks 1 – 3 wks1 – 2 wks Innovation Game Production Process Process Game Results Send Letter to Participants Phase One Five W’s Phase Two Invite & Prep Final Prep Process Observer Note Cards (same/next day) Action!Preparing Playing Post-Processing Although your role as an Observer is primarily associated with the day of the event, you should know that producing a successful Innovation Games event typically takes several months of planning.
  4. 4. 4 The Innovation Games® Team Role Description Greeter Greets participants, invites them into the session, establishes a warm rapport. Typically the “executive” who “owns” the offering that is the subject of the game. Facilitator(s) Facilitators guide participants through the games, answering questions, and if necessary making real-time adjustments to the game plans in order to best realize the goals of the session. We prefer that only facilitators answer questions to maintain consistency in the answers. Helper “gopher” for the facilitator. Is ready, willing, and able to help with anything that might be needed. Observers Observers watch participants, taking notes on index cards. These cards will be collected and processed after the session. Observers should refrain from speaking with participants. Photographer One observer should be the designated photographer, taking lots and lots of photos of the event.
  5. 5. 5 Organizing The Team • We recommend cross-functional teams so that we can have different perspectives on the session results. • Sources for Observers include: – Technical support – Development / Engineering – Channel partners – Sales and Marketing
  6. 6. 6 How to Be a Good Observer • Write down anything you hear or see that you think is important – Verbal: What do users say? – Non-verbal: How do users react? • Quotes, body language, etc. • Write one observation per card in a way that allows each card to “stand- alone”
  7. 7. 7 Observer Do’s and Don’ts’s DO • Identify who said what: Donna agreed with Satish that API versioning is critical to CIOs • Maintain your energy and focus. Observing can be hard work. Let us know if you need a break. DON’T • Use your laptop or phone • Make interpretations: The daily reminders should be thrown out because Group 3 hates them. • Judge the participants: Jaime obviously has unrealistic weight-loss goals, so why should we listen to him? • Join the group to “help” or “fix something” or “just explain a little” Portions from Nancy Frishberg, Ph.D.
  8. 8. 8 • A chance for your team to capture their insights while fresh • Group according to logical categories • Prioritize: what is most important? • Include all cards (negative and positive) • Examine each observation • Questions – Are there any trends? – Is proposed solution viable? Analyzing Observer Note Cards
  9. 9. 9 Contact Information We’d love to hear from you! Contact us at: Innovation Through Understanding®
  10. 10. 9 Contact Information We’d love to hear from you! Contact us at: Innovation Through Understanding®