Practical Cloud - Stephen Betts (Avanade)


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Presentation by Stephen Betts (Avanade) at "MSDN Presents: Windows Azure Platform" Event (Apr 13, 2010) .

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  • Cloud Computing Can Cut Costs, Yet Executives Perceive Inherent Security RisksExecutives around the globe are facing a conundrum. In the midst of widespread economic turmoil, decision-makers must reduce costs and widely recognize cloud computing as a viable way to reduce capital expenditures and operational costs. But they are unwilling to switch from internally owned and managed IT systems to cloud computing technologies due to perceived fears. In so doing, these leaders are inadvertently missing the potential business benefits of cloud computing. Cloud enables companies to be more responsive. In a fast-paced, rapidly evolving global economy, the ability to respond quickly to the needs of customers, markets and opportunities represents a significant market differentiator. Cloud offers access to technologies that help companies connect. This drives deeper and more effective relationships with partners and customers. Cloud computing enables specialization. By tapping technologies available as a service instead of owning and managing all IT systems, companies can invest more of their time and resources in focusing on what truly differentiates them in the marketplace.
  • What the cloud means?Fundamental change in how IT services are provisioned and consumedEasier to outsource and specializeDistribute risk and focus on the coreTurns capital expenditure into operational expenditureImproves time to market; reduces entrance and exit costsDistributed on demand infrastructure and accessPortfolio Assessment – Help clients identify, quantify and rationalize cloud opportunities. Final deliverable is a report containing guidance on the approach to use for selecting on-premise vs. hosted vs. cloud and matrix of the applications analyzed.Application Assessment – Analyze a single application for suitability and opportunity to re-platform or migrate to Azure. Deliverables of this service include a detailed analysis of the application, a vision/scope and approach document, and an estimate to complete the work.Application Re-Platform – “Lift and shift” a client’s their existing application onto Azure. Applicable when clients simply want to get an existing application out of their data center and onto a cloud platform without investing in re-architecting to take advantage of cloud-specific benefits. Application Build/Migration –Build a new client application or re-architect a client’s existing application to not only run on, but fully leverage Windows Azure. This approach enables applications to leverage cloud-specific capabilities such as on-demand elasticity, stateless operations, and federated identity.Community Applications – Build 1:few applications for clients to offer into their partner community/eco-system. Scenarios for this type of application include medical research, supply chain integration, or payment clearinghouses as examples. These applications allow organizations to share data and participate in processes across boundaries seamlessly.SaaS Offerings – Build industry solutions that Avanade and/or Accenture sells on a pay- per-use basis. Examples might include Claims Components, Connected Commerce, Digital Marketing, Property Management, and the Fare Card Management solutions.ISV Offerings –This service targets a small, strategic group of ISV’s who wish to enter the SaaS marketplace but may lack the technical skill, delivery capacity or business model understanding to do so. Our role here will include solution delivery, but may also involve operating the SaaS business on their behalf. An example of this would be offering non-production SAP environments on Azure (with or without Accenture’s industry offerings on top of SAP).Creates new markets and new competitors
  • In a business environment filled with an increasing number of competitors, companies need to differentiate themselves more than ever. One way for them to accomplish this involves focusing on their core expertise – what they do best. Management consultant Geoffrey A. Moore emphasized the importance of focusing on a company’s “core” in his best-selling book, Dealing with Darwin. In that book, Moore stressed how essential it was to understand the difference between core and context. For Moore, the core represented whatever a company does better than anyone. Everything else needs to be viewed as “context” and how it can help the core achieve and maintain its competitive edge. Some of what is considered context – things that support a business but do not contribute to its core differentiation – might be prime candidates for cloud computing. By sending certain functions cloud-ward, businesses can focus more on the core – product innovation, customer relationships, strategic business growth initiatives, and more. It can allot more valuable time, resources and attention to specializing in its core area. Cloud makes exploration and entry into new geographic markets and product segments faster, cheaper and less risky. And dedicated resources can be shifted from the mundane to focus on innovation.More than two-thirds of the respondents in Avanade’s global cloud computing survey said the cloud would allow them to react more quickly to market conditions and competitors. And 70% of the survey respondents indicate that cloud would improve their ability to be more flexible. All this allows a company to focus on what it does well, while improving technology performance onsite. From a technology standpoint, cloud computing offers companies new opportunities. And it allows some of its IT risk to be shared by a third party.
  • Practical Cloud - Stephen Betts (Avanade)

    1. 1. Practical CloudYour Guide to Getting Started<br />Stephen Betts - CTO, SE Asia<br />Sanju Sunny – Manager – A&I<br />13-Apr-2010<br />
    2. 2. Agenda<br />Cloud Analysis and Research<br />Our Definition of Cloud and Microsoft Cloud Options<br />Getting Started In The Cloud<br />Case Studies<br />Solution Offerings<br />Demo<br />2<br />
    3. 3. Cloud Analysis & Research<br />
    4. 4. Avanade Research Findings: Executive insights on cloud computing<br />Clear mandate to cut the cost of doing business <br />Technology investments seen as one way to reduce costs<br />Decision-makers widely recognize cloud computing as a viable way to reduce capital and operational expenditures and do not view the cloud as just the latest IT hype <br />They also prioritized business values associated with a move to cloud computing, such as being more flexible, reacting to market conditions, and focus on core business<br />Avanade 2009 global survey of cloud computing<br />4<br />
    5. 5. Avanade Research Findings:Despite Recognized Value, Many Concerns<br />Of the organizations surveyed, 61 percent say they are not leveraging cloud computing in any form<br />84 percent of those respondents have no plan to adopt cloud computing in the next 12 months<br />Perceived fear over security and loss of control overwhelmingly cited as primary obstacle<br />5<br />
    6. 6. Avanade Research Findings:The Adoption Gap is Closing<br />Clear shift as companies begin to plan and test the use of cloud computing<br />In January 2009, 54 percent had no plans to use cloud computing within 12 months, but in September 2009, that number fell to 36.5 percent<br />6<br />
    7. 7. Avanade Research Findings:Companies Turning to Hybrid Approach<br /><ul><li>Less than 5 percent of respondents are adopting a cloud-only model
    8. 8. More than half of companies are moving to a hybrid approach that combines cloud and internally owned systems</li></ul>7<br />
    9. 9. 100%<br />Customer Relationship Management<br />Business<br />Intelligence<br />52%<br />Email<br />Collaboration<br />47%<br />45%<br />45%<br />SaaS Trends<br />
    10. 10. versus<br />Perception<br />Experience<br />Respondents appear to be disconnected between their perceptions and actual experience with SaaS technologies<br />90%<br />65%<br />report their deployments as successful yet 54% would have seriously investigated cost & benefits further before deployment of SaaS-based applications<br />of companies report having generated a reasonable return on their SaaS investment <br />
    11. 11. Our Definition of Cloud<br />
    12. 12. Bringing Clarity Out of Complexity:Defining Cloud Computing<br />“Avanade defines cloud computing as enabling and delivering computing services – compute power, data storage, network bandwidth, and application software – over a network on an as-needed basis”<br />11<br />
    13. 13. Taxonomy of Cloud Computing<br />Business Process Outsource (BPO)<br />Accenture, Computer Science Corp, EDS, …<br />Software as a Service (SaaS)<br />Salesforce, Google Docs, Zoho, …<br />Cloud Services<br />Amazon, PayPal, …<br />Platform as a Service (PaaS)<br />Google App Engine,, ….<br />Cloud<br />Infrastructure as a Service (IaaS)<br />Amazon EC2/S3, RackSpace, VMWarevCloud<br />Private Cloud<br />Amazon VPC, …<br />Data Center<br />On Premise, Hosting Provider, Cloud <br />12<br />
    14. 14. Taxonomy of Cloud Computing<br />Accenture BPO<br />Finance and Accounting, Procurement, Learning…<br />Business Process Outsource (BPO)<br />Accenture, Computer Science Corp, EDS, …<br />Windows Azure Platform<br />Windows Azure,<br />SQL Azure,<br />AppFabric,<br />Live Services<br />Microsoft BPOS<br />Exchange, OCS, SharePoint, LiveMeeting, CRM<br />Avanade Online Services<br />CRM, Digital Marketing, …<br />Software as a Service (SaaS)<br />Salesforce, Google Docs, Zoho, …<br />Cloud Services<br />Amazon, PayPal, …<br />Platform as a Service (PaaS)<br />Google App Engine,, ….<br />Cloud<br />Elastic Datacenter<br />Hyper-V,<br />System Center<br />Infrastructure as a Service (IaaS)<br />Amazon EC2/S3, RackSpace, VMWarevCloud<br />Private Cloud<br />Amazon VPC, …<br />Data Center<br />On Premise, Hosting Provider, Cloud <br />13<br />
    15. 15. Getting Started In The Cloud<br />
    16. 16. Getting Started in the Cloud: On-premise vs. Co-location vs. Cloud<br />“Packaged”<br />Application<br />An application that I buy “off the shelf” and run myself<br />Hosted <br />“Packaged”<br />An application that I buy “off the shelf” and run at a host provider<br />“Software as a Service”<br />A hosted application that I buy from a vendor<br />Buy<br />Self-Hosted “Home-Built”<br />An application that I develop and run myself<br />Hosted <br />“Home-Built”<br />An application that I develop myself but run at a host provider<br />Cloud Platform<br />An application that I develop myself but run in the cloud<br />Build<br />On-premise<br />Cloud<br />15<br />
    17. 17. 16<br />All acceptable options (trade-off)<br />“Packaged”<br />Application<br />An application that I buy “off the shelf” and run myself<br />Hosted <br />“Packaged”<br />An application that I buy “off the shelf” and then run at a host provider<br />“Software as a Service”<br />A hosted application that I buy from a vendor<br />Buy<br />Maximum Control<br />Self-Hosted “Home-Built”<br />An application that I develop and run myself<br />Hosted <br />“Home-Built”<br />An application that I develop myself, but run at a host provider<br />Cloud Platform<br />An application that I develop myself, but run in the cloud<br />Maximum Economy of Scale<br />Build<br />On-premise<br />Cloud<br />
    18. 18. Getting Started in the Cloud: Identifying Cloud Opportunities<br />Batch and Data Intensive Applications<br /><ul><li> One-off applications that don’t rely on real-time response
    19. 19. Data and high performance intensive applications (financial risk modeling, simulation, data compression, graphics rendering…)
    20. 20. New back-office applications</li></ul>Business Continuity (Storage)<br /><ul><li> Extensive storage
    21. 21. Backup and recovery</li></ul>Easy<br />Software <br />Development and Testing<br /><ul><li> Software development and testing environment
    22. 22. Performance Testing
    23. 23. Non production projects
    24. 24. R&D activities
    25. 25. Reduced time to market</li></ul>Ease of Implementation<br />Desktop Productivity<br /><ul><li> Web 2.0 applications
    26. 26. Workgroup applications
    27. 27. Office suites
    28. 28. Email and calendaring</li></ul>Peak Load Demands<br /><ul><li> New business activities
    29. 29. Applications w/ peak-loads
    30. 30. Seasonal websites
    31. 31. Applications with
    32. 32. scalability needs</li></ul>Sensitivity<br /><ul><li> Mission critical applications
    33. 33. Regulation-protected data (HIPAA, SOX, PCI…)</li></ul>Legacy<br /><ul><li> Specific existing infrastructure
    34. 34. Complex legacy systems</li></ul>Hard<br />High Value<br />Value to the Enterprise<br />
    35. 35. Getting Started in the Cloud: “Massive Enterprise” Example<br />“Packaged”<br />Application<br />Hosted <br />“Packaged”<br />“Software as a Service”<br />Buy<br />ERP<br />“Too costly to run this myself, but I’ve made too many customizations.”<br />Issue Tracking<br />E-mail<br />“Home-Built”<br />Application<br />Hosted <br />“Home-Built”<br />Cloud Platform<br />HR System<br />Molecule Research<br />Build<br />Clinical Trial<br />On-premise<br />Cloud<br />18<br />
    36. 36. Getting Started in the Cloud: “Massive Enterprise” Example<br />“Packaged”<br />Application<br />Hosted <br />“Packaged”<br />“Software as a Service”<br />Buy<br />ERP<br />Issue Tracking<br />“CRM and e-mail are commodity services – they have no customizations, and it’s cheaper for someone else to run these.”<br />E-mail<br />“Home Built”<br />Application<br />Hosted <br />“Home Built”<br />Cloud Platform<br />HR System<br />Molecule Research<br />Build<br />Clinical Trial<br />On-premise<br />Cloud<br />19<br />
    37. 37. Getting Started in the Cloud: “Massive Enterprise” Example<br />“Packaged”<br />Application<br />Hosted <br />“Packaged”<br />“Software as a Service”<br />Buy<br />ERP<br />Issue Tracking<br />E-mail<br />Hosted <br />“Home Built”<br />“Home-Built”<br />Application<br />Cloud Platform<br />“I can’t afford to maintain this old HR application written in VB – it’s driving me mad!”<br />HR System<br />“But due to privacy issues, I prefer to keep my HR data on-premise.”<br />Molecule Research<br />Build<br />Clinical Trial<br />On-premise<br />Cloud<br />20<br />
    38. 38. Getting Started in the Cloud: “Massive Enterprise” Example<br />Hosted <br />“Packaged”<br />“Packaged”<br />Application<br />“Software as a Service”<br />Buy<br />ERP<br />Issue Tracking<br />E-mail<br />HR System<br />Hosted <br />“Home-Built”<br />“Home-Built”<br />Application<br />Cloud Platform<br />“I wish I had access to cheaper compute and storage when I need it.”<br />Molecule Research<br />Build<br />Clinical Trial<br />On-premise<br />Cloud<br />21<br />
    39. 39. Getting Started in the Cloud: “Massive Enterprise” Example<br />Hosted <br />“Packaged”<br />“Packaged”<br />Application<br />“Software as a Service”<br />Buy<br />ERP<br />Issue Tracking<br />E-mail<br />HR System<br />Hosted <br />“Home-Built”<br />“Home-Built”<br />Application<br />Cloud Platform<br />“THIS is where I want to spend my IT resources – I’m going to double down on this application!”<br />Molecule Research<br />Build<br />Clinical Trial<br />On-premise<br />Cloud<br />22<br />
    40. 40. Getting Started in the Cloud: “Massive Enterprise” Example<br />Hosted <br />“Packaged”<br />“Packaged”<br />Application<br />“Software as a Service”<br />Buy<br />ERP<br />Issue Tracking<br />E-mail<br />HR System<br />Hosted <br />“Home-Built”<br />“Home-Built”<br />Application<br />Cloud Platform<br />Molecule Research<br />Build<br />Clinical Trial<br />On-premise<br />Cloud<br />23<br />
    41. 41. Getting Started in the Cloud: “Massive Enterprise” Example<br />Hosted <br />“Packaged”<br />“Packaged”<br />Application<br />“Software as a Service”<br />Buy<br />ERP<br />Issue Tracking<br />E-mail<br />HR System<br />“Run On-Premise”<br />Control SLA of Applications<br />Hosted <br />“Home-Built”<br />“Home-Built”<br />Application<br />Cloud Platform<br />Molecule Research<br />Build<br />Clinical Trial<br />On-premise<br />Cloud<br />24<br />
    42. 42. Getting Started in the Cloud: “Massive Enterprise” Example<br />Hosted <br />“Packaged”<br />“Packaged”<br />Application<br />“Software as a Service”<br />ERP<br />Issue Tracking<br />“Home-Built”<br />Control Features of Applications<br />E-mail<br />HR System<br />Hosted <br />“Home-Built”<br />“Home-Built”<br />Application<br />Cloud Platform<br />Molecule Research<br />Clinical Trial<br />25<br />
    43. 43. Case Studies<br />
    44. 44. Konecranes, a global manufacturer operating in more than 400 locations, needed to harmonize their business communications and collaboration systems to realize the vision of one global company.<br />Results<br />Unified Communications as a Cloud Service Yields High Return for Manufacturer<br />Business Situation<br />Solution<br />Konecranes turned to Avanade to help deliver a global Unified Communication system. By exploring multiple scenarios, leveraging Avanade’s Business Benefits Calculator and Estimating Model, it was determined that the most beneficial option, both from a financial and functional perspective, was to provide Unified Communications as a Cloud service to the client’s 8000 employees.<br />By migrating email services and adding functionality such as chat, conferencing, presence and project workspaces provided by the Microsoft BPOS-S cloud service, Konecranes will receive an estimated return of 7.5M€ in 3 years. The system is also easily extendable to customers, partners, suppliers and future acquisitions to further improve collaboration across groups<br />
    45. 45. Swiftly Reduce Costs with Enterprise Deployment in Less than 4 months<br />Business Situation<br />This company’s corporate intranet was housed on a content management platform that was not longer supported by the software publisher.  Capturing, organizing and sharing over 90,000 assets, artifacts and documents for use by thousands of employees is mission critical.<br />FinancialServices<br />Solution<br />Microsoft and Avanade collaborated to build a new portal solution using Sharepoint hosted in the cloud using Microsoft Online Services. The solution includes a secondary disaster recovery data center,  self-service site creation and document recovery, secure 128-bit encryption with in-line virus scanning, and leverages the organizations single sign-on capability.<br />Results<br />In addition to a project savings of $2.3M over three years—half of which delivered in year 1—this solution significantly improves their technology underpinnings. <br />28<br />
    46. 46. Origin Digital, industry leader in live IP broadcasts, on-demand publishing, and portal produc­tion, wanted to create a more scalable transcoding workflow environment that delivered the same high performance its customers enjoyed but with lower operating expense, easier management, and without requiring additional capital expenditures for underutilized resources. <br />Results<br />Mission Critical Application Elevated to the Cloud<br />Business Situation<br />Solution<br />Working with Avanade, Origin Digital built its Cloudcoder application, using the Microsoft Visual Studio® 2008 develop­ment system with Azure and SQL Azure, in about two months. The Cloudcoder integrates into the Origin Digital central management platform while offloading much of the processing to the cloud. Customers upload digital files to the Origin Digital network, and the Odaptor calls the Cloudcoder service, which trans-codes the file. <br />By building the Cloudcoder on the Windows Azure platform, Origin Digital gained real-time scalability, and reduced administration, time-to-market, and costs. We’re seeing significant reductions (in some cases ½) in computing resource cost for comparable workflows by using the Cloudcoder running on Windows Azure.<br />
    47. 47. Next Steps<br />
    48. 48. Getting Started in the Cloud: Steps to Make your Plans Actionable and Valuable<br />31<br />Explore cloud-based offerings<br />Are there solutions to problems you face today where cloud might be a viable answer?<br />Take on a small cloud project to gain experience<br />Pursue a pilot<br />Identify 1 or 2 projects where cloud offers business value<br />Investigate costs<br />Compare the TCO of your more mature applications, such as e-mail or collaboration, to today’s SaaS offerings<br />Build a road map<br />Undertake an application portfolio assessment<br />
    49. 49. Microsoft Online<br />Valued at $21,000<br />Inputs<br /><ul><li>Customer’s current costs based on 140 inputs
    50. 50. Detailed accounting of current technology
    51. 51. Interviews with stakeholders
    52. 52. 18 month technology plans
    53. 53. 18 month business plan</li></ul>Goal<br />Customers will develop an understanding of the value story associated with adopting cloud technologies and document the financial components of their current state and future state BPOS.<br />Outcome<br />Outputs<br /><ul><li>Solution Fit Assessment
    54. 54. Avanade Economic Model
    55. 55. Migration Impact Assessment
    56. 56. Enhanced Customer Knowledge of BPOS
    57. 57. Next Step Plans
    58. 58. Confirm alignment of cloud-computing the technology and business plans
    59. 59. Document the financial components in preparation for a business case
    60. 60. Understand the impact of migration, and develop a migration strategy
    61. 61. Speak with other customers regarding their experiences and lessons learned</li></ul>32<br />
    62. 62. Email<br />Sharepoint<br />Get customers hands-on with Microsoft Online and Avanade Pilots. <br />We maintain 2500 seats of Microsoft Online to support customers and allows for extended pilot scenarios.<br />5 days*<br />5 days*<br />to an operational ExchangeOnline environment and can include:<br /><ul><li>directory synchronization
    63. 63. mail-flow
    64. 64. post-pilot message retention plan
    65. 65. mobile support</li></ul>to an operational SharePoint Online environment and can include:<br /><ul><li>multiple sites
    66. 66. enablement site to help customer learn the technology
    67. 67. sample workspaces based on Avanade delivered solutions
    68. 68. customer branding and design</li></ul>* Avanade requires materials to be complete prior to the start of the pilot<br />
    69. 69. Avanade Offers for Azure<br />Assessment <br />Proof of Concept<br /><ul><li>Identify high-level requirements for Proof of Concept (“PoC”).
    70. 70. Architect PoC based on requirements
    71. 71. Build PoC to ensure application compatibility with Microsoft Azure
    72. 72. 4-6 weeks in length
    73. 73. Delivery team consists of Azure On-Shore Architect and Off-Shore Azure Factory
    74. 74. PoC Requirements document
    75. 75. PoC Design document
    76. 76. Proof of Concept
    77. 77. Educate client on cloud and Microsoft’s Azure platform.
    78. 78. Provide technical and business expertise to help identify and qualify potential application candidates.
    79. 79. Conduct a review of the application to confirm fit for Microsoft Azure develop recommendation.
    80. 80. 1 week in length
    81. 81. 3-5 days on-site for assessment
    82. 82. Delivery team consists of full-time Azure On-Shore Architect
    83. 83. Recommendation (Vision, Scope and Approach) to include:
    84. 84. Next steps and application fit for Microsoft Azure
    85. 85. Estimate for effort and cost to migrate existing or develop net new application</li></ul>Accenture and Avanade are Microsoft’s global systems integrator partners of choice for the Windows Azure Platform. Accenture and Avanade offer clients the unique combination of market-leading cloud vision, industry insight, business acumen and delivery skills that will help clients quickly migrate to the Windows Azure Platform and realize significant benefits faster.<br />Overview<br />Timing<br />Deliverables<br />34<br />
    86. 86. Offers for Avanade Online Services<br />Getting started with AOS<br />Service features<br /><ul><li>Speed to deployment
    87. 87. Low risk and proven solutions
    88. 88. Simplified platform that can offer a full stack solution
    89. 89. Ability to offer a fully OpEx solution</li></ul>Supports for getting started<br /><ul><li>Flexibility to deploy SaaS today and move to on-premise later
    90. 90. Proven data migration tools
    91. 91. Prebuilt application integration frameworks
    92. 92. Existing data models and dashboard for immediate KPIs and reporting</li></ul>35<br />
    93. 93. Avanade Business Value<br />Industry leader<br />#1 partner in BPOS seats in pipeline, sold, and delivered<br />33% faster<br />Avanade assets deliver BPOS faster vs. customer-led projects<br />Per Seat Pricing<br />Global migration capability means predictable cost<br />Pilot ready solutions<br />Getting hands-on makes it real<br />Available for BPOS, AOS and Azure<br />Avanade Business Value Assessment for BPOS<br />Resources<br /><br /><br /><br />CFO-tested business case<br />
    94. 94. Demo: Business Performance Workspace<br />
    95. 95. Q&A<br />
    96. 96. Windows Azure Platform today<br />Compute<br />Storage<br />Management<br />Business Analytics<br />Reporting<br />Data Sync<br />ServiceBus<br />AccessControl<br />Database<br />39<br />
    97. 97. Addressing key business challenges with Cloud Computing services<br />Increasing Speed to Market<br />Capacity on Demand<br />(Elasticity)<br />High Performance Computing<br />Collaboration and Identity Management<br />Application Remediation<br />40<br />