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High performing digital teams by Marcin Winkler

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This presentation is brought to you by Innovation Nest and it took place at SaaS Meetup #martech.

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High performing digital teams by Marcin Winkler

  1. 1. High performing digital teams Marcin Winkler - @Marcin_Winkler This presentation was a part of Innovation Nest #SaaSMeetup www.innovationnest.co
  2. 2. ● 12 Years of managerial experience ● Strategy and Digital Marketing Focus ● Key projects: mBank launch, Eurobank launch, TUI PL digital shift, Play Digital Marketing ● Last 3 years in Play: telco with 12,7m clients and over $1 billion revenue ● Some enterpreneurial experience ● MBA from University of Chicago Booth School of Business About me
  3. 3. Lessons from Manager

  4. 4. Who started managerial career with 
 outstanding success
  5. 5. …then almost collapsed
  6. 6. …but finally learned how to fligh high again
  7. 7. So how to do it…
  8. 8. 1. Recruitment 2. Pillars of the team 3. Motivation and change 4. My team @Play Agenda
  9. 9. Recruitment
 

  10. 10. • Personality • Passion • Motivation • Energy • Problem solving approach Look for
  11. 11. Pillars
 

  12. 12. Values
 
 Resources
 
 Organisation
 
 Team
 

  13. 13. Values Source: Jack Welch Matrix, https://managementmania.com/en/jack-welch-matrix

  14. 14. • Simple structure • Give authority and responsibility down the line • Adapt to growth of your team • Share information Organisation
  15. 15. Resources There is always a constraint
  16. 16. Motivation & Change
 

  17. 17. What drives people https://youtu.be/u6XAPnuFjJc
  18. 18. Satisfaction = Motivation
 

  19. 19. Testing, learning and failure
  20. 20. Time for change
  21. 21. Time to say goodbye
  22. 22. My team at Play
 

  23. 23. • Clear • Close • Can do… Play Values
  24. 24. • UX • Webdev • IT • SEO / SEM / Performance • Analytics • Communication • Social • Selfcare & Processes Variety of skills…
  25. 25. Team organised around customer needs I have someting to clarify I want to learn something about Play I want to purchase Channels UX / Analytics / Research
  26. 26. Thank you! Marcin Winkler Head of Digital Marketing Play marcin.winkler@play.pl Tel +48 790 00 57 57

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