EMC - Is it Business time for the Cloud?


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Intervento di Roberto Sortino, EMC2, Director Unified Storage East Europe & Italy all'evento "Cloud Computing e Virtualization" di Roma, 17 Settembre 2010, organizzato da Innovation Lab. http://innovationlab.dia.uniroma3.it/?p=124

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EMC - Is it Business time for the Cloud?

  1. 1. Is it Business time for the Cloud?<br />Roberto Sortino<br />Director Unified Storage Italy & East Europe<br />
  2. 2. Data Centers Are at a Critical Juncture “Perfect storm” of forces impacting IT and the business<br />Collaboration<br />SLA Metrics<br />Empowered User<br />Global Availability<br />Regulatory Compliance<br />New Business<br />Pressures<br />Operational<br />Limitations<br />Power and Cooling<br />Provisioning<br />Asset Utilization<br />Security Threats<br />Business Continuity<br />
  3. 3. The Inflection Point<br />Efficiency,Choice,Control<br />The New Model:<br />IT Today<br />More Cost,<br />Complexity,and Inflexibility<br />The Current Model:<br />
  4. 4. Reason #1 : IT Infrastructure<br />Complex<br />Inefficient<br />Inflexible<br />28%Investment<br />72%<br />Maintenance<br />
  5. 5. Reason #2 : Information Explosion <br />The Digital Universe<br />
  6. 6. MeasureActuals<br />Chargeback<br />Gold<br />Bronze<br />DefineServices<br />ITManagement<br />Self-Service Portal<br />Platinum<br />Any<br />Department<br />ITInfrastructure<br />Gold<br />Silver<br />Bronze<br />Copper<br />ITApplications<br />Infrastructure-as-a-Service<br />
  7. 7. The Private Cloud<br />VirtualClients<br />Federation<br />VirtualApplications<br />Virtualization<br />Information<br />Security<br />Private<br />Cloud<br />Public<br />Cloud<br />
  8. 8. IT as a Service<br />Cloud Computing Offers a Departure from Established IT Models<br />EVOLUTIONARY<br />REVOLUTIONARY<br />Business Model<br />Move from capital investment-based IT to pay-as-you-go:<br />Private Cloud<br />Technology<br />Maximize existing data center model:<br />Information Infrastructure<br />
  9. 9. The Journey to the Private Cloud<br />IT Production<br />Business Production<br />IT-As-A-Service<br />Lower Costs<br />Improve Quality Of Service<br />Improve Agility<br />85%<br />95%<br />50%<br />30%<br />Platinum<br />15%<br />Gold<br />
  10. 10. Why Do Phase 1<br />To Lower Cost<br />IT Applications are the priority<br />Virtualize Test and Development and IT-owned assets to create shared resource pools<br />Create an infrastructure that is:<br />Simple – streamline the entire infrastructure to enhance the speed of virtualization.<br />Efficient – extend the CAPEX savings to all parts of the infrastructure.<br />Integrated with VMware – leverage and extend the benefits throughout the infrastructure. <br />Result:<br />Lower IT Costs<br />IT PRODUCTION<br />Percent <br />Virtualized<br />30%<br />15%<br />Lower costs<br />SimpleEfficient<br />
  11. 11. Virtual Servers and Virtual Storage<br />Standalone<br />Consolidation<br />Pools of Cooperation<br /> Application<br />Application<br />Application <br />Application<br />Application<br />Application<br />Application<br />Application<br />Application<br />Application<br />Application<br />Application<br />Standalone<br />Pools of Cooperation<br />Consolidation<br /> Federation<br />FAST<br />
  12. 12. Virtual Servers and Virtual Storage<br />Data<br />Data<br />Data<br />Standalone<br />Consolidation<br />Pools of Cooperation<br />Data<br />Application<br /> Application<br />Application<br />Application<br />Application<br />Application<br />Application<br />Application<br />Application<br />Application<br />Application<br />Application<br />Data Center A<br />Data Center B<br />Data Center C<br />Data Center D<br />Application<br />Application<br />Application<br />Standalone<br />Pools of Cooperation<br />Consolidation<br /> Application<br />Enable new models of computing<br /> Federation<br />FAST<br />
  13. 13. Why Do Phase 2<br />To Improve Quality of Service<br />Business Applications are the priority<br />Expand virtualization to business app, databases, and desktops to standardized the way services are delivered<br />Create an infrastructure that is:<br />Scalable – capacity, performance, and infrastructure<br />Available – continuous operations at the right location<br />Protected – from loss of information , retrieval delays, and excessive cost<br />Secure – information, infrastructure and access<br />Result:<br />Improved Quality of Service<br />Lower IT Costs<br />BUSINESS PRODUCTION<br />85%<br />50%<br />Improve quality of service<br />
  14. 14. Why Do Phase 3<br />Improve IT Agility<br />IT-AS-A-SERVICE<br />Serving the business is the priority<br />Enable policy-driven provisioning, management, and delivery of services<br />Create an infrastructure that is :<br />Unrestricted – by physical architecture and design<br />Automated – an automated way to implement policy<br />Aligned – to costs for IT services delivered<br />User controlled – forthe services they need<br />Result:<br />Improved Agility<br />Improved Quality of Service<br />Lower IT Costs<br />95%<br />Gold<br />Platinum<br />Improve agility<br />
  15. 15. Customer case<br />Servers<br />Flexible Access<br />API* and global namespace enable connection via web services applications<br />Self-Service <br />Developer toolkit and usage reports via the customer portal<br />Developer<br />EMC Technology<br />Robust storage platform based on EMC ATMOS<br />Data Access<br />Reliable Facilities<br />Hosted in data centers with a proven track record of reliability<br />Policy-Based<br />Easy data protection at geographically-diverse sites<br />Pay-Per-Use<br />Monthly bill based solely on the capacity used, with no minimums<br />Adaptive Capacity<br />Storage capacity automatically adjusts to the amount of data stored<br />