BDNT March 5 Presentation, InnovatioNews

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Presentation for the Boulder New Tech Meetup on March 5, 2013 by InnovatioNews Publisher Lee Porter describing what InnovatioNews is and how to get startup stories covered.

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BDNT March 5 Presentation, InnovatioNews

  1. 1. Colorado Entrepreneurial EnergyBoulder-Denver New Tech Meetup, March 5, 2013
  2. 2. “Colorado is invisible to investors!”--Tim Reeser, principal, Lightning Hybrids
  3. 3. Just the facts Launched June 1, 2012 Colorado news of innovation 1000 stories by April 1, 2013 20-25 new stories posted per week 3 Founders and 7 writers
  4. 4. Colorado stories we’ve covered
  5. 5. Colorado stories we’ve covered
  6. 6. INcoming News: Editedand original featuredstoriesFeatured Articles:Exclusive contentINterviews: High profilestate-wide leadersIN Videos: Original news
  7. 7. Featured Articles• Most are about 500 words long• They include logos, photos, links and video• Syndication available
  8. 8. Why InnovatioNews? An AMAZING Colorado innovation ecosystem Colorado startups need publicity Investors need impartial information Nobody else is telling your stories
  9. 9. Answer these questions topitch your story What’s the big idea? Who.what.when.where.why.how? Why is your story innovative? Why should our audience care?
  10. 10. Attracting readers  Social media—all content is pushed through Twitter, Facebook, Google + & LinkedIn…email briefs available@innov_news  Fastest growing type of reader is an investor  20% growth in audience per month
  11. 11. Engaging with our audience: Events  First event! Google Hangout with Brad Feld on March 14, 1:30pmfacebook.com/Inn  Pitch Event with RVC, Innosphere and City of Loveland, May ovatioNews
  12. 12. IN Sponsors
  13. 13. Jay Jacoby, CIO jay@innovationews.com Lee Porter, PUBLISHERFounders lee@innovationews.com Steve Porter, EDITOR steve@innovationews.com
  14. 14. Have an innovation story?Steve Portersteve@innovationews.com970-484-9937

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