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Innovate!

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Innovate!

  1. 1. 1 Innovate_Naturally
  2. 2. Innovate Naturally: A new approach? 2 Innovate_Naturally
  3. 3. Which company can cope with that? • 3.5 Billion years of Research and Development • 20 Million Species • No Waste • Ecologically sound ideas • Nature breeds solutions conducive to life 3 Innovate_Naturally
  4. 4. Would nature develop a concept like the wheel? 4 Innovate_Naturally
  5. 5. Facts and Figures • 96% of waste left over • what would nature do about it? 5 Innovate_Naturally
  6. 6. 6 Innovate_Naturally
  7. 7. Environmentally sound solutions? 7 Innovate_Naturally
  8. 8. Biomimicry • Studies vital structures – A fresh way to look for a greener way of thinking • conscious emulation of life´s genius 8 Innovate_Naturally
  9. 9. Current Understanding of Making a New Product Innovation • Heat, Beat and Treat 9 Innovate_Naturally
  10. 10. Basic Principles of Nature • Adaptation-Nature adapts • Assimilation- Nature turns life into a system • Analogy- Nature copies nature • Sustainability- Nature does not waste materials • Information: Nature adds information to matter 10 Innovate_Naturally
  11. 11. What should we ask? • How do we redesign? • How do we get rid of waste? • How could we use energy much more effectively? 11 Innovate_Naturally
  12. 12. Some Case stories 12 Innovate_Naturally
  13. 13. Local Agenda 21 in Nürnberg 1997-1998 and ongoing 13 Innovate_Naturally
  14. 14. Sustainable Innovations Think global, act local! 14 Innovate_Naturally
  15. 15. 280 people gathered • 16 Project Groups built • some big successes – Low Energy Housing Project rollout in 1998 – Regional Brand established in 1999 – Energy Learning Path in 1999 • some of the early projects still alive and kicking 15 Innovate_Naturally
  16. 16. ZERI • build a zero emission environment in a brewery • How much fresh water do we usually need to brew one liter of good beer? • A)15 B)25 C)40 16 Innovate_Naturally
  17. 17. Yes you are right • Conventionally you need 40 liter to brew one liter of beer • What did the ZERI people come up with? • 1 liter of fresh water for one liter of beer! 17 Innovate_Naturally
  18. 18. What did they change? • The brewery uses waste to cultivate shiitake mushrooms ab • They use excess energy from the brewing process to heat up the bakery • The bakery produces fine bread with the leftovers of the brewing process 18 Innovate_Naturally
  19. 19. Breaking New Ground by strolling around 19 Innovate_Naturally
  20. 20. BMW Engineeers 20 Innovate_Naturally
  21. 21. 21 Innovate_Naturally
  22. 22. Naturally triggered outcome • Inner Game Walk: approaching your target while walking • Task during walk: open your senses wide • Be receptive toward whatever you encounter 22 Innovate_Naturally
  23. 23. Tree • Inspired by the bark of a tree – Build a lightweight motor block 23 Innovate_Naturally
  24. 24. The Boomerang experiment • Teaching how to recognize changes • Learning to cope with technical challenges on a new level • Understanding the lessons of Nature • Paradigm Shift 24 Innovate_Naturally
  25. 25. How do we redesign? 25 Innovate_Naturally
  26. 26. Evolutionary management Emulating nature 26 Innovate_Naturally
  27. 27. Harmonize New Product Development with Sustainability • Field Studies – Bike Sharing – Emission Certificates – Photovoltaics – Man-Machine Interaction – Electronic Paper – Airbag- Sensor • Ethical questions 27 Innovate_Naturally
  28. 28. Sustain Ability • INNOCOPE – www.gelena.net 28 Innovate_Naturally
  29. 29. Executive Point of View • Natural Design • cost efficiency • Marketing • revenue 29 Innovate_Naturally
  30. 30. Prosumer • LOHAS – Living Style of Health and Sustainability – Not only a Living Style but a new class of ecologically conscious people 30 Innovate_Naturally
  31. 31. BAWB-STUDY • Business as an Agent of World Benefit • Case Western University 31 Innovate_Naturally
  32. 32. Do you see a new horizon? 32 Innovate_Naturally

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