Huey module 2

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Huey module 2

  1. 1. Kauffman FastTrac Tech Venture Program<br />March, 28, 2011<br />
  2. 2. About Me<br />
  3. 3. Follow Me<br /><ul><li>www.hueyequity.com
  4. 4. Blog at www.hueyequity.com/blogg
  5. 5. On Twitter at @stevenhuey</li></li></ul><li>six services | ONE SOLUTION<br />Publishing<br />Marketing<br />Infrastructure<br />Training<br />Support<br />Consulting<br />All the resources and knowledge to design and customize every aspect of an effective online education program<br />
  6. 6. value proposition<br />customer relationships<br />key activities<br />customer segments<br />key partners<br />cost structure<br />revenue streams<br />key <br />resources<br />channels<br />5<br />images by JAM<br />
  7. 7. The Challenges of Defining Target Markets<br />Customer Development<br />
  8. 8. Customer DevelopmentThe Search For the Business Model<br />Company<br />Building<br />CustomerDiscovery<br />CustomerValidation<br />Customer Creation<br />Pivot<br />Steve Blank – The Four Steps to the Epiphany <br />
  9. 9. Tighten the Feed-Back Loop<br />APIE or ADDIE are both methods for describing a feed-back loop. The faster you can go through the loop the more you learn and adapt.<br />Feed-Back Loop<br />
  10. 10. CUSTOMER SEGMENTS<br />which customers and users are you serving? <br />which jobs do they really want to get done?<br />Source: Business Model Generation<br />
  11. 11. Learning House – Framing The Market<br />
  12. 12. Other Client Characteristics <br /><ul><li>Size of schools
  13. 13. Public or Private
  14. 14. Undergrad or Grad
  15. 15. What faiths</li></li></ul><li>Who Buy’s<br />Likely Buyers<br />Likely Implementers<br />
  16. 16. Our Customer Segments<br />Then<br />Small Private Schools<br />500 – 2,500 Full-Time Equivalent Students<br />Private schools – state systems too messy and RFP based<br />Have little to no presence online<br />Largely tuition dependent – no large endowment<br />Now<br />Middle tier State Schools<br />Some online <br />Under severe budget crunch<br />Tired of current provider<br />
  17. 17. VALUE PROPOSITIONS<br />what are you offering them? what is that <br />getting done for them? do they care?<br />
  18. 18. six services | ONE SOLUTION<br />Publishing<br />Marketing<br />Infrastructure<br />Training<br />Support<br />Consulting<br />All the resources and knowledge to design and customize every aspect of an effective online education program<br />
  19. 19. Value Chain Analysis<br />Controls the chain<br />Highest Value Capture<br />
  20. 20. Best Source for Information<br />Talking to the Customers<br />Trade Shows where we could talk to the customers and other vendors<br />
  21. 21. CHANNELS<br />how does each customer segment want to be reached? through which interaction points?<br />
  22. 22. value proposition<br />customer relationships<br />key activities<br />customer segments<br />key partners<br />cost structure<br />revenue streams<br />key <br />resources<br />channels<br />19<br />images by JAM<br />
  23. 23. Recommended Resources<br />Blogs<br />Steve Blank’s Blog : http://steveblank.com/<br />Eric Ries Blog: http://www.startuplessonslearned.com/<br />Fred Wilson’s Blog: http://www.avc.com/<br />Books<br />Four Steps to the Epiphany, Steve Blank<br />Business Model Generation, Alexander Osterwalder<br />The Profit Zone, Adrian Slywotzky<br />
  24. 24. Thoughts on Raising Money<br />What Key Assumptions are you Testing?<br />Test Riskiest Assumptions First!<br />

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