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Nordic Workshop May 2010

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Nordic Workshop May 2010

  1. 1. Innovation Norway’s travel and tourism effort<br />Audun Pettersen<br />Nordic Innovation Centre 10.05.2010<br />
  2. 2. The Government’s three main objectives<br />Increased value creation and profitability in travel and tourism<br />Viable rural areas through more year-round employment in travel and tourism<br />Norway – a sustainable destination<br />
  3. 3. Nine focus sectors<br />Oil<br />& <br />Gas<br />Maritime<br />ICT<br />Health<br />Travel<br />&<br />Tourism<br />Marine<br />& <br />Fisheries<br />Agriculture<br />Culture<br />Energy<br />& <br />Enviroment<br />3<br />3<br />
  4. 4. Strategy areas<br />Innovation<br />Sustainability<br />Quality<br />Expertise<br />Development of areas<br />Marketing and profiling<br />Organization<br />
  5. 5. One place to come – where trade and industry is<br />
  6. 6.
  7. 7. Tourism Programmes<br /><ul><li> Consumer
  8. 8. Trade
  9. 9. Press
  10. 10. NOK 407 mill (30% sales) </li></ul>Tourism <br />Innovation<br /><ul><li>Business Support
  11. 11. Competence
  12. 12. Network
  13. 13. NOK 367 mill.</li></li></ul><li>Focus areas 2010<br />Leisure:<br />Round trips<br />Base holidays<br />Activity and theme holiday<br />City holiday<br />Meeting:<br />Congress<br />Meeting and incentive travel<br />
  14. 14. Across services<br />Financing<br />Marketing<br />Networks<br />Expertise<br />Consulting<br />9<br />
  15. 15. Work in progress..<br /><ul><li>National Booking Switch
  16. 16. Sustainable Norway 2015
  17. 17. Kurtax
  18. 18. Events</li></ul>Foto: CH/Innovation Norway<br />
  19. 19. Ideas<br /><ul><li>Indirect taxation (”kurtax”)
  20. 20. The future of DMO
  21. 21. Best practice food & tourism
  22. 22. Special Interest
  23. 23. Arrival/Guest survey -> Consumer Expenditure (ROI)
  24. 24. Nordic Tourism Statistics (DK/NO/SE/FIN)
  25. 25. Best practice national tourist routes
  26. 26. Strenghten Scandinavian Tourist Board</li></li></ul><li>Audun Pettersen<br />E-mail: audun.pettersen@innovasjonnorge.no<br />Tel: +47 22 00 27 19<br />Consumers: www.visitnorway.com<br />Industry: www.innovasjonnorge.no/reiseliv<br />Blog: aupet.wordpress.com <br />Welcome to collaboration!<br />

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