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Transformación digital museos_conxa_roda

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Cómo adaptar los museos a la transformación digital en 5 ejes: organización, estrategia, públicos, contenidos y tecnología. Retos digitales. El caso del Museu Nacional d'Art de Catalunya, Barcelona. Encuentros #RRSSmuseos en el Musac de León 2015

Published in: Leadership & Management
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Transformación digital museos_conxa_roda

  1. 1. # RRSSmuseos Conxa Rodà @innova2 V Encuentro Museos y redes Sociales 14 nov 2015 La Transformación Digital
  2. 2. Entorno digital disruptivo @innova2
  3. 3. @innova2
  4. 4. Transformación Digital Organización Estrategia Público Contenidos Tecnología @innova2
  5. 5. Transformación digital/1_ Organización Imagen: https://commons.wikimedia.org/wiki/File:Communicating_vessels.png altera estructuras organizativas de los silos a la colaboración transforma procesos de trabajo requiere formación / nuevos perfiles @innova2
  6. 6. “La madurez digital se determina en dos dimensiones: la intensidad digital –tecnológica- y la intensidad de la transformación de la gestión –cultura organizacional” Sobre la transformación digital -10 claves para el debate_ adigital
  7. 7. Nuevos perfiles, nuevos roles Nik Honeysett (2014) http://prezi.com/ibacv4iqlr7r/digital-strategy-for-a-generation
  8. 8. Transformación digital_ Estrategia objetivos públicos contenidos herramientas evaluación @innova2
  9. 9. web Open Content Social Media Online Collection e-Publishing Interactive Museography Mobile Online/onsite Integration ! " # $ % & ' & & % " ( )*+ % #' , & - , , . $ / Cooperative Mind/Tools Training Digital Strategy Map for Museums 0 1 ' , * - % % 1 ,,,,,, " & % " % ' % 2 13 , # # 4 % 0 , " 5' e-Marketing & ' 6 #' 7 , & ' " ( Education , , # ' % , & ! , , @innova2
  10. 10. Los proyectos digitales prioritarios en Renovación Web Colección Online Redes sociales Móvil Open content Museografía interactiva + multimedia
  11. 11. Transformación digital/3_ Público[s] De la orientación al objeto a la orientación al visitante @innova2
  12. 12. El museo como Experiencia Museu Nacional d’Art de Catalunya. Foto: Maurici Dueñas
  13. 13. El museo como Experiencia Práctica artística, Museu Nacional d’Art de Catalunya. Foto: Marta Mèrida
  14. 14. El museo como Experiencia Museu Nacional d’Art de Catalunya. Foto: Marta Mèrida
  15. 15. El museo como Experiencia ilustradores Escola Eina Museu Nacional d’Art de Catalunya. Foto: Marta Mèrida
  16. 16. El museo como Experiencia Vistas de Barcelona desde la terraza del Museu Nacional d’Art de Catalunya Foto: Marta Mèrida
  17. 17. Unique Visitors: una app participativa
  18. 18. Visitor Journey -identify what is the journey? -thinking in terms of journey affects how you think about everything: channel roadmaps, project features, Museums systems architecture, contentstrategy, development, design, testing Catherine Devine Museums and the Web Asia 2015
  19. 19. Para conocer mejor a nuestros usuarios_ Cultura del dato, Big data www.asimetrica.org
  20. 20. Fuente: 2015 State of Analytics, SalesForce Research via FORBES www.forbes.com/sites/louiscolumbus/2015/11/01/salesforce-research-defines-the-2015-state-of-analytics/
  21. 21. Si incluso la Iglesia se adapta... @innova2
  22. 22. University of British Columbia Museum Hacer visible la redes dentro del museo
  23. 23. Conéctate a las redes sociales http://museunacional.cat/es/con ectate-a-las-redes
  24. 24. Participar en Ask a Curator, Museums Week, Museum GIF, Museum Selfie Day... https://www.pinterest.com/museunacional/art-selfies/
  25. 25. Transformación digital/4_ Contenidos Los contenidos son clave para atraer interés Los museos somos ricos en contenidos ERGO.... @innova2
  26. 26. Transformación digital/4_ Contenidos Los museos deberíamos extraer el máximo potencial de los contenidos Contenido de calidad relevante, útil centrado en el usuario contextual -del entorno -del momento (antes/durante/después) en la dosis adecuada @innova2
  27. 27. Transformación digital_ Contenidos museo como organización “media” nuevos formatos storytelling, narrativa transmedia, gamificación, realidad inmersiva estrategia de contenidos “exportar” a plataformas de terceros @innova2
  28. 28. ¿Por qué és importante la estrategia de contenidos para mi museo? Porque... tenemos ya una gran cantidad de contenido creado por múltiples personas/departamentos distribuido en diversos canales / formatos falta de consistencia necesitamos optimizar tiempo y recursos necesitamos clarificar flujos de trabajo implicar al resto del museo @innova2
  29. 29. Conocimiento libre: un derecho para el público y un deber para los museos @innova2
  30. 30. La colección online del Museu Nacional Hacer accesibles las colecciones
  31. 31. Open Content_http://vangoyourself.com/ Arte para ser usado reutilizado recreado compartido
  32. 32. Open Content Liga anti-cáncer italiana ANT Arte para ser usado, reutilizado, recreado
  33. 33. Transformación digital/5_ Tecnología De la presencia digital concentrada en la web a diversidad de plataformas, dispositivos y canales digitales @innova2
  34. 34. www.museunacional.cat Abrir nuestros contenidos al mundo
  35. 35. MUSAC, León. Foto: Conxa Rodà Complementar la experiencia de visita
  36. 36. Retos digitales_1 digitalitzación (¡todavía!) + contenidos, + multicanalidad mejor analítica y mejor gestión de datos mayor integración online / in situ filosofía Open @innova2
  37. 37. Retos digitales 2/ de orden interno resistencia al cambio “The art world is constitutionally reluctant to commit to a real digital presence, whatever the platform” Kevin Conley miedo a pérdida de control cultura del compartir formación MI tesoro... @innova2
  38. 38. Transformación Digital: algunos enlaces Estrategias de transformación de los museos en la era digital, Tijana Tasich, blog CCCBLab http://blogs.cccb.org/lab/es/article_la-transformacio-dels-museus-en-lera-digital Transformación e Innovación Digital, Incipy http://marketing.incipy.com/ebook-transformacion-e-innovacion-digital Sobre la transformación digital. 10 claves para el debate, ADigital y Roca Salvatella https://www.adigital.org/informes-estudios/10-claves-para-el-debate-sobre-la- transformacion-digital-y-su-impacto-socioeconomico Strategy, Not Technology, Drives Digital Transformation, MITSloan y Deloitte http://sloanreview.mit.edu/projects/strategy-drives-digital-transformation 15 tendencias tecnológicas en los museos en 2015, Conxa Rodà, blog Museu Nacional d’Art de Catalunya http://blog.museunacional.cat/es/15-tendencias-tecnologicas-en-los-museos-2015-1 @innova2
  39. 39. # RRSSmuseos ¡Gracias! Gràcies! Conxa Rodà @innova2 www.museunacional.cat Foto: maguilor, Instagram

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