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What the White House Knows...


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Presented by Todd Tomlinson for InnoTech Oregon 2011.

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What the White House Knows...

  1. 1. + InnoTech 2011 What the White House Knows… Todd Tomlinson Author, Drupal Evangelist & Vice President, Drupal Solutions
  2. 2. + Todd Tomlinson  #1 best selling author – Pro Drupal 7 Development was the best selling book about Software Development on It was also the in the top 5 books about the Internet  Beginning Drupal 7 book is doing very well  In the market with my team delivering high impact websites on Drupal  Check us out
  3. 3. + The History of Civilization….  Mark Smith, Chief Sociologist at Microsoft, defines the history of civilization using these 7 words “More people, pooling resources, in new ways”
  4. 4. + The History of Civilization….  Major transformational milestones in civilization are tied to people getting together and doing things together.  In 1992 the web comes along and provides the means for large groups of people to instantly assemble in new ways to impact the world in which we live (Egypt, Libya, Syria, Iran).  For the first time in history (post 1992) – people from the four corners of the globe can assemble around a cause, share resources, and impact civilization – all in the matter of minutes or hours.  As organizations we need to harness the power of what is happening in the World and apply it within our own environments
  5. 5. + But…  To create transformational opportunities we as organizations have to change…  The old ways just won’t cut it… or if they do, they will only succeed for a very short period of time…  We need new tools, new techniques, new processes, new ideas, new people, new forms of information…  We need to create those capabilities within our organizations quickly…  Drupal provides the foundation…
  6. 6. + A Brief History Lesson….  We began using the web as a mechanism for reaching out to the markets in the early to mid-90’s  It was the first attempt at people getting together to pool resources… in new waysThe first webpageon the Internet Tim Berners-Lee Circa 1992
  7. 7. + But for Most of the 90’s and early 00’s We Followed Patterns of the Past… John Fitch’s First Attempt at a Steamship, late 18th century We took the pieces of paper we had in our hand and put those pieces of paper on the web as marketing websites.
  8. 8. + And then we rethought things a bit… John Fitch’s Fourth Attempt at a Steamship, late 18th century We now understand that the most important thing connected to a computer is not the keyboard or the hard drive, it’s the user We have finally hit full steam ahead on the web and Drupal is a major influence on how we have changed the way that we interact with visitors.
  9. 9. + The Buzz Acronym for 2011 – 2012 is…  UGC – User Generated Content “If a million people who have never met can create an encyclopedia that rivals the quality and dept of information found in the Encyclopedia Britannica … what else can we do to change the face of civilization?”
  10. 10. + The web today is about participation  Key buzz acronym for 2011-2012 is UGC  The White House (Obama Administration) is using it to collectively gain the insight of its constituents on key matters that affect the country – look for “Stay Connected”  It wasn’t just replatforming on Drupal, it was replatforming how government interacts with its constituents  We now have the ability for everyone to participate in government, whereas in the past it was impossible for big government to deal with anything less than large special interest groups  They needed Drupal’s capabilities to enable that ability
  11. 11. + The web today is about participation  Key buzz acronym for 2011-2012 is UGC  Companies are using UGC as a means to build pools of information about their products and services  Non-profit organizations are using UGC as a mechanism for building online communities around the causes that they support  Whole new sites have appeared overnight and have become smash hits, all focused on UGC– think
  12. 12. + So…  To take advantage of the socialization of the web  To take advantage of UGC  To take advantage of the new opportunities as they arise in the market  To change the fundamental way we think, act, and behave on the web…. We need a platform that enables us to do new things, quickly…effectively…efficiently…and collectively, and that is where Drupal comes in
  13. 13. + What is Drupal? Drupal is an open source (free) web content management system (CMS) What is a content management system?  CMS stores all of the content in a database – no more site with 1,000’s of HTML files  Thousands of off-the-shelf plug in modules that extend the functional footprint of your website without having to write a single line of code  Security, search, taxonomy, blogging, web forms, e-commerce, WYSIWYG editors, social networking, reporting, themeing, … are all built in or available as a plug in But calling Drupal just a CMS is like calling the Space Shuttle a truck
  14. 14. + Drupal’s History  Built in 2000 by Belgians : Beer, Waffles & Websites  Released as open source in 2001  Used by the Howard Dean Presidential Campaign in 2004  Now used on trillions of websites  Actually somewhere between 3.5 and 7 million websites – depending on who you talk to…  For a current list of high profile sites Google “Dries Drupal Sites” or visit
  15. 15. + What Can Drupal Do? University Website Enterprise Class Applications State Agency Website Training Website Wikis E-Commerce Storefront Corporate Website Library Website RSS Feeds E-Portfolio System Slideshows Social Networking Blog Web Forms Picture Galleries Discussion ForumsPolls Tagging RDF Podcasting Newspaper Site Video Aficionado Website Feed Aggregation NGO Website Non-profit Website School Website Custom Content TypesIntegrate with Reporting Artist Website Intranet Document Repository Community Website Personal Website Video Galleries City Website Self Directed Groups Websites Integrate with Amazon
  16. 16. + Drupal’s “Lego-like” Architecture The green base represents “Drupal Core” Off the shelf modules (7,800+) Custom modules Drupal Core + Contribute Modules are all Open Source Foundation Linux or Windows Apache or IIS MySQL, SQLite or PostgreSQL PHP
  17. 17. + 7,800+ Off-the-Shelf Modules Off-the-shelf Modules Powerful Solution File Management Custom Modules Content DisplayDrupal Core User Management Social Networking eCommerce Integration w/3rd Party Systems Video & Audio Advertising Maps integration Email Themeing WYSIWYG Editor RDF Evaluation & Rating Multilingual Forms Reporting Business Rules Administration Mobile Device Support Event Management Often without writing a single line of code
  18. 18. + There are also vertical solutions  Open Scholar – Drupal distribution for higher education  Open Atrium – Drupal distribution for intranets – Basecamp like feature set  Drupal Commons – a Drupal distribution for building online communities  Open Publish – a Drupal distribution for online news  Open Public – a Drupal distribution for government  Managing News – a Drupal distribution for integrating news a data
  19. 19. + Drupal as an Enterprise Application Framework Drupal provides a majority of the capabilities found in other MVC frameworks Plus you have access to a full feature CMS And thousands of off-the-shelf modules
  20. 20. + How Easy is Drupal to Use?  From personal experience, users who have experience with MS Word can make the transition to Drupal with minimal training
  21. 21. + But Who Maintains Drupal?  2,000+ active developers who contribute to core and add-on modules  Strict standards that all developers must follow and its checked before code is committed to the repository  If you post a question to the Drupal forums you’re likely to get an answer in minutes  650,000+ registered members of  Hundreds of professional services firms
  22. 22. + Who’s Using Drupal? US Government British Government French Government Belgium Government Australian Government Dutch Government Villages, Cities, Counties, States, and Countries …
  23. 23. + Who is using Drupal? Media Magazines Newspapers Television Movies Studios Sony Music Lucas Arts Eric Clapton Monty Python …
  24. 24. + Who is using Drupal? NASA
  25. 25. + Who is using Drupal? GM Proctor & Gamble Intel Nike Nokia Google Sony Mattel AT&T Scholastic Books
  26. 26. + Who is using Drupal? Non-Profits & NGOs Mercy Corps United Nations
  27. 27. + Who is using Drupal? University of Oregon Oregon State University Portland State University of Washington Harvard MIT Stanford Strayer Rutgers
  28. 28. + What the White House Knows…  Drupal provides the services necessary to easily construct feature rich websites  Open source is more secure than vendor products – thousands of developers are focused on making the platform secure  Drupal’s Open Atrium distribution provides a rich and robust intranet solution  Contributing back to the community leverages the White House’s investment across thousands of government and private sector organizations.
  29. 29. + How can you learn Drupal?  There are two excellent books that you might consider    Portland Drupal Users Group  Portland Community College  ServerLogic’s free ½ day build your site on Drupal Workshop